CREATING SPACES THAT INSPIRE JOY: THE SPACE OF JOY STORY
In the vibrant city of Mumbai, a creative wallpaper brand emerged in 2021, transforming interiors through its bespoke decor solutions and purposeful craftsmanship. This is the story of Space of Joy, where innovation, creativity, and unwavering commitment come together to redefine spaces. Specialising in creating vibrant, contemporary, and customised décor solutions that serve residential, commercial, and hospitality spaces, Space of Joy’s product range features premium quality.
These eco-conscious wallpapers are both visually stunning and practically functional. Its key offerings include: Eco-friendly printed wallpapers, Hand-embroidered wallpapers, 3D textured designs, and Bespoke, fully customised décor solutions. With a deep focus on craftsmanship, sustainability and innovation, Space of Joy is redefining the world of interior design. Their passion for creating spaces that inspire joy and serenity is evident in every detail of their products.
The Journey of Space of Joy
Space of Joy‘s journey began with a simple yet powerful question: How can we bring more joy into people’s lives through design? Visionary founders Neha & Gaurav, fuelled by their passion for design and mindful living, recognised a gap in the market for high-quality, customised, and sustainable wallpaper solutions. This insight sparked the creation of Space of Joy, a brand dedicated to crafting spaces that inspire joy and uplift people every day. With creativity as their compass and customer satisfaction as their goal, Space of Joy aims to turn blank walls into canvases of delight.
Nurturing a Team of Dreamers, Creators and Believers
Space of Joy’s team is built on the brand’s core philosophy: design with purpose, craft with love, and deliver with joy. The team comprises fine artists, surface designers, and embroidery experts who bring life to every thread and texture. Skilled artisans with generations of experience in hand embroidery collaborate with the brand, infusing traditional craftsmanship into modern designs. From operations to customer care, every team member shares a passion for innovation, excellence, and delivering joyful experiences. Together, they form a cohesive unit driven by a common goal.
Leadership Insights: The Key Lessons
As the CEO, Neha Jain has learnt as a CEO that purpose-driven leadership is a timeless approach that attracts the right people and fosters a culture of trust and vision. This lesson has transformed their leadership style, making them more empathetic, open to feedback, and empowering. By prioritising purpose, the CEO strives to lead with clarity, decisiveness, and alignment with the brand’s core mission of bringing joy through design.
Staying Ahead of the Curve: Latest Trends and Technologies
Space of Joy seamlessly blends traditional craftsmanship with cutting-edge technology to stay ahead of design trends and technological advancements. The company closely follows global interior trends and leverages advanced printing technology, augmented reality tools and customisation options to enhance the customer experience. By merging art and technology, Space of Joy offers unique and personalised wallpaper solutions that cater to individual preferences.
Ensuring Exceptional Quality
Space of Joy prioritises quality in every aspect of its business. The company has implemented a rigorous quality control process that encompasses design, material, sourcing, production, and packaging. Key quality checkpoints include:
• Material testing for eco-compliance and durability
• Visual checks for colour consistency and alignment
• Embroidery inspections for precision and finesse
• Rigorous installation and customer feedback loops
Space of Joy’s customer support team provides prompt and helpful assistance, ensuring a smooth experience from consultation to installation. By focusing on quality and customer feedback, the company strives to deliver exceptional results.
Serving a Diverse Clientele
Space of Joy has had the privilege of working with a diverse and elite clientele, ranging from luxury homeowners to top-tier architects, interior designers, and renowned celebrities. Their creations have adorned the walls of Celebrity homes, boutique luxury hotels, contemporary offices designed by architectural legends, high-end designer studios, and Co-working spaces. Space of Joy earns the trust of its clients through consistent quality, open communication, and a signature customisation approach that brings their vision to life in meticulous detail, often leading to long-term partnerships.
Innovating for Excellence: R&D Impact
Space of Joy’s research and development efforts are driving innovation and growth. Their R&D focus on design innovation, material science, and user experience enables the company to experiment with new textures, inks, and sustainable materials. By researching global lifestyle trends and colour psychology, they create designs that are not only stylish but also emotionally engaging. This has led to the introduction of features like non-VOC, dustproof wallpapers and digital customisation tools, keeping them ahead of the curve in terms of functionality and personalisation.
Embracing the Future of Designs
Space of Joy is evolving its design concept to meet the growing demands for personalisation and emotional wellness. The company is introducing nature-inspired prints, biophilic designs, and calming palettes that promote mental wellness. Upcoming innovations include therapeutic design elements, cultural and heritage storytelling through embroidered narratives, and kid-friendly textures that spark creativity. Collaborations with designers and artists, bringing exclusive, limited-edition artistry to interiors, further enhance Space of Joy’s design offerings.
Building Emotional Connections
Space of Joy crafts emotional connections with its audience through storytelling, presenting each wallpaper as a journey. The company showcases intimate artist interviews and behind-the-scenes videos, collaborations with interior designers and influencers, high-end luxury pop-up events, and authentic client testimonials, further building trust, while personalised design guides and mood boards help customers visualise their dream space, fostering a deep emotional bond with the brand.
Competitive Edge
Space of Joy’s competitive advantage lies in its emotional intelligence, translating people’s stories into bespoke wall designs. The company’s handembroidered and 3D wallpapers, crafted with proprietary techniques and heritage artisans, are rare and difficult to replicate. In-house R&D and end-to-end customisation offer unmatched flexibility and originality. Most importantly, the brand’s authentic voice and soul-driven approach create experiences that can’t be duplicated by machinery or trends – a unique essence both in intent.
What Sets of Space of Joy?
Space of Joy stands out in the market with its emotional design approach, prioritising feeling good over just looking good. The company’s unique strengths include handcrafted wallpapers with real embroidery and 3D layering, custom wallpaper solutions for any space size or aesthetic, eco-friendly practices, dustproof and easy-to-maintain designs, and emotionally evocative art. With strong post-sale support and design consultations, Space of Joy offers a holistic experience that differentiates it from others in the industry.
Remarkable Achievements and Milestones
Space of Joy has garnered recognition through various achievements, including features in leading interior design blogs and publications, successful installations across over 500+ spaces pan-India, and appreciation from eco-conscious communities for its sustainable practices. The company boasts a customer satisfaction rating of 4.9/5 across digital platforms and has been commissioned by multiple celebrity residences and award-winning hospitality spaces, reflecting the trust and love of its clients.
Advice for Aspiring Entrepreneurs
The visionary leader, Neha, advises entrepreneurs to start with their “why” and let purpose be their guiding force. When values, vision, and people are in sync, success will follow you. It’s okay to do things differently, emotionally, even slowly, because building something meaningful takes time.
“Never underestimate the power of design— it’s not just about how things look, but how they make us feel. Create joy, and success will follow.” Neha Jain further concludes.
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