Conor Australia Pvt. Ltd.
Robin Malik: Making innovative sanitary ware a common norm across the industry
Entrepreneur of the Year 2024
From aesthetic appeal to enhanced hygiene, modern sanitary ware has undergone a major upgrade in the last two decades. Now, the market is flooded with products that empower consumers by offering them choices that can be easily tailored to their needs and preferences.
This major global upgrade or we can say ‘revolution’ in the sanitary ware industry is specifically being led by innovative ventures like Conor Australia. And, we are truly appreciative of such organizations that are devoted to improving the quality of life for individuals and contributing to environmental conservation.
Conor Australia Pvt. Ltd. is this edition’s cover star owing to its founder’s inspiring entrepreneurial journey that grabbed our attention. Based on our discussion with the company’s founder and CEO, Robin Malik, we have explored the whole range of the business. As an experienced practitioner in the field, Robin took his business endeavors to new heights by launching market-changing sanitary ware products.
And now, his brainchild has global acclaim as one of the trusted names in the sanitary ware industry. Under Robin’s firm leadership, the venture has been creating several milestones and expanding its reach every year. Let’s explore his overall journey and business model that he shared in an exclusive interview with our team:
The business portfolio
Conor Australia is a trailblazing player in the sanitary ware industry. It is redefining the very essence of washroom experiences with its innovative products/solutions. Its journey began in 2022 with a long-term vision to transform bathrooms into havens of hygiene, comfort, and sustainability.
And, within a short period, Conor Australia stands has emerged as the epitome of innovation and excellence. Robin Malik explained that their success lies in their diverse range of sanitary ware products. The formation of these products is the venture’s testament to its ceaseless commitment to altering its customers’ bathroom experience that fit their budget as well.
Conor’s bidets, which are among the company’s signature products, are well-received for their alluring appearance and innovative functionality as they provide a clean and refreshing substitute for toilet paper. The most considerable features of these bidets are the adjustable water pressure and temperature, self-cleaning nozzles, and airpowered drying. The majority of the customers have attested that the bidets offer a best-in-class and revitalizing experience.
Furthermore, Conor’s smart toilet seats are renowned for their exclusive capabilities, which include air drying, warm water cleaning, and heated seats, which elevate users’ bathroom experiences to new heights. In essence, this groundbreaking product allows people to create a spalike atmosphere in the comfort of their own homes.
From stylish toilet roll holders to elegant towel rails and sleek soap dispensers, these accessories perfectly complement Conor’s sanitary ware products. The whole product line creates a harmonious and functional bathroom space for individuals.
Meet the man at the helm
Robin Malik is the founder and CEO of the company. He is a well-known motivational speaker, entrepreneur, investor, and mentor, born and raised in New Delhi. Owing to his visionary approach and business acumen, he became a popular figure among the youth in a very short span of time.
People look up to him as a beacon of entrepreneurial success that is measured by his perseverance, self-belief, and a keen understanding of the customer mind. We avidly believe that Robin’s journey is unique as it transcends him from the world of entrepreneurship to the stage as a motivational speaker as stage speaking is his passion.
Despite achieving resounding business acclaim, Robin always felt a calling to pursue a path that allowed him to inspire and empower others. Hence, he became a motivational speaker who shared his insights on various pressing issues.
How did it all come together?
Conor Australia’s origin story begins with its founder having a vision for creating spectacular solutions for communities that deserve hygienic environments and reinventing bathrooms. In 2022, his dream was realized and turned into reality with the foundation of the company.
Robin had a wealth of expertise in the sanitation industry and a thorough grasp of washroom development. He saw a big potential in Australia’s rapidly expanding sanitation market and wanted to seize the opportunity by diving into the entrepreneurial waters. Later on, he assembled a committed group of like-minded experts as his team.
From the beginning, he was driven to create a business that would not only excel in product delivery but also redefine norms of quality and creativity in this challenging landscape. Despite the growing popularity of distant work, Conor Australia has embraced virtual team-building exercises that enable teams to bond virtually via cooperative tasks that promote cooperation and communication.
The USPs
We questioned Robin to reveal the factors that led his venture to create a distinct identity in the market. To this, he responded that every product stands true to its commitment to innovation, quality, and sustainability. “Conor is revolutionizing bathrooms and making a positive impact on a more sustainable future by integrating eco-friendly materials and technology.
