[Mumbai, 3rd March] – Raw and Rustic, a brand celebrated for its menswear heritage announces Azure, its first women’s wear collection.
Designed for the modern woman, Azure embodies minimalism with a bold yet understated charm, bringing together raw textures, timeless silhouettes, and versatile styling. Drawing inspiration from nature’s serenity, Azure is a reflection of the soft hues of the earth and sky, featuring a palette of soothing beiges and tranquil blues.
True to Raw and Rustic’s commitment to sustainable luxury, Azure is made from the finest natural fabrics, including breathable cotton, structured yet soft denim, and airy linen, ensuring that each garment is as comfortable as it is stylish. The collection’s premium tencel and twill fabrics further enhance its fluid drape and refined aesthetic, embodying the beauty of simplicity while embracing timeless sophistication.
“With Azure, we wanted to create a collection that mirrors the effortless grace of nature—light, free-flowing, and inherently beautiful,” said Niti Bothra, Founder of Raw and Rustic. “Every piece is designed for the modern woman who values comfort, quality, and understated luxury while making a statement through her style.”
Alongside the launch of Azure, Raw and Rustic continues to stay true to its roots with its signature menswear collection. Built on the philosophy that luxury lies in simplicity, the brand has been redefining contemporary men’s fashion with pure, minimal, and timeless pieces.
Raw and Rustic invites fashion enthusiasts, industry insiders, and trendsetters to discover Azure—a collection that captures the spirit of nature while embracing contemporary sophistication.
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