Ranveer Singh Named BMW India’s Brand Voice, Unveils New 7 Series Range in New Delhi
Bollywood actor Ranveer Singh has been named the new Brand Voice of BMW India, marking a fresh association between the actor and the luxury automobile brand. The announcement was made in New Delhi, where Singh also joined BMW India for the unveiling of its updated 7 Series range.
The partnership brings together BMW’s focus on luxury, technology and performance with Singh’s energetic and distinctive public persona. As Brand Voice, he is expected to represent BMW India across its communication and brand initiatives.
New BMW 7 Series Range Unveiled
At the New Delhi event, BMW India showcased its latest 7 Series range, the flagship sedan lineup known for combining luxury, advanced technology and powerful performance.
The new range continues BMW’s approach of offering a premium cabin experience with sophisticated design and technology-led features. The 7 Series is positioned as one of the brand’s most important models in the luxury sedan segment.
Ranveer Singh Joins BMW India
Singh’s appointment adds a high-profile Bollywood name to BMW India’s brand communication strategy. Known for his versatile film roles and strong fashion presence, the actor has built a distinctive identity that extends beyond cinema.
For BMW, the collaboration provides an opportunity to connect with a younger and more aspirational audience while strengthening the brand’s visibility in India’s growing luxury market.
Focus on Luxury and Innovation
The 7 Series remains central to BMW’s global luxury portfolio, combining premium design with technology, comfort and driving performance. Its latest iteration reflects the increasing role of digital features and personalised experiences in the luxury automotive segment.
With Ranveer Singh becoming BMW India’s Brand Voice, the company is also looking to reinforce its image around modern luxury, individuality and performance.
The association and the new 7 Series showcase BMW India’s continued focus on expanding its presence in the country’s premium automotive market, while using high-profile cultural partnerships to build stronger consumer engagement.
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