Empowering Human Potential: The Victor Manickam Knowledge Group Story
In the realm of personal development and educational renaissance, the Victor Manickam Knowledge Group, led by Deveeka Mahajan, has emerged as a pioneering force. By empowering individuals and organisations to unlock their full potential through transformative education and human development, Victor Manickam Knowledge Group is making a significant impact.
Rooted in ontology, the group’s work is distinguished as human design education. This approach focuses on understanding one’s design to impact life, enabling individuals to drive personal growth and move beyond mere behaviour modification or self-improvement. To support this journey, Victor Manickam Knowledge Group offers a curated range of products and services, including assessments starting at ₹500, comprehensive programmes valued up to ₹5 lakhs, a unique suite of in-house-developed tools for personalised insights, courses ranging from 3-hour sessions to 100-hour modules for in-depth learning, and structured offerings spanning over 1 year, 3 years, and more.
This comprehensive ecosystem caters to diverse needs, providing the right tools and support at every stage of an individual’s journey.
The Genesis of Victor Manickam Knowledge Group
Victor Manickam Knowledge Group was founded by the Chairman, Victor Manickam (who Deveeka refers to as appa) on 17th January 2010, with a humble beginning of delivering worksheets to the Kutchi community. Over time, the organisation grew, offering short courses to businessmen, programmes for children and women, and colleges. As Victor Manickam Knowledge Group evolved, he explored various roles, from business coaches to transformation champions. However, it took over seven years to define its distinct identity as educators, focusing on scientific study and exploration through its body of work.
Building a Committed Team
Victor Manickam Knowledge Group has made a conscious decision to build a team including graduates from its flagship programme, the Shine Program for Life. This approach has been challenging, taking around 7 years to assemble a team of 20 people and a team of 12 educators. However, this choice has ensured that the team shares a deep understanding of the organisation’s values and mission. As a result, the team exhibits a high level of commitment and fulfilment, driven by a shared purpose and way of being.
The Key Leadership Lessons
As Managing Director, the most important lesson Deveeka learnt is the power of ‘intent’ and ‘way of being’ in driving growth. Despite initial feelings of inadequacy, she realised that abilities and capabilities can be built, and it is the acknowledgement of what one does not know that creates scope for growth. This understanding has shaped her perspective, seeing individuals’ possibilities instead of limitations. Deveeka has seen team members from diverse backgrounds grow and thrive, from the toilet cleaner to engineers, doctors and chartered accountants. This approach has nurtured her leadership style rooted in compassion, service and belief.
Leveraging Technology for Enhanced Engagement
Victor Manickam Knowledge Group has adapted to the latest technologies, transforming its programmes from in-person to digital formats in response to the COVID-19 pandemic. Over the years, it has built a robust online ecosystem that facilitates high-quality, personal engagement. The company utilises technology to enhance human connections, integrating deep conversations while keeping the space sacred. Its online sessions are designed to be engaging and active, ranging from 3 to 99 hours. By harnessing technology, the company focuses on empowering and deepening human connections instead of replacing them.
Serving Diverse Clientele
Victor Manickam Knowledge Group has worked with over 10,000 learners, serving a wide range of clients across businesses, institutions and corporations. Its assessments help institutes develop students and bridge the campusto-corporate gap, while corporations use its services for recruitment, development, and promotions. Some notable clients include Neelam Stainless Steel LTD, Therefore Design, DY Patil University School of Management, Bharati Vidyapeeth’s Institute of Management & Info Tech, Foresight Bullion India Private Limited, Global Ocean Logistics, and Systematic Group of Companies.
Research & Development: Driving Innovation
R&D has been at the crux of Victor Manickam Knowledge Group since its inception. Victor Manickam’s deep market research background and curiosity have cultivated a unique culture where learning and questioning are encouraged. Every assessment, course, and program is shaped by rigorous study and data-driven insights. R&D is not only refining the organisation’s current portfolio but also paving the way for innovations that can redefine individuals’ connections.
