Bengaluru is the beating heart of India’s startup scene and the playground of innovation. Amidst the buzz of this Silicon Valley of India, one name is soaring above the noise — The Ugly Ducklings (TUD). From struggling content writer to starting her first company in 2016 of marketing to becoming a full-blown mastermind of famous brands. May Pierce has rewritten the rulebook on how brands connect, convert, and conquer. Last year in June May Pierce stepped out of her 1st company that thrives in performance marketing to take lead on how consuming content is the a key to winning any brand communication.
That is when The Ugly Ducklings (TUD) was born. When we spoke to may, she told us how she thinks at a psychological level how humans consume content and take action, she mastered it for Instagram, google and Meta platform. She has even studied, human buying behavior online. That is how and when do humans buy or shop online. Tailored around that she creates content that has helped her crack many brand communication and funnels.
From conceptualising to shooting the best version of the concept to final video edit her new company does it all. After mastering marketing May, is making alot of noise in the market with her unique and ugly(Pun intended) to scale brands in revenue and crack best CPAs(Cost per Acquisition) Today, it’s a powerhouse delivering cutting-edge, end-to-end performance marketing — from that first spark of an idea to show-stopping campaigns that get the desired ROAs.
In Just a few months solved many brands biggest problem of blame game. Is creative the issue or the marketing team issue? Bridging that gap- The ugly ducklings are solving markets biggest problem of Performance Creatives.
In Just A Short Span, TUD Has Crushed It:
- Over ₹10 crores in monthly ad spend successfully managed on Meta, Instagram & Google.
- A squad of Duckies of 15 experts in advertising, AI, and analytics.
TUD isn’t just another agency — it’s where creativity collides with data to craft highperforming ads that turn heads and drive massive results. “Innovation is in our DNA,” says May, “and trust is the fuel that powers our partnerships.” Stating Innovation May talks about how she is building massiv AI tools that would change the way content is created or even consumed. She took a leap to even say she is on the path to cut short full production madness to fewer hours and get the best results.
“Building AI products that will change the human behavior” is what is next in the chapter of The Ugly Ducklings. A One-Stop Growth Shop is what ugly ducklings is currently Performance marketing that skyrockets profits. Killer ad shoots and edits that leave a lasting impression. Media buying muscle to put brands exactly where they need to be. Business strategy and consulting at the creative and performance marketing to outsmart the competition.
End-to-end video production, from scripts that pop to edits that hook the right audience.. with the best CTRs and lower CPAs. TUD isn’t picky — they partner with innovators from every corner of the market. Their growing roster includes standout names like Mama Earth, Vadham Tea, Dot&Key, Mother Sparsh, Dev Gadhvi, Ankit Neerav, Shankar Kulkarni, Swastik Nandkumar, Mcaffiene, and Khadi Essentials, Ugaoo, Tiny Secret, just to namedrop a few.
The Maverick Behind all this magic is May Ellen Pierce, a marketing maestro with over a decade of shaping big brand wins. Starting as an SEO content writer, May hustled her way to managing millions in ad budgets and helming e-commerce growth for major brands.
In 2021, she shifted gears to work exclusively with impact-driven coaches, aiming to touch lives and drive positive change. By 2022, she had already scaled her team 3x and reached over 10 million people. Fast forward to today, May’s brainchild, The ugly ducklings(TUD), is rewriting the future of Performance Creative & AI Content Strategy & Production Her relentless drive and creative chops haven’t gone unnoticed — May proudly holds a spot among the prestigious ‘30 under 30 Women Entrepreneurs of India’ 2023 & was also featured in Time Magazine for her massive impact in the marketing world.
TUD has experienced tremendous growth in a short time and has earned the trust of numerous clients. The milestone achieved by the company reflects May and her team’s dedication, vision, and commitment to excellence.
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