YourEStore.in– An Outstanding Online Platform Bridging The Gap Between Retailers And Customers
Written By- Kajal Dobhal
When the masses across the globe enclosed themselves indoors, owing to the COVID-19 crisis, eCommerce services became the saviour against that backdrop. To ensure safety and improvement in the businesses, the small and medium retailers heavily relied upon the eCommerce route, during unprecedented times. In that situation, Jnana Inventive Private Limited, a startup with its SaaS application-YourEStore.in, intends to offer product development and digital consultation services to small and medium-sized ventures.
Kalidoss and Sinthuja, the Directors, form the core management team that runs the operations for YourEStore.in. The idea behind the inception of Jnana Inventive was proposed by its Directors who strive to make a difference for the local retailers.
Incorporated in 2018, the Chennai-based start-up is facilitating the retail shop owners and sellers to move their businesses online to grow digitally.
The sole motive behind the venture is to support the sellers to retain their customers digitally and carve their own brand name in the market by building an online platform. Moreover, the team ensures that the online solution is created in a local language to facilitate the local business owners with an effortless user-system interface.
About its competitive edge
YourEStore.in is an exclusive E-Commerce solution where a retailer can easily receive customer- notifications on a regular basis. SMS and payment gateways are safe and secure keeping any kinds of threats away. Digital Point of Sale, coupon, delivery, user management, stock management and referral systems are performed with expertise and acuity. The e-com solution also ensures credit- system and reward points as per the usage, and customer experience is enhanced by offering a gift or scratch cards accordingly.
The core management firmly believes in women’s empowerment, hence supporting women entrepreneurs and business owners with this online solution. Moreover, YourEStore.in also promotes home-based businesses in favour of retailers, SME and MSME. The targeted group that they ensure marketing for, belongs to Grocery, Vegetables and Fruits shops, Fisheries, Meat shops, Natural products, Garments, Restaurants and Oil stores, etc, where they ensure consistent support and enhanced experience to the retailers.
While conversing with Business Connect, Kalidoss asserts that the global pandemic caused unavoidable disruptions in the conduction of businesses for retailers. Low productivity, losing the existing and new customers, and fragile business models abruptly hampered all the business operations. To bring ease against this backdrop, they aspired to shift the local shops to online ventures, and initially, they started all this via WhatsApp! But acknowledging the fact that Whatsapp has its own restrictions, based on its current privacy policy changes, many users avoid ordering through this texting app.
So this is the right time to devise their own brand app now. YourEStore, an e-commerce solution has been launched to deal with multiple problems while allowing the retailers to expand their businesses via multiple online modes. He states that at present, their SaaS application has over 1000+ registered retailers enlisted on the platform.
Also, YourEStore, the online e-commerce solution is creating more jobs and business opportunities for those who want to start their own business or want to earn extra money using their marketing skills.
Bridging the gap between retailers and customers via digital mode, YourEStore allows the shop owners or sellers to ensure an online presence among their targeted audience. Explaining the process to enrol at the online platform, Kalidoss continues, “To begin with, retailers(shop owners) need to register themselves using the YourEStore.in website or application. Following this, our customer relationship representatives will call back to help the users to set up their online store and guide them on how to market and operate it.”
He claims that the platform has been designed to allow easy management of the products and orders where user- friendly UI and easy to learn approach is ensured. It has been laced with highly- secure architecture where Secure Sockets Layer(SSL) has been used to provide impeccable security.
Extending its presence gradually, in September 2020, Jnana Inventive was shortlisted by the Retailers Association of India(RAI) as one of the Top 10 Retail Tech Startups in 2000 participants that made it to the finals of ReTech Start-up Awards.
An exclusive vision for enhanced business
The startup was launched with a seed capital of 50 Lakhs INR. So far, it has around 15 members with vast industry experience who are taking the company to greater heights. As the application operates on the B2B subscription-based model, their service- cost ranges from Rs 499 to Rs 899 on the monthly basis. Apart from this, the application has no hidden charges or commission at all that foretells their transparent approach. Furthermore, the subscription fees can be paid by the retailers once they start earning a profit, besides the EMI option is supporting the retailers to pay as per their convenience in a cost-effective way.
For the future, Jnana Inventive aspires for raising capital funds by reaching venture capitalists across the industry. Soon, their online solution will ensure 1500 retailers on-board in the upcoming year where the local retailers will be benefited with strategies to conduct a successful business, in the digital era. In the next three years, the startup targets to expand its list of retailers to 5000 and intends to become a preferred end-to-end easy e-commerce solution for the targeted customer base.
Jnana Inventive not only provides e-commerce solutions but its team also allows digital marketing and digital technical consultations under the same roof.