Our efforts consistently push us off the limits to leverage technology to create innovative products that are the sheer embodiment of sustainability, comfort, and hygiene,” conveyed the CEO, “Our competitive advantages include WaterMark certification, five-star reviews on Trustpilot, premium high-quality duroplast material, full compliance with Australian standards, availability on all major marketplaces, a high customer database, more than 80% return customers, and a wide range of products. These factors make our offerings stand out in the market and difficult to replicate.”
In addition to that, each product is meticulously made using best-in-class materials that are rigorously inspected to guarantee outstanding performance and longevity. Their teams also incorporate environmentally friendly methods and technology into the overall product development process as part of their strong focus on environmental responsibility.
Moreover, Conor’s core business values revolve around providing matchless customer service, support, and a 30-day money-back guarantee as a post-service benefit. No compromise on the quality of the products is their foremost priority while delivering the services to the customers.
About the team
Conor Australia has a diverse and trained team of corporate professional who have vast experience in their niches. In the team, a few names stand out for their extraordinary service to the company, Jashawant Parashar is one such name. He supervises the IT segment of the organization. He is a professional web developer who has over 10 years of experience in designing and developing userfriendly websites and applications, specializing in creating responsive and scalable web solutions.
Another star team member is Vipasha Thakur who is a versatile professional with a robust background in Human Resources and Public Relations. She brings over 5 years of experience in managing talent acquisition, employee relations, and strategic communication campaigns.
In sync with the tech advances
Conor Australia makes large efforts in the research & development process, which allows them to stay up to date with the most recent technological breakthroughs in the market. In order to enhance language creation, comprehension, and reasoning, this involves investigating novel algorithms, structures, and methods.
The organization works closely on a worldwide scale with top research centers, academic institutions, and industrial partners. According to Robin Malik, these partnerships enable them to contribute to the scientific community, remain up to date on developing technologies, and share information. They have assembled specialized teams to handle these tasks appropriately to achieve this.
No compromise on quality policy
Quality assurance is a cornerstone of Conor Australia’s operations. The company has created Conor Bidet seats with immaculate precision and clarity, aligning with the Australian Watermark certification standards to guarantee top-tier integrity and performance. Fully compliant with Australian standards, Conor ensures that its products reach customers safely and in factory-sealed condition, backed by a 30-day money-back guarantee.
Client collaborations
Conor Australia serves a diverse range of clients, including residential consumers, interior designers, architects, wholesalers, and distributors. Residential consumers, such as homeowners and apartment dwellers, often purchase sanitary ware products for personal use from their stores.
Several well-known interior designers and architects are in a partnership model with Conor to pitch their products that align with their design visions and functional requirements. Many wholesalers and distributors supply Conor’s products to retailers, contractors, and other end users.
The CSRs activities
Robin proceeded to explain that ensuring to implementation of environmental responsibility is integral to their mission. To be in line with this mission, they have partnered with the non-profit organization ‘One Tree Planted’ to plant a tree for every bidet sold on its website.
This initiative was done in the fight against deforestation, to promote carbon absorption, and to support biodiversity. Conor’s commitment to conserving the environment ensures a positive impact on the planet and contributes to a healthier and more sustainable world.
Achievements and future outlook
Conor Australia has come a long way to become one of the most promising players in the sanitary ware space. Its achievements and accolades include the prestigious Elegant Product Award for its innovative bidet sprays and smart toilet seats, as well as the Good Design Team of the Year award in 2023.
Team Conor is extremely proud of these recognitions and showcases their commitment to setting new standards in bathrooms and bringing innovative products to market. Looking to the future, Conor Australia is excited to expand its brand to India with the name “Conor Bharat.”
The company is conducting market research to identify regional demand, consumer preferences, and the competitive landscape in India. By customizing product designs, sizes, and functionalities to cater to Indian consumer preferences, Conor Bharat aims to enhance efficiency, reliability, and user experience in the Indian market.
The parting words by the founder
For aspiring entrepreneurs and readers of this magazine, Robin Malik shares words of wisdom: “Never give up. Entrepreneurship is a journey filled with ups and downs. Stay resilient in the face of challenges and setbacks. Each obstacle is an opportunity to learn and grow stronger.
Build your business around solving real problems and creating value for your customers. Innovation is key. Stay curious and keep learning. Surround yourself with mentors, advisors, and a supportive network of peers. Understand your customers deeply and exceed their expectations. Happy customers are the foundation of a thriving business.”
