Livelong Wealth: Turning market mysteries into your trading triumphs It’s time to flip the script and get the most out of trading practices. Old-school financial firms are now adopting new ways to share the market secrets to make trading successful for any individual. If one knows these secrets of trading, it becomes a playground for endless opportunities to create wealth that is beyond one’s imagination. Livelong Wealth offers a dynamic course of action to help newbies trade in the stock market.
Livelong Wealth: Turning market mysteries into your trading triumphs
Hariprasad Kizhakkethara, the founder and CEO of Livelong Wealth, established the venture based on his personal experience in the trading world and strives to help traders make the best-suited decisions while trading. In an exclusive interview with our team, he shared his entrepreneurial journey and the company’s overall portfolio. This narrative is packed with some incomparable business insights into the world of trading in the stock market.
The entrepreneurial journey
Hariprasad is the driving force behind Livelong Wealth, and how he embarked on his entrepreneurial journey is quite an interesting story. It all started with a spark of curiosity and a keen business mindset from his early childhood.
His story began in his school days, selling firecrackers to neighbors at a discount and ornamental fish a year later—small ventures that taught him the power of identifying opportunities and seizing them. His conviction that business is all about seeing opportunity and seizing it was solidified by these early experiences, which ranged from finding things at wholesale prices to turning a profit.
With the passing of time, his passion for starting a business grew inexplicably, and he desired to take the less traveled path. However, he had a lot of ups and downs along the way, so it was undoubtedly not a walk in the park. “The start of Livelong can be traced back to a simple but troubling health issue during my college years.
Faced with multiple bouts of food poisoning and the tedious task of carrying my health record book everywhere seemed a bit tiresome and made me wonder what if I was unconscious at the time of arrival to the hospital and the doctors were completely unaware of my health history? Which later flashed in front of my eyes with the tragic passing of a friend in a bike accident.
This stark reality prompted the idea of creating a cloud-based medical record system (Livelong) so the patient can get the immediate and correct treatment needed in an emergency,” he shared the compelling story of what inspired his entrepreneurial journey.
Giving value to the clients
Livelong Wealth is transforming how people perceive and engage with the world of finance. Making financial advisory and strategies available to common people is their end goal. Their clientele ranges from novice investors to seasoned traders, all seeking to understand wealth creation and preservation. With a mission to demystify finance, Livelong Wealth breaks down complex concepts into simple, digestible lessons, helping even beginners take their first confident steps toward smart investing.
Hariprasad’s reflections extended beyond healthcare logistics. Observing individuals forced to sell their homes to afford medical treatments, he realized that making profits from people’s hardships was not something he could ethically condone, even if he had the means to do so. This realization became a guiding principle, laying the foundation for his commitment to run a business that aligned with his conscience.
His entrepreneurial path was not without challenges. Rejections during campus placements and being fired from his first job due to internal corporate politics tested his determination. However, Hariprasad remained undeterred. He returned to his roots in stock market trading, gradually expanding his operations, and eventually founded Livelong Wealth.
Today, Livelong Wealth is one of India’s premier financial education and wealth advisory services, ranking third in the nation. With a clientele of over 150,000 individuals, the company reflects Hariprasad’s resilience, ethical leadership, and a purposedriven vision that goes beyond business success.
Making a difference, standing out in the market
What drives the company’s operations is its innovative approach to financial education and ethical business practices that has earned him recognition from Forbes, Economic Times, Hindustan Times, Money Control, and other esteemed platforms. The company’s mission extends beyond financial success to promote financial independence through credible, regulated channels.
Livelong Wealth has grown rapidly, focusing on education and introducing quant-based systematic trading strategies. The launch of a “smallcase” portfolio for equity investors, which has consistently outperformed market indices, showcases his commitment to structured, data-driven strategies.
