Backed by Nvidia, Jeff Bezos, and SoftBank, Perplexity AI’s Comet browser, launched on July 9, 2025, is making waves as a bold challenger to Google Chrome’s 68% market dominance. Unlike Chrome’s traditional tab-based browsing, Comet introduces agentic AI, acting as a proactive assistant that thinks, acts, and decides for users. This AI-powered browser, built on Chromium, integrates Perplexity’s search engine and a built-in assistant to streamline tasks like summarizing articles, comparing products, booking meetings, and even reopening specific tabs via natural language commands, such as “find the recipe I viewed yesterday.”
Comet’s standout feature is its unified, conversational interface, reducing the need for multiple tabs or apps. While Chrome relies on extensions and recent AI integrations like Gemini, Comet embeds AI at its core, offering real-time, context-aware responses based on your browsing activity. Privacy is another differentiator—Comet stores data locally, avoiding model training on personal information, unlike Chrome’s data-heavy ecosystem. However, its $200/month Perplexity Max subscription limits access for now, with broader rollout planned via invites.
Despite its promise, Comet faces scrutiny over content usage by media outlets like Forbes and The New York Times, prompting Perplexity to launch a publisher partnership program. As AI browsers like Comet and The Browser Company’s Dia emerge, the race to redefine internet navigation is on. Will Comet’s intelligent, privacy-focused approach dethrone Chrome? Only time will tell.
