How To Start A Successful YouTube Channel
By Sanjay Maurya
YouTube was launched in 2005 and founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim. There are more than 50 million active YouTube users and 31 million YouTube channels. YouTube is the best arena for traffic and brand awareness.
Following tips will help you to build a successful YouTube channel.
How to start a successful YouTube channel
Youtube Channel Name
Once you’ve created your account and navigated to YouTube, you’ll be asked to name your channel. We recommend that you use your company name as it is best recognizable. YouTube is a search engine (and owned by the world’s largest search engine, Google). Think carefully about how people would look to find out what your business offers.
Channel Icon
The Channel icon is your YouTube profile. This image is automatically retrieved from your Google account. To make your youtube channel recognizable, it is advisable to upload your company logo as a channel symbol. For the logo, use a high-quality image that professionally represents your company.
Research your audience
When you get feedback on your content, you collect information about your viewers. Focus on actively learning about your audience’s needs, wants, and interests. Social media platforms make it easy to amplify your message, but they also provide opportunities for audiences to act on. It’s up to you to listen.
Create click-worthy thumbnails
Thumbnails offer a brief visible look into the content material of the video. They may be a make-it-or-break-it issue for a person to click on play. Set aim to get customers to prevent scrolling through seeing a picture they can’t ignore.
Do experiments
Publish your videos on YouTube when your audience is awake and active. You can experiment with different days and times to achieve the goal. One study found that Thursday and Friday afternoons were optimal, but this may be different for your audience. Promote your content on your social platforms with engaging and chatty content posts that link to the video itself.
Remember to be confident
If you don’t have a budget for a high-budget camera, you can also record videos from your smartphone. You can still make a really good video as long as it is useful to your audience. Remember to be confident and have fun. Great videos always have good energy. If you don’t enjoy making the video, your audience probably won’t enjoy watching it.
Editing software
Video editing is no longer limited to powerful desktop computers. These latest applications bring sophisticated editing suites to your smartphone. For video editing, you can use free applications and software like Powerdirector, Kinemaster, Adobe Premiere Rush, IMovie, etc.
Use Chroma Key in your Video
The chroma key technique is the process of removing a specific color from an image, which can be used to replace that part of the image. This color can be any solid color, usually blue or green. It can also be used to create a bright white background. for a professional corporate environment. Kinemaster is a great choice for Chroma Key.
Work on Audio editing
Built-in audio editing tools that make it easy for you to take complete control of your audio. The exclusive audio track allows you to separate, or even remove the audio noise from the video. You can use Izotope RX 7, audio recovery and repair software that can be used as a stand-alone editor.
Promote your Video
To get more views and subscribers to your youtube channel, you can pay to run an advertising campaign for your YouTube videos through Google Ads. There’s no minimum price for an ad, and you can change your ads, targeting, and budget at any time. Also, the creator can stop the campaign at any time.
