WOWPINCH: THE VOICE OF INDIAN SHOPPERS
“WOW! Lovely dress. Kahaan se Liya?” a common question everyone faces wearing a new dress. But how many of us do remember the answer after this discussion? The answer can make or break a brand. Good brands need your word of appreciation. Aiming to solve this common problem experienced by people, retailers and brands: WOWpinch Marketing Pvt. Ltd. provides the simplest but the most effective format of marketing – the WORD OF MOUTH – in a digital form. The app is called the “WOWpinch app.”
This app provides a platform to all the value-conscious shoppers in India, to tell other citizens about their shopping deals, new products, and dependable retailers. WOWpinch also provides shoppers testimonials for the retailers, who care for their customers and provides good products at a reasonable price. WOWpinch believes that Indian shopper is not price-sensitive but highly value sensitive. Through this app, people get to know about new shops, products, prices directly from their friends, family, and neighbors – who they trust very well.
Their clients are actually fashion retailers, who have a very low budget for marketing. Some – like boutique owners or designers working from home – do not have time or money to put efforts towards marketing. They lose business because of this and never reach the full potential of their professional talent. WOWpinch provides them with a platform to get their products & service showcased in front of their prospective customers, based on appreciation from their existing customers. Hence, when the good word about these designers and retailers gets across their target market- their business grows.
SYNCHRONIZING WITH THE LATEST NEEDS
Shopping market – both offline and online – has always been full of options. Over time, people have trusted some brands, who delivered on their promise of value-based products with good customer service. Now is the time, when people only trust people who they know personally. Even brand endorsements do not work at times. People don’t care about endorsements, who they consider as “paid”. Hence, this is the perfect time for WOWpinch to thrive, which backs its promotion based on honest and true testimonials from the common people. Actually, they are slowly becoming the voice of Indian shoppers.
SWITCHING FROM THE NEEDS TO THE COMPETITION IN THE MARKET, LET’S COVER WHAT GIVES THEM AN EDGE OVER THEIR PEERS?
WOWpinch app provides a very fair and transparent medium for fashion consumers. They bank on the trust factor, which they earn from the users. WOWpinch has a mission to make India, the fashion capital of the World. That is possible only when the world gets to know about the best fashion work in India.
They plan to work towards this mission by promoting the best talent, products and services in the Indian fashion industry based on consumer feedback. When good designers and retailers are not promoted well, they shut their shops early. Consequently, the country loses talent.
WOWpinch helps them to reach new customers, earn their loyalty faster – so their business prospers faster.
The Company’s product is based on an Indian custom called ‘NewPinch’ – people pinch their loved ones on the arm, when they wear new clothes. They praise the new dress and enquire about details like brand name, price and shop they got it from. The app allows users to experience the same custom – just digitally.
Apart from the competitive edge, WOWpinch got great validation from retail champions in India.
FUTURE PROSPECTS
Wowpinch is extremely positive about the future. They intend to add at least 100 fully satisfied clients on board in the year 2020, and envision to help fashion designing students, who showcase their talent to their target market. They target to identify a minimum of 50 fashion startups with great talent every year.
Shubhashish says, “We also make sure that our CSR initiatives go hand in hand with our business.”
