Following a countdown, mysterious postings, and hinting an appearance on her boyfriend Travis Kelce’s New Heights podcast, the singer revealed her 12th album at 12:12 a.m. on August 12.
The Life of a Showgirl, Taylor Swift’s upcoming album, has been revealed.
Taylor Swift has a reputation for giving her fans hints and clues before big announcements, and this one was no exception. Her website changed to a sparkling orange on Monday night, with a countdown to 12.12am eastern time on August 12.
Swift’s official marketing team, Taylor Nation, posted a carousel of 12 pictures from the Eras Tour to Instagram with the statement, “Remembering when she said, ‘See you next era.'”
Swift will make an appearance on her partner Travis Kelce’s podcast, New Heights, on Wednesday, it was also confirmed. Swifties with keen eyes saw that the silhouette was lifted from her Variety Directors on Directors presentation, which debuted on December 12, 2022. All Too Well: The Short Film, which was out on November 12, 2021, was linked to the Variety recording.
Swift’s website temporarily failed at 12:12 a.m., but soon returned with very little information regarding The Life of a Showgirl. There is no set date for the album’s release. It will be dispatched before October 13th, according to Swift’s website, but with the disclaimer that “**THIS IS NOT THE RELEASE DATE, OFFICIAL RELEASE DATE TO BE ANNOUNCED**”
Later, the New Heights podcast posted a video of Swift’s arrival, showing her pulling out a blurred vinyl record from a suitcase. As Jason, Kelce’s brother and co-host, yelled, she declared, “This is my brand new album, The Life of a Showgirl.”
The 35-year-old holds the record for the most No. 1 albums in the US by a female artist in history and is one of the best-selling musicians in the world, with an estimated 200 million records sold worldwide. With almost US$2 billion in revenue over 21 months and 2.4 million tickets sold in a single day, her worldwide Eras tour became the first billion-dollar tour in history. Swift made $10–$13 million (£8–£10 million) each night, according to Forbes.
Her most recent album, 2024’s The Tortured Poets Department, became the first artist in history to reach the top 14 slots on the Billboard Hot 100 and set a streaming record on Spotify, reaching 300 million in one day and 1 billion in five.
Swift gained authority of her whole discography for the first time in May when she purchased the master recordings of her first six albums back. At the age of 15, the singer gave the rights to her master recordings to Big Machine, her first label, when she signed with them in 2005. Those six albums were sold by label president Scott Borchetta to music entrepreneur Scooter Braun in 2019, who then sold them to the private equity firm Shamrock Capital for an estimated $300 million.
Swift started a project to rerecord all six albums, renaming them as “(Taylor’s Version)” and including “From the Vault” tracks from the original songwriting sessions that hadn’t made it onto the original albums in order to regain control over her catalog following the sale to Braun and to devalue his investment.
After purchasing her collection back from Shamrock Capital, she wrote to followers in May, “After 20 years of having the carrot dangled and then yanked away, I almost stopped thinking it could ever happen.” However, it is all behind us now. I now own all of the music I have ever created.
Swift’s 2006 self-titled debut album and Reputation are the only albums that have not been rerecorded, and fans have been guessing about their potential release dates for years.
Since Swift is still one of the largest and most successful musicians in music history, it is probable that both will have a Taylor’s Version published even though the endeavor is now virtually redundant.
FAQ – Taylor Swift’s Upcoming Album “The Life of a Showgirl”
Q1. What is Taylor Swift’s new album called?
A1. Taylor Swift’s upcoming 12th studio album is titled “The Life of a Showgirl.”
Q2. When did Taylor Swift announce the album?
A2. She revealed the album at 12:12 a.m. (ET) on August 12, 2025, following a countdown and mysterious teasers on her website and social media.
Q3. How did Taylor tease the announcement?
A3. Taylor Swift is known for leaving clues for fans. This time, her website turned sparkling orange with a countdown timer. Taylor Nation posted 12 Eras Tour pictures on Instagram, and fans noticed visual callbacks to her past works.
Q4. Will Taylor Swift appear on Travis Kelce’s podcast?
A4. Yes. She is scheduled to appear on the New Heights podcast, co-hosted by her partner Travis Kelce and his brother Jason, on Wednesday after the announcement.
Q5. Is there a release date for “The Life of a Showgirl”?
A5. No official release date has been confirmed. Her website states the album will ship before October 13, 2025, but notes:
“THIS IS NOT THE RELEASE DATE, OFFICIAL RELEASE DATE TO BE ANNOUNCED.”
Q6. What was shown during the podcast teaser?
A6. A blurred vinyl of the new album was pulled from a suitcase by Swift, and she declared:
“This is my brand new album, The Life of a Showgirl.”
Q7. How successful is Taylor Swift’s career so far?
A7. She holds the record for the most No. 1 albums by a female artist in US history, with over 200 million records sold worldwide. Her Eras Tour became the first billion-dollar tour, earning up to $13 million per night.
Q8. What was her most recent album before this?
A8. In 2024, she released “The Tortured Poets Department”, which broke multiple records, including becoming the first artist to hold the top 14 spots on the Billboard Hot 100.
Q9. Why did she rerecord her earlier albums?
A9. After losing the master rights to her first six albums to Scooter Braun’s company, Swift began releasing (Taylor’s Version) albums to reclaim ownership and devalue the previous masters.
Q10. Which albums are yet to be rerecorded?
A10. Only “Taylor Swift” (2006) and “Reputation” have not yet been released as (Taylor’s Version), though fans expect them in the future.