Where Strategic Marketing Meets Dynamic Leadership
THE DEV INDUSTRIES
Deepak Dev Singh, the dynamic MD and Founder of Dev Industries, brings around a decade of expertise in the branding and marketing industries. Driven by his unwavering determination and innovative approach, coupled with hands-on involvement in growing an advertising and branding brand, Deepak has consistently showcased his prowess in areas such as retail branding, brand development, events, and exhibitions.
Hailing from the picturesque Almora district in Uttarakhand, Deepak is a proud alumnus of Delhi University. He is blessed with a closeknit family of five, who bring immense joy to his life. He has a wonderful daughter, Shanvi, who is the apple of his eye and her presence has brought happiness to the family. Deepak Dev Singh loves spending quality time with his family, exploring new places, and creating lasting memories together.
Dev Industries: Pioneering Branding Solutions
Since its inception in 2014, Dev Industries has been at the forefront of the branding revolution, offering a comprehensive spectrum of In-Shop branding, signage industry and retail branding activation as well as events & exhibitions in national roll-out programs.
“We believe that brand building is a holistic exercise that encompasses every aspect of the assignment ¬ – from understanding the client brief and studying the market to devising the strategy and creating it to finally implementing it at the ground level, “ Deepak Dev Singh elaborates.
The company’s business spans modern trade, general trade, product and brand launches, retail branding activation, and all other event and exhibition activities. Dev Industries boasts cutting-edge expertise and technology to empower the company to craft innovative and tailored solutions that help clients stand out amongst the rest. By partnering with the company, organisations can leverage the top-notch services to elevate their brand presence and stay ahead of the competition.
Over the years, Dev Industries has experienced significant growth and fluctuation in its team size and turnover. Between 2014 and 2016, the company operated with a team of 25 members, generating a turnover of ₹15 to ₹20 lakh. In subsequent years, 2016-17 and 2020, the team size was reduced to 20 members, resulting in a turnover of ₹25-₹30 lakh. In contrast, the years 2021, 2022, and 2025 saw a substantial expansion, with team size growing to 40 plus members and a major increase in turnover, ranging from ₹1.5 to ₹2.10 CR
Deepak’s Rise to Success: An Entrepreneur’s Tale
Deepak embarked on his entrepreneurial journey with limited knowledge and experience in advertising and marketing. However, his vision and determination drove the company forward. Dev Industries began its operations in South Extension Part 1 on August 1, 2014, with a team of over 15 to 20 individuals focused on execution, marketing, and sales. The initial clients included regular retailers, small shops, and various small outlets.
Initially, Deepak and his team visited various shops, where they explained their business to different retailers and small store owners, highlighting the importance of a marketing strategy in building a successful venture. They faced numerous obstacles, including negative feedback from retailers and a lack of substantial income. However, they persevered and learnt lessons in the advertising business. The team worked hard and satisfied numerous retailers across various sectors, and by 2016, Dev Industries had gained great recognition in South Ex.
Overcoming Major Obstacles: Demonetization and COVID-19
The government’s demonetization act of November 8, 2016, severely impacted Dev Industries. Projects halted, payments stalled, and contracts were cancelled. “Everything grounds to a halt. Salaries, operations, office space rental, everything became hard to handle,” Deepak recalls. The company had to release some team members, downsizing to a core team of 10.” To adapt, Dev Industries pivoted in 2017 by working with bigger agencies and taking on corporate branding work, introducing new revenue streams. Just as the business began to stabilise, the COVID-19 pandemic hit in 2020, causing another setback. Projects were cancelled, and lockdown restrictions made on-ground work impossible. The company faced a choice: pause or pivot.
Remarkable Achievements and Milestones
Dev Industries has made significant strides throughout its journey, marked by collaboration with one of the largest multinational companies to develop new printing and fabrication factories. The team has expanded to over 40 members, comprising 20 factory workers and 20 executives. Currently, the company is working on several projects, including MBO (Multi-Brand Outlet), EBO (Exclusive Brand Outlets), visual merchandising (VM), signage, SISB (Shop-InShop Branding), Brand Outlet interiors, Electrical Work, and CCTV installations. With a strong focus on client satisfaction, the company has proudly achieved a turnover of over 2 crores in just one year. Further, its goal is to reach out to and reconnect with its largest projects.
Under Deepak’s visionary guidance, Dev Industries has grown remarkably, with a presence across the country. This successful journey has transformed Deepak Dev Singh into a new person. Although he has gone through his fair share of challenges, he now understands that running a business is demanding. His and his team’s commitment to timely services and client satisfaction has been key to their success.
Comprehensive Solutions for Every Brand
Dev Industries is recognised for its versatility and indepth industry understanding, creating effective branding solutions for a broad array of customers. Its service menu encompasses:
• Exclusive Brand Outlets (EBOs): Tailored end-to-end branding and interior configurations.
• Multi-Brand Outlets (MBOs): Signage, retail branding, and promotion displays.
• Shop-in-Shop Branding (SISB): Design, layout, and fixation for in-store sections.
• Visual Merchandising (VM): Creating compelling product presentations and brand narratives.
• LED, ACP, Acrylic & Glow Signages: Visible branding with a contemporary look.
• Façade Branding & Illumination: Converting store facades into brand statements.
• Retail Branding Activation: Events, launches, and POS materials driving traffic.
• Soft & Hard POP (Point of Purchase): Custom stands, kiosks, danglers, posters, and beyond.
• Complete Interior Design & Execution
• In-house Printing & Fabrication
• Standee, Danglers, Door Glazing, POS Wobblers, store Kiosk, Poster, etc.
• Customised Display Stand and Soft & Hard POP
Now, Dev Industries operated with a staff of more than 40, with experienced technicians, designers, project managers, and marketing executives. They have now made their presence reach across several states in India, giving them the tag of a preferred collaborator for companies seeking consistency in branding geographically.
A Future Fueled by Innovation
As Dev Industries ventures into the future, innovation, technology integration, and strategic growth are in focus. Deepak intends to venture into new business models, digital branding solutions, and experiential marketing solutions tailored to the changing demands of contemporary consumers.
“This isn’t a business to me, it’s my purpose. I want to create something that will outlast me. The aspiration is not only to be successful, but to be a name people think of when they think about trust, creativity, and influence,” he continues. In an industry that often gets reduced to printing and installations, Dev Industries elevates the conversation, treating branding as a holistic journey. From startups to global corporations,
Their work tells compelling stories, drives foot traffic, and creates unforgettable brand moments. As for Dev Industries, it’s not just about being seen, it’s about being remembered.