The organization acknowledges trading in the stock market is not just about potential returns but also involves managing significant risks—a path that demands discipline, knowledge, and resilience. They recognize that high failure rates among traders often result from emotional decisions, a lack of knowledge, and inadequate risk management, all of which are acknowledged challenges by the Securities and Exchange Board of India (SEBI)
The team at the company is distinguished by his deep understanding of market dynamics, commitment to regulatory frameworks, and sense of responsibility to provide honest, informed guidance. Their emphasis on robust risk management, investor education, and independent, unbiased analysis sets him apart. Their approach is built on transparency and adherence to regulatory standards, ensuring trust and credibility with every client.
Livelong Wealth has carved its way to success by staying true to these ethical principles that solidified its role as one of the trusted leaders in the financial community. The leadership always advocates for a more informed and responsible investing landscape rather than treating trading as a sheer gambling play.
Innovative Research and Development at the Core
R&D is a distinguisher for any business, and for the venture, it forms the backbone of its success strategy. They boast of having the support of a skilled and dedicated team constantly backtesting trading strategies to stay ahead of market trends and fluctuations.
Fundamental and technical analysts work side-by-side to rigorously vet stocks, ensuring that every recommendation is based on a comprehensive understanding of both macroeconomic factors and technical indicators. This commitment to due diligence helps build trust with clients by creating a system of accountability and transparency.
Transparent Marketing and Credibility Building
Livelong Wealth’s marketing strategy stands out for its transparency and strict adherence to SEBI regulations. The company maintains a realistic approach by publishing a daily profit and loss statement verified by Sensibull on social media platforms. This not only keeps investors informed about realistic market returns but also distinguishes Livelong Wealth from the sea of misleading and unregulated advice online.
Through its social media channels, the company educates its audience on various aspects of trading, including technical and fundamental analysis, options trading, trading psychology, and risk management.
The USPs
The company indeed differentiates itself by leveraging the experience of a SEBI-registered research analyst with over eight years of handson trading experience. Unlike many other financial education firms, Livelong Wealth’s mentors are themselves profitable traders, with their performance records publicly verified each day.
This level of transparency and accountability builds trust and assures clients of the authenticity of the expertise being offered. Furthermore, the company’s proactive approach to building proprietary systems keeps it ahead of competitors in an ever-evolving market.
Leadership Driving Success
Livelong Wealth’s success is driven by a strong leadership team. As a visionary CEO, Hariprasad leads a dynamic group of professionals, including COO, Jaison GR, who turned to the trading world out of his passion and has been a key figure since the company’s inception. Jaison’s hands-on experience across marketing, sales, and operations has made him an effective leader, guiding new team leads through the company’s growth phases.
Employee Motivation and Engagement
Livelong Wealth understands that motivated employees are crucial to success. The company focuses on aligning each team member’s role with the organization’s broader objectives, ensuring everyone feels integral to the mission. Achievements are celebrated through formal and informal rewards, fostering a culture of recognition and appreciation.
At present, the headcount at the organization is almost 100. Additionally, Livelong Wealth encourages professional development, empowering employees to take ownership of their careers and contribute more effectively.
Jewels on the crown
Livelong Wealth has earned a reputation for sharing excellent financial insights and methodologies. Hariprasad regularly speaks at prestigious forums like Economic Times Markets, and Money Control to promote the vision of the company. Their achievements have been highlighted in leading publications such as Forbes, Indian Express, Business Standard, Hindustan Times and ANI.
For the upcoming years, team Livelong Wealth is ambitious in its future endeavors. The company aims to become a one-stop solution for all financial related advice — from investment guidance to everyday banking. They are on the path to becoming a neobank, expanding their footprint with new branches in Kerala, Hyderabad, and Delhi by the end of 2024. Additionally, spread the reach across all metro cities by the year 2025.
A message to the readers by the dynamo
“The stock market is a complex arena where emotions often collide with logic. Success in trading, like any other business, requires discipline, knowledge, and emotional control. The journey of a trader is a marathon, not a sprint. Stay focused, persistent, and committed to lifelong learning.”
