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Ridhima Dua: Pioneering Change with New Code NLP

Impact Recognition: Globally Acclaimed Women Entrepreneur, Training & Coaching- 2024

In the realm of personal transformation and coaching, Ridhima Dua stands out as a trailblazer, leveraging advanced technologies like NLP (Neuro-Linguistic Programming) to drive profound change. Her innovative approach focuses on the deeper, often unconscious processes that influence our actions, aiming to facilitate holistic transformation—physically, mentally, emotionally, and spiritually.

She uses her creativity with her deep knowledge to curate engaging corporate training programs to enhance productivity & performance for mid-level to higher level management. She is well-known in the NLP industry for her deep approach to train, coach & mentor people from various backgrounds to enhance their lives, getting over the past patterns, creating deeper shifts & accelerating growth.

Feedbacks from getting over medications, getting over inactions to more smoother performance, getting to deep rapport with stakeholders, building great relationships, achieve smaller to bigger goals, getting in the states of performance, getting confidence to leave one career & start new, building clarity with congruence are some of the captured responses which kicks her more towards practice.

Her philosophy is rooted in the understanding that over 95% of our daily routines are governed by unconscious processes. She highlights the subtle yet powerful shifts that occur at this unconscious level, drawing an analogy to the automatic way we perform simple tasks, such as rising from a chair without conscious thought. This concept echoes the foundational work of Milton Erickson, a pioneer in modern psychotherapy, who explored the intricacies of conditioned programming.

She presents this practical methodology in her core training, coaching & mentoring program to individuals starting their career in the coaching industry. With an experience to meet individuals from 55 countries and delivering training & coaching for more than 30,000 hours from all various sectors from BFSI, Education, manufacturing to consulting, training & coaching industry, she believes that self-practice is the key & has done a lot of practice on herself at all levels. Her change is very clearly visible in the way she has grown as a leader in the industry!

each pattern should be taught inductively to individuals. She gained experience of indirect or inductive learning especially from

At the core of Ridhima’s approach is the belief that transformation must occur at multiple levels: neurological, physiological, and psychological. Her methods involve inductive trainings which she learnt from her mentors Dr. John Grinder, Carmen Bostic St. Clair & Michael Carroll.

Some of the methods also involve delving into the intricate mechanisms behind our behaviors, asking critical questions such as: What’s stopping to change? What’s that one thing which needs to happen so that we can have a profound shift in our lives? How do we do patterns? How can we identify and change these patterns effectively?

Her courses are like executive MBA’s degree courses, spreading from 3 months to 3 years of individual mentoring & practice. Ridhima provides valuable insights to coaches/counsellors/therapists/professionals involved in change intervention into recognizing and addressing physiological and neurological changes when facing challenges such as lack of motivation, procrastination, or emotional overwhelm.

Her approach includes observing minute details—such as breathing patterns, physiological responses, and neurological structures—to gain deeper insights into one’s internal processes and facilitate meaningful change.

Practical exercises are a key component of Ridhima’s methodology. For instance, when individuals feel stuck, she recommends paying attention to their breathing patterns and physiological state. Simple actions, such as adjusting posture or engaging in physical activities like juggling, can trigger noticeable shifts. However, for more profound issues such as trauma or grief, Ridhima acknowledges that deeper, assisted processes are necessary.

A distinctive aspect of Ridhima’s training is her emphasis on the art of deep listening and observation. She trains coaches to go beyond verbal communication, paying close attention to physiological changes, language patterns, and even subtle movements like eye shifts or changes in skin color. This heightened awareness helps identify underlying issues and facilitates more effective interventions.

Ridhima’s dedication to mastering New Code NLP is evident in her extensive training and experience. She traveled to Sesimbra, Portugal, to study under the guidance of Dr. John Grinder, Michael Carroll, and Carmen Bostic—pioneers in the field and creators of New Code NLP. Through rigorous practice and modeling her mentors, Ridhima became the first woman to be recognized as a trainer, mentor, and satellite partner at all three levels from the International Trainers Academy (ITCA).

Ridhima Dua’s journey reflects her deep curiosity and commitment to transformative practices. Her groundbreaking work is reshaping the coaching industry by focusing on the unconscious processes that drive behavior. Through her innovative methods, Ridhima empowers individuals and coaches alike to achieve lasting transformation and make a meaningful impact in their lives and the world.

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