Ever wondered about the growing demand for smart speakers like Alexa and Google Home? While there might be multiple reasons to opt for one, the main factor behind the rise of these devices are the voice search options that come with it. Voice search has become increasingly common in today’s world, especially among the younger generation and it is crucial that businesses tap into this potential to stay ahead of the game.
Voice Search Optimisation: The Next Frontier in Digital Marketing
Some Stats
– 30% of internet users aged 16-64 worldwide use voice assistants each week (DataReportal)
– Asking questions without typing is one of the top 3 reasons consumers purchased a smart speaker (Edison Research)
– Mobile voice search on Google is supported in over 70 languages (Wikipedia)
– The top 3 devices where consumers use their voice assistants are: smartphones (56%), smart speakers (35%), and TVs (34%) (Edison Research)
These figures underscore the importance of adapting to voice search if businesses are to maintain their competitive edge in the market.
Voice Search and Its Unique Impact
Optimising content for voice search is a different ball game. But don’t worry, we’ve got you covered. Unlike in a text-based search query, voice queries are likely longer and conversational. For instance:
Typed query: “ Best SEO company in Kerala “
Voice query: “What are the best SEO services for small businesses in Kerala?”
This shift in behavior when it comes to search means businesses must target their SEO efforts at servicing more natural, question-based queries.
How to Optimise for Voice Search
1. Focus on Long-Tail, Conversational Keywords
Voice searches are typically more conversational and often framed as questions. Instead of focusing on generic keywords like “digital marketing,” think of phrases that people might actually say, such as “What’s the best digital marketing company in Dubai?”
2. Strengthen Your Local SEO
Voice search queries often include location-based phrases like “near me.” Businesses aiming to capture these opportunities should ensure they are visible in local search results. For instance, a SEO company in Kerala will need to optimise for queries like “SEO experts near Kochi.”
3. Optimise for Mobile
Since most voice searches are done on mobile devices, it’s crucial that your website is mobile-friendly. Studies show that 27% of people use voice search on their mobile devices. Therefore make sure your website loads quickly and provides a seamless user experience.
4. Create FAQ Content
Voice searches are frequently posed as questions, which makes having an FAQ section on your website essential. By providing clear, concise answers to common queries, your business can increase its chances of being featured in voice search results.
5. Use Structured Data
Structured data, or schema markup, helps search engines understand your content better. This can enhance your visibility in voice search results, as it helps your content appear in featured snippets, which are often read aloud by voice assistants.
Benefits of Voice Search Optimisation
- Improved Local Visibility: Voice search queries are often location-based. Optimising for local SEO will increase your chances of appearing in “near me” searches.
- Increased User Engagement: Voice search offers a faster, more conversational experience, which leads to better engagement with users.
- Enhanced Brand Authority: Providing accurate answers to voice search queries can help position your brand as an authoritative source.
Challenges and Future of Voice Search
Despite its benefits, voice search does come with challenges, such as adapting to continuously evolving search algorithms and the limited real estate on search engine results pages (SERPs). Businesses need to stay on top of changes and regularly update their strategies to remain visible.
Experts predict that by 2025, 50% of all searches will be voice-based. As the adoption of voice assistants continues to rise, integrating voice search into your digital marketing strategy is essential.
Conclusion
Voice search is not a fad but a new, integral element of digital marketing strategies today. You can position your brand for success in the current era by optimizing your content for natural ad conversational language. To stay at the forefront of the voice search competition, make sure you work with a trusted digital marketing agency in kerala.
The future of search is conversational, and it is already a matter of fact that businesses which do something today to optimize for voice searches will undoubtedly reap the reward in years to come.
