How Soura Chakraborty Turned a Maverick Dream into a Marketing Powerhouse
In times when marketing is not just about messaging but about creating experiences, few companies have cracked the code as well as Brand To People Integrated Solutions. Helmed by the visionary Soura Chakraborty, this Kolkata-based marketing solutions firm has become a cornerstone in brand communication across India. With a relentless pursuit of innovation, clientcentric values, and a people-first philosophy, Brand To People is more than just a service provider—it’s a movement.
Founded in 2012, Brand To People Integrated Solutions (BTP) has established itself as a premier player in the marketing and communications industry. It operates at the dynamic intersection of brand strategy, activation, and execution.
From large-scale events to immersive brand experiences, retail branding to out-of-home (OOH) campaigns, and digital innovations to televised content, BTP is a 360-degree partner in brand elevation. Today, with over 53 employees and a presence in key metros including Mumbai, Delhi, and Hyderabad, Brand To People is serving more than 65 marquee clients like ITC, Amazon, ACC Cements, UltraTech Cement, Nuvoco Vistas Corp, Cipla, Torrent, Zee TV, IDFC First Bank, Eveready, Carat Lane and HDFC Bank. But this journey of trust, creativity, and transformation didn’t happen overnight.
From Economist to Entrepreneur: A Journey Fuelled by Passion
The story of Brand To People is inseparable from the story of its founder. A Master’s in Economics from Jadavpur University, Soura Chakraborty, began his professional life at Wipro and later moved to Madison, a renowned national agency. Despite his success in the corporate world, Soura always harboured a maverick spirit.
“I’ve always followed my passion,” he says. “Even as a child, I didn’t quite fit into predefined roles.”
In 2012, after over a decade in the industry, Soura took a courageous leap of faith. Leaving behind the security of a salaried job, he ventured into the uncertain waters of entrepreneurship—a decision made more daunting by his non-business family background. “I knew it would be hard, especially financially, but I was prepared to give it everything I had,” he reflects. With his wife’s unwavering support, Brand To People was born—a company founded on conviction, creativity, and connection.
Building the Dream Team: Crafting Culture, Not Just Roles:
At the core of BTP’s success lies a formidable team. But Soura didn’t just hire people—he curated a family. “Building an effective team is the most important job of a founder,” he explains. “It’s not just about skills—it’s about energy, passion, and alignment with the company’s vision.” The management team, handpicked by Soura, reflects his belief in diversity and excellence. With pan-India recruitment, BTP has attracted some of the brightest minds from across the country.
Leading this powerhouse is COO Aveek Bhattacharya, an engineer from Jadavpur University and a business graduate from a premier B-school. A veteran in organisation building, mergers and acquisitions, Aveek is supported by a robust leadership squad: Sayantan Chakraborty and Nirjhar Sharma (Brand Solutions), Nabakumar Chatterjee (Head-Events & Activation) and Samit Dasgupta (Production & Operations), and Chandrajoy Banerjee and Chinmoy Bose (OOH). Together, they represent over a century of cumulative experience.
Leadership with a Human Touch: Lessons from the Helm:
Over his years at the top, Soura has distilled a unique leadership style—empathetic, transparent, and grounded. “Leadership is about people,” he asserts. Some of the key lessons that shape his approach include:
- Patience and empathy: Creating a space where employees are felt, heard and valued.
- Appreciation and support: Giving credit where it’s due and backing the team during crises.
- Transparency and fairness: Eliminating politics and nurturing trust.
- Client-centric humility: “You are only as good as your last service,” he reminds.
Soura also emphasises balance. “Winning and losing are part of the same coin. Stay grounded, take chances, stay hungry, and stay foolish.”
Innovation in Action: The Brand To People Approach:
What truly sets Brand To People apart is its unwavering commitment to innovation.
“Ideas are a rare commodity,” Soura says. “But our team has consistently delivered ideas that are both innovative and relatable.”
Whether it’s creating immersive brand activations or executing complex televised campaigns, BTP’s focus remains unwavering—delivering highimpact solutions at optimal costs. Their services are showcased through social media case studies, offering clients a transparent view of their quality, strategic depth, and execution excellence.
This commitment to innovation is embedded in BTP’s DNA. “Our competitive advantage cannot be copied,” Soura states. “It’s not just what we do—it’s how we think, how we execute, and how we manage relationships.”
Quality as a Cornerstone: The SOP Way
For BTP, quality is not a one-time achievement but a continuous process. The company follows the Deming Cycle—Plan, Do, Check, Act—and adheres to SOP-driven delivery models. “It helps minimise errors and ensures seamless execution,” Soura explains. With these processes in place, BTP not only meets but consistently exceeds client expectations.
Embracing Technology and Learning:
In a rapidly evolving landscape, staying updated is non-negotiable. At BTP, internal knowledge transfer platforms ensure that technological advancements are not just learned but shared. “Our hunger for knowledge is insatiable,” says Soura. “We encourage R&D at all levels. It helps simplify processes, drive innovation, and keep us ahead.”
Clients Who Trust, Brands That Thrive
Over the years, Brand To People has built a client list that reads like a who’s who of Indian industry. From FMCG giants like ITC and Dabur to pharmaceutical leaders like Cipla, Torrent, and Lupin, to banking titans like HDFC and IDFC First Bank, BTP’s influence spans sectors. The reason behind this enduring trust? According to Soura, it’s simple: “We solve problems. We listen. We innovate. And we deliver.” In today’s budget-conscious environment, BTP’s ability to optimise execution costs without compromising quality is a key differentiator.
Culture of Empowerment: Where People Come First:
Despite operating in a high-pressure industry, BTP fosters a culture of empowerment and joy. Employees are encouraged to take ownership, explore new ideas, and maintain a healthy work-life balance.
“We believe in partying hard, too,” Soura laughs. “Offsite trips, family days, and office parties keep the spirit alive.” This people-first philosophy doesn’t just boost morale—it fuels creativity. “Happy employees create happy clients,” Soura adds.
Recognitions That Matter:
While the company has received numerous client testimonials and citations, Soura believes their biggest accolade is client delight. “Our motto is to delight clients every single day. That’s our real award.”
The Road Ahead: Growth, Expansion, and Impact
Looking ahead, Brand To People is preparing for a new chapter of growth. With offices now in Mumbai, Delhi, and Hyderabad, the company is targeting a pan-India presence. International expansion—particularly in the Middle East—is also on the radar.
“While we’ve grown organically till now, acquisitions are on the table,” says COO Aveek Bhattacharya. “We’re exploring strategic partnerships to scale faster and smarter.”
BTP is not just aiming for revenue growth—it’s pursuing long-term value creation. “It’s about creating impact, not just income,” Soura explains. Words of Wisdom: For the Next Generation of Entrepreneurs: To aspiring entrepreneurs, Soura has a message that reflects his own journey:
“Follow your gut, but make decisions based on data. It’s all about gut, data, and gut again. Stay focused on core fundamentals—everything else will fall in place.”
It’s a mantra that has carried Brand To People from a bold dream to a brand-building juggernaut—and one that continues to inspire a new generation of business leaders.
In Conclusion:
Brand To People Integrated Solutions stands as a beacon for what modern marketing can be—a blend of strategy and soul, innovation, and integrity. With Soura Chakraborty’s vision at the helm and a team that embodies passion and purpose, BTP is not just helping brands speak—it’s helping them connect, engage, and thrive. In a crowded marketplace, they are not just making noise—they are making meaning. In doing so, they are redefining the very essence of brand-to-people relationships.
Add Business Connect magazine to your Google News feed