Distinctive Marketing Approach
Victor Manickam Knowledge Group’s growth has largely been driven by organic references and word-of-mouth, creating a snowball effect of expansion. When people experience the impact of its offerings, they naturally share their journey with others, fostering credibility. The Shine Knowledge Series serves as a funnel for individuals to engage with Victor Manickam Knowledge Group’s philosophy and work. From there, participants are guided through a tailored journey, aligning their needs with the right assessments, courses, or programs.
Unique Competitive Advantages
Victor Manickam Knowledge Group’s works in ontology are unparalleled in India, with depth and breadth that make the company stand out. Its research-driven frameworks, course manuals, assessments, and knowledge series are all original and protected by copyrights and trademarks. The rigorous research foundation behind its work is tough to replicate. Every talk, every programme, every series emerges from years of inquiry and development. This combination of originality, intellectual property protection, and depth of research ensures that its offerings remain truly distinctive.
An Edge Over the Peers
Victor Manickam Knowledge Group’s distinct approach lies in its ability to integrate language and experience, allowing for a deeper understanding and expression of human emotions. By creating extensive content behind every word they speak, the team ensures that their communication is rooted in experiential knowledge. Their Human Design Educators are trained to be exceptional listeners, not just by remaining silent but by dissolving themselves and following a specific methodology. Victor Manickam Knowledge Group’s focus is on exploring the source of things instead of comparing them to others. This unique approach enables the group to approach concerns and challenges distinctly.
Fostering a Culture of Fulfilment and Freedom
Victor Manickam Knowledge Group prioritises creating an environment where employees feel acknowledged, free, and fulfilled to make them more productive and effective in their work. The organisation’s approach involved providing autonomy to employees, recognising their contribution and supporting them to understand the impact and purpose of their work. This enables employees to connect with the organisation’s goals and values, leading to a sense of fulfilment and peace.
Impactful Achievements and Milestones
Victor Manickam Knowledge Group has made significant strides in education and community development. With over 20,000 students and 1,000 business owners taught, the group’s impact is evident. Some notable accomplishments include: Transformative Programs: The group have developed programs that bring measurable impact, resulting in up to 40% year-on-year growth in the businesses they have educated.
Reaching Marginalised Communities: Their endeavours extend to prison inmates and individuals fighting addiction, giving access to reformation and restoration. Partnerships with Influencers: The annual Foundation Day has become a meaningful space for dialogue, with thought leaders such as Dr Frederic Luskin from Stanford. Recognition: The group’s Program for Life was even featured in Modern Diplomacy as a “life-changing journey”. Victor Manickam Knowledge Group’s greatest pride lies in the strong community of professionals it has built and the positive impact it creates.
The Future Outlook: Transforming Education
Victor Manickam Knowledge Group’s future endeavour is focused on transforming the education system by aligning it with the true potential of individuals. By creating a National Productivity Index, the company aims to assess, measure, and cultivate human potential across diverse fields. Such an index will help identify areas of lost productivity and find solutions to restore and amplify. The company’s goal is to create a future where individuals thrive, organisations grow sustainably, and societies flourish. Over the next 20–30 years, the company aspires to contribute to the emergence of a new world order rooted in possibility and transformation.
Words of Wisdom
Deveeka believes that entrepreneurship requires a certain level of madness. She cites Rashmi Bansal’s famous phrase, “Stay hungry, stay foolish”, to describe the mindset of entrepreneurs. According to her, it is essential to believe in oneself and not be afraid to take risks. Deveeka’s own experience, having seen her Appa work really hard at staying mad, has taught her the value of perseverance and passion.
Add Business Connect magazine to your Google News feed
Must Read:-
- Larry Ellison of Oracle Suddenly Overtakes Elon Musk as the Richest Person in the World
- Top 10 Richest Comedians In India
- Top 10 Richest Pakistani Actress in 2025 – Who Is Your Favorite?
- Majhi Ladki Bahin Yojana 2025: Benefits, Registration & KYC Guide
- Mukhyamantri Majhi Ladki Bahin Yojana: Empowering Women in Maharashtra
