Nearly half of Gen Z workers now run side hustles alongside traditional employment, the highest percentage of any generation. They’re not waiting for corporate ladders to deliver financial security. Instead, they’re building portfolio careers with multiple income streams, often leveraging digital platforms to sell products, services, or expertise on their own terms.
Direct selling companies have adapted to meet this shift. QNET, a global lifestyle and wellness company operating through an e-commerce model since 1998, attracts entrepreneurs who want the control of business ownership without traditional barriers like inventory costs or physical storefronts.
But what are the benefits of joining QNET for someone exploring micro-entrepreneurship? The answer involves eliminating startup obstacles, providing comprehensive training, and offering flexibility that aligns with how younger generations approach work.
Why Gen Z Chooses Direct Selling
Traditional employment no longer guarantees stability. According to the International Labour Organization, 20.4% of young people aged 15-24 globally are not in employment, education, or training. Faced with job insecurity despite being “the most educated cohort ever recorded,” Gen Z has turned entrepreneurial. More than half have considered starting a business, according to Square’s Gen-Z Entrepreneur Report.
The wellness sector, which comprises a large portion of QNET’s products, has seen particular momentum. Entrepreneur magazine notes that in 2024, the Asia Pacific region led global direct selling with 44.2% market share, while health and wellness products comprised 36.2% of the market.
No Inventory, No Overhead, Just Digital Infrastructure
Traditional retail demands upfront capital. Store owners purchase inventory, lease space, and absorb losses from unsold goods. QNET eliminates these barriers through e-commerce fulfillment.
Independent Distributors register through mobile apps, promote products, and let the company handle warehousing, shipping, and after-sale service. Customers purchase directly through the QNET eStore; distributors don’t need to hold physical inventory or manage logistics.
This model suits individuals juggling school, jobs, or family responsibilities. According to Intuit’s 2024 research, 65% of 18-35-year-olds who have started a side hustle intend to continue. The biggest obstacle they cite? Time: 44% struggle to balance multiple commitments.
QNET’s structure addresses this by removing operational complexity. Independent distributors decide their own schedules, working whenever and wherever internet access allows. Some dedicate full-time hours building teams; others treat it as supplemental income around existing obligations.
Training That Builds Business Skills, Not Just Sales Techniques
New distributors receive structured education across three areas: understanding company policies and compliance, becoming genuine product ambassadors, and developing sustainable business practices. The QNETPRO certification program teaches ethical presentation methods and proper conduct standards.
Training materials cover industry trends, company values, product details, and compensation mechanics. The mobile app centralizes these resources with video tutorials, company announcements, and performance tracking tools.
Beyond product knowledge, distributors learn leadership development, professional business practices and networking skills, and technology utilization for managing operations. The V-Conventions, annual gatherings drawing tens of thousands of distributors from around the world, provide motivational content, product launches, and networking skills workshops.
Performance-Based Compensation Without Recruitment Pressure
QNET uses a compensation structure based on product sales. If no products sell, no commissions materialize—even with recruited team members. This structure differentiates legitimate direct selling from pyramid schemes that pay primarily for adding members.
The compensation plan calculates and pays weekly based on sales volume. Independent distributors control their effort level and success correlates with work and time invested.
Social Media Replaces Door-to-Door Sales
Instagram and Facebook stories, TikTok testimonials, and YouTube content have replaced traditional direct selling methods. According to Intuit’s research, over 44% of side hustlers use Instagram, TikTok, and LinkedIn as primary marketing tools, with 32% crediting social media as the key driver of business success.
QNET provides distributors with digital tools and marketing materials through centralized systems. The mobile app functions as a virtual office for tracking sales, monitoring team performance, and managing commissions.
“At QNET, we are in the perfect place to offer aspiring Gen Z entrepreneurs an opportunity that resonates with their deeply held values,” QNET’s official spokesperson, Trevor Kuna, told Entrepreneur.
For distributors accustomed to online commerce—reselling clothes, freelancing, streaming—the model feels intuitive.
Realistic Expectations and Long-Term Development
QNET explicitly communicates that success requires time and consistent effort. The company positions itself against get-rich-quick schemes, even launching an “Anti-Scam” campaign in Africa to counteract the fraudulent use of its name.
According to industry analysis, Gen Z particularly responds to “snackable training that can be undertaken when and where it suits them” alongside transparent compensation structures and achievement-based incentives rather than pressure tactics.
The emphasis on patience distinguishes QNET from opportunities promising overnight wealth. Top distributors typically spend years developing their businesses—testing products, refining presentations, building relationships, and learning from setbacks.
Success requires treating it like an actual business: tracking expenses, building real relationships, analyzing which approaches work, adjusting strategies based on results. The training infrastructure and community support help, but ultimately each distributor controls their own outcomes through daily choices about effort, ethics, and consistency.
