Jio Finance Limited (JFL), the NBFC powerhouse under Jio Financial Services Limited, is shaking up the lending landscape with its latest offering: fully digital Loans Against Securities (LAS). .
Launched on April 8, 2025, this service lets customers tap into loans up to ₹1 crore in just 10 minutes, using their shares and mutual funds as collateral—all through the JioFinance app. With interest rates starting at 9.99%, a three-year tenure, and zero foreclosure charges, JFL is redefining convenience and accessibility in secured lending.
Jio Finance Unleashes Fast Loans Against Securities: A Game-Changer in Digital Lending
The announcement sent Jio Financial Services’ stock soaring nearly 6% on the BSE, closing at ₹224.80, reflecting market excitement. “This is a bold step in our digital-first strategy,” said Kusal Roy, MD and CEO of JFL, emphasizing the focus on innovation and customer-centricity.
Building on its existing portfolio—home loans, loans against mutual funds, and more—JFL’s LAS offering targets savvy investors needing quick liquidity without selling assets. Posts on X highlight growing competition in this space, with fintechs like Groww and Zerodha now facing a formidable rival.
Backed by a ₹1,000 crore infusion from Jio Financial Services in Q3 FY25, JFL is poised to dominate as a full-stack financial player. Could this spark a lending revolution? Watch this space!
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