SURBHI JORE’S INSPIRING TALE OF LEADERSHIP AND DEDICATION TO CIRCULAR ECONOMY INITIATIVES
“At RecyclX, we’re not just building software; we’re shaping a future where waste is seen as an opportunity rather than a burden.” – Surbhi Jore.
Surbhi Jore is a visionary leader and trailblazer, standing at the forefront of driving sustainability in circular supply chains. As the Founder and CEO of ASM, she has transformed how industries approach waste management and the circular economy by leveraging technology to enhance transparency, traceability, and accountability.
Surbhi has a proven track leading innovation. She is recognised for her unwavering passion for environmental conservation, climate neutrality and social responsibility Her journey is truly inspirational, demonstrating a strong commitment to creating groundbreaking digital solutions that empower organisations, communities, and governments. These solutions help them adopt transparency, traceability, and accountability in their circular economy initiatives.
RECYCLX: PROMOTING SUSTAINABLE PRACTICES
RecyclX is an innovative SaaS platform developed by ASM Global LLP, dedicated to enhancing transparency, traceability, and accountability within the circular economy. Harnessing advanced digital solutions, RecyclX tracks the entire lifecycle of materials—from their origins to manufacturing and eventual recycling.
The platform ensures regulatory compliance, generates Digital Product Passports (DPPs), and enhances supply chain efficiency while fostering social inclusion. With operations in over 40 countries, a client base of 50+ global organizations, and a proven track record of monitoring over 700 million kilograms of sustainable materials, RecyclX leads the way in driving sustainable practices worldwide.
EARLY BEGINNINGS: THE FOUNDATIONS OF PROFESSIONAL GROWTH
RecyclX was born from the recognition of inefficiencies in traditional waste management systems—which are often marked by data fragmentation, lack of transparency, and resistance to circular practices. As a sustainability advocate, Surbhi envisioned a digital solution to address these issues and enhance the efficiency and accountability of circular economies.
After conducting extensive research and engaging with industry stakeholders to better understand their challenges, Surbhi Jore and Amrendra Kumar combined their expertise in technology and execution to create RecyclX—a platform designed to empower businesses to effectively achieve their sustainability goals.
THE REMARKABLE EVOLUTION IN THE CIRCULAR ECONOMY
The circular economy industry has experienced a remarkable transformation, driven by stricter regulations, increasing consumer demand for sustainable practices, and rapid technological advancements.
This evolution has played a crucial role in promoting the adoption of platforms like RecyclX, as businesses increasingly recognise the importance of efficient and transparent material management systems. Additionally, rising global awareness of sustainability has opened up opportunities for collaboration with governments, NGOs, and corporations, further establishing RecyclX as a key player in the circular economy.
OVERCOMING THE HURDLES ALONG THE WAY
While pursuing this revolutionary path, Surbhi Jore faced numerous challenges. Some of the primary issues included data fragmentation among stakeholders, the integration of informal waste collectors into formal supply chains, and navigating diverse regulatory frameworks across different regions. Addressing these complexities requires adaptive and collaborative leadership, Surbhi Jore focuses on fostering a culture of innovation and resilience within her team, allowing them to tackle these challenges creatively and effectively while staying aligned with their vision for sustainability.
RECYCLX’S DISTINCTIVE BUSINESS MODEL
RecyclX operates on a subscription-based SaaS model, offering flexible and customizable solutions tailored to the specific needs of the clients. The platform features a modular design that ensures scalability, enabling businesses of all sizes to integrate the tools seamlessly. A collaborative approach with clients helps address their unique challenges while driving continuous innovation. This model ensures consistent revenue streams and creates a strong feedback loop for refining its offerings in response to market trends.
THE KEY DIFFERENTIATORS
RecyclX distinguishes itself through its commitment to transparency, inclusivity, and technological innovation. The platform incorporates advanced tools such as blockchain for secure record-keeping and AI for real-time insights, setting it apart from traditional systems. Under the visionary leadership of Surbhi Jore, the company emphasises purpose- driven strategies, empowers its team, and maintains a customer-centric approach. This combination of innovative leadership and cutting-edge technology cements RecyclX’s position as a trailblazer in the industry.
RecyclX’s core value lies in providing comprehensive material traceability, efficient regulatory compliance management, and the integration of informal waste sectors into formal supply chains. Its user-friendly platform empowers businesses to demonstrate their sustainability commitments with confidence, which has helped build a loyal customer base across 40 countries. Clients trust RecyclX not only for its reliable technology but also for its commitment to creating positive environmental and social impact.
R&D: THE CORE OF RECYCLX’S GROWTH STRATEGY
Research and Development is at the heart of RecyclX’s growth strategy. Here, the focus is on integrating emerging technologies such as blockchain for immutable records, AI for predictive analytics, and IoT for real-time data tracking. One of its flagship innovations is the Digital Product Passport (DPP), which provides comprehensive lifecycle information for products, boosting transparency and consumer trust. These advancements have strengthened the platform and reinforced its leadership in the circular economy.
THE SIGNIFICANCE OF TECHNOLOGY IN SHAPING RECYCLX
Technology will remain the key driving of RecyclX’s evolution. The company plans to enhance its use of AI for advanced analytics, blockchain for data security, and IoT for enhanced material tracking. Additionally, machine learning will play a role in optimizing supply chains. These innovations will further strengthen the platform’s capabilities, ensuring the company remains at the forefront of sustainable technology solutions.
A DIVERSE JOURNEY OF IMPACTFUL ROLES
Surbhi’s professional journey showcases her versatility and dedication through a variety of roles. She holds a degree in Environmental Science and has been passionate about sustainability throughout her career.
Starting with environmental research, Surbhi later transitioned to the corporate sector, where she worked on projects focused on waste management and sustainability. These experiences provided her valuable insights into the industry’s challenges and opportunities, which ultimately inspired her to co-found RecyclX. Her background in technology and environmental advocacy has shaped her leadership style and innovative approach.
ACHIEVEMENTS AND MILESTONES ALONG THE WAY
Since its inception, RecyclX has expanded operations to 40 countries, served over 50 global clients, and tracked more than 700 million kilograms of sustainable materials under the hegemony of Surbhi Jore. The company’s contributions have been recognised by prestigious organizations like UNEP and WWF, highlighting its impact in promoting sustainability. Additionally, RecyclX has played a crucial role in shaping industry standards for transparency and accountability in the circular economy.
The visionary founder, Surbhi Jore has received numerous accolades for her remarkable contributions to the circular economy. She has been recognised by organisations including UN-CTCN, TIE Women Network, Sea of Solutions, Plastic Recycling Show, The Daily Tribune, and Manila Times and featured by global organizations like WWF, Waste & Recycling Magazine, and TIE Network.
Furthermore, she has been a keynote speaker at various global forums, sharing her insights on how digital solutions can drive impactful change. Her ability to translate complex environmental challenges into actionable solutions has made her a sought-after voice in the industry.
THE FUTURE OUTLOOK
Looking ahead, Surbhi Jore envisions RecyclX expanding into emerging markets, forming strategic partnerships, and integrating advanced technologies such as AI and IoT to enhance their platform’s capabilities. She also plans to diversify the customer base by targeting industries like fashion, agriculture, and battery materials. By 2025, her goal is to track 1 billion kilograms of sustainable materials across sectors, establishing RecyclX as the global benchmark for circular economy solutions.
