Food and beverage packaging trends in 2019
Take in this quote by inventor and visionary Anthony Bourdain: “Food is everything we are. It is an extension of nationalist feeling, ethnic feeling, your personal history, your province, your region, your tribe, your grandma. It is inseparable from those from the get-go.”
The food and beverage industry is one of its kind and packaging designs in that business were never been simple. Currently, the innovations hit the grounds and technological achievements along with customers’ demand for sustainability, which has only added to the hardship of development in packaging. Hereby, the companies that are in this field have to meet buyers who need to be the best food and beverage-packaging providers.
The better ideas and designing flourished as the food items vary and packaging/ manufacturing is becoming highly advanced. Making this simpler for food and beverage brands to avail of packaging options that work for them while maintaining consumer loyalty is a challenging advantage. Nevertheless, companies took a trigger to run for Latest food and beverage packaging trends.
Many years ago, people know that there is a need to be a change in industrial and this change is flexible packaging solutions, which are changing constantly for food and beverage producers. Hence, companies should set out to transform traditional packaging as well as customized packaging. For food and beverage trends in 2019, one needs to be best in design and distribution.
This article highlights and addresses the concerns of the entire supply chain manufacturers of Food & Beverages industry, distributors, sales and marketing of food items, and all stages of packaging production. There are several points to notice for being pro in food and beverage packaging trends:-
- Food safety and security
- The extended shelf life of the packed products
- Ease of use and handling of food items
- Dispensability
- Reseal ability
- Durability
- Mobility and transport convenience for the consumer
Eco-friendly
After years of talking about it, companies are using eco-friendly packaging and many of the companies really follow this trend. Their customers liked this concept, which has zero-waste age and edible packaging is on its way. One can simply imagine biting into an empty carton of a food product or swallowing a water bottle instead of recycling it.
It sounds fancy but the era of having your food wrappers eaten is becoming a reality. Many big food industry leaders are already offering edible wrappers for sandwiches, cookies, ice cream bars and other individually wrapped foods made from natural materials such as potato, rice paper, seaweed, wax-coated sugar, and tomatoes. Other eco-friendly advances to watch include soy-based inks, biodegradable plastics, and compostable materials. These all are top trends for food and beverage packaging.
Transparent and Clear Labelling
This probably comes as no surprise, every people wants transparency nowadays. They are more conscious about, what they eat. Moreover, indirectly looking for, who and what they support. Show the customers, what they need to know so that they can believe in your product. According to stats research, the number of consumers is willing to purchase a newly launched product just for its fine description of the product with clear product information. Moreover, to be clear here, they are willing to try a new product when the information about that product is clear. Think about how cross-brand loyalty will build once you get them to open that bag of deliciousness or that refreshing beverage.
Personalization
Personalization is a new pro in the market for packaging and it has been a pervasive marketing approach for some time. Because of the technology boost, the trend of personalized interactions in food and beverage packaging increased. Nowadays consumers may have come to expect it as a necessary trend for packaging. It is discovered that, according to Deloitte Consumer Review, over 50% of Millennials desire for personalized products in the market for loved ones. Hereby, it is the most important food and beverage trend of 2019. If you are a smaller producer of food and beverage products and need less-costly options than massive production runs, then opt for this trend for more sales. It is because the consumers are the editor of their product and they liked it if they get personalization. Therefore, do provide options that are customer favourites and in terms of personalization’s via custom bags, boxes, photographs, their own logo, and stickers.
