SEO Monthly Update: June 2024 Latest Updates from Google
1. Google Ads Introduces New Policy on Deepfake Sexual Content
Google Ads has launched a new policy through which using defake technology, whenever someone makes sexual content or tries to promote it, then Google Ads will disable such campaigns, it will not allow it.
If a website is making sexually explicit content through defake content or is promoting it as a service or is teaching how to make it for a tutorial, all three types of ads will be blocked.
2. Meta Launches AI Tools for Enhanced Ad Creation
Meta has launched AI-based enhanced ad creation tools. Now you can use these tools to generate text and images in Meta Ads, making it easier for advertisers to create engaging and high-quality content.
And you can overlay your text on these images to make a nice graphic. This option is in beta and will be launched soon for the normal public. Meta’s Advantage Plus platform is constantly consolidating AI technologies related to ads, whether it is ad creation or it is to create an audience for ad distribution.
3. Suspension Updates: Google Ads Account Restrictions Implemented June 2024
On 13th May, Google has announced that suspended accounts of Google Ads will have very few features. They will be restricted from doing many activities. These changes have been live since June 2024. Let’s take a look at these changes one by one.
The first number is billing option. Now suspended accounts can only pay, download tax documents or add payment methods. That means Google still does not hate you for money. The second number is account settings. Suspended accounts can cancel their accounts and claim for a refund. The third number is appeals and verification.
Suspended accounts can log in to their accounts and start advertising verification process. The next is security settings. You can update the security settings after logging in to your suspended accounts. You can also navigate to any page in Google Ads account and download reports and related information.
4. AI Overview Unveiled: Google Introduces SGE Rebranding at IEO 2024 Event
Liz Reed has said many impressive things while launching AI Overview. But you don’t need to be confused. AI Overview is nothing but Google’s SGE, Search Generative Experience, which is a renamed version. Right now, there is no quality related improvement, design changes, etc. AI Overview is just a name for Search Generative Experience.
SGE was available in beta format only. But Google launched AI Overview in the entire US. So those who are searching on Google can see AI Overview. AI Overview will be launched all over the world in a few months. AI Overview is being served to everyone. It doesn’t mean that the quality of AI Overview has improved.
5. Google Introduces ‘Web’ Filter: A Return to Classic Search Results
On May 15, Google launched a new web filter. There is no better definition than this. Google has named this new filter as Web. If you go to this web filter, you don’t see AI Overview. You only see normal search results. The 10 blue links that were originally visible in Google.
6. Google Expands its Bot Arsenal: Introducing Google Other-Image and Google Other-Video
On May 16, Google launched two new Google bots. Google Other-Image and Google Other-Video. Google launched the Google Other bot in 2023. That is, last year, on 20th April. This bot is similar to Google Bot. All the features, functions, specialties, and functionality are the same. The only difference is that Google Other bot is used by Google’s internal teams to visit, analyze, and diagnose a website. So whenever Google’s internal teams want to visit your website, they use a bot called Google Other.
They don’t use a normal Google bot. Now, two versions of this Google Other bot have been launched. They are Image and Video. As you can see from the name, both of them are used to crawl image and video type content. I guess, maybe, Google Other is spending a lot of resources on itself. That’s why Google has launched two specific bots, Google Other-Image and Google Other-Video.
7. Google Marketing Live 2024 Event
many ads related announcements have been made. For number one, many new formats of ads have been launched for Shorts. You can make vertical format ads with stickers. Shorts is Google’s new mantra. Google is constantly pushing for Shorts. And wherever Google will create content, or will make you create content, there will be ads. So Shorts ads will be launched in different styles. Number two, there will be video-powered search ads. In which, above the search ads, you will see a button.
After clicking it, you will see different types of videos which are related to the same brand’s products. Now, these videos can be provided by the brand itself or they can be sourced from an influencer. Whatever. I am guessing that while making an ad, you will get the option to link the videos. As you can see in the display campaign.
And that ad will be shown only like this. Number three, there will be virtual try-on ads. In which, before purchasing any product, you can see the fitting of the product you are looking at. On different body types of people. In this way, you will get a crawlable option. Where you can click and select different body types.
And you can see, the clothing or whatever product you are looking at. Or how it will look on your body type. Number four is 3D shoe spin. In which, the shoe ads will be shown like this. Number five, AI ads. In which, along with the ad, you will get a custom button for exploration. Whenever someone clicks on this button, on the same search result page, in Google itself, you will get a very expanded panel.
8. WordPress 6.5 Launch: Major SEO Enhancement with LastMod Property Support in Sitemap
21st May is from WordPress. WordPress has launched 6.5 version. In which, the biggest SEO point of view change is the support of the LastMod property in the sitemap. In which case, WordPress will generate Sitemap by default. In which, along with the link, the LastMod property will be added. This LastMod property will tell Google or whichever search engine or bot you are depending on that when this page was updated last time. Now, the LastMod property was being generated and provided by many SEO plugins.
So, it’s not like you are going to gain a new function. But, the change is that WordPress which was not providing the by default option will provide it now. So, those who don’t use any SEO plugin will also get the benefit of it. Although, I doubt that who are those people who are not using any SEO plugin and they need to do SEO.
9. Google Business Profile Update: Removal of Chat Function and Call History Data Effective July 31st
On 28th May, Google Business Profile announced that the chat function and call history data will not be available from 31st July. The function of new messages will be shut down from 15th July and this option will not be visible from 31st July. So if your business was using Google Business Profile’s chat in any way, now you will not be able to use it. So these were all the news of May that we were able to catch and present to you.
