The recruitment industry has experienced significant transformation over the years. Initially dominated by manual processes, it has evolved into a technology- driven ecosystem. The recent adoption of automation in recruitment and AI has enhanced various functions, including resume screening, scheduling, and even conducting preliminary interviews.
Additionally, with the rise of remote work, virtual interviews have become standard, making platforms like InCruiter invaluable. Nowadays, recruitment decisions increasingly focus on analytics to enhance accuracy and reduce biases. Companies also prioritize creating a positive and engaging experience for candidates to attract top talent.
InCruiter revolutionizes global recruitment by providing seamless, AI-driven Video Interview Solutions that ensure every organization finds its perfect fit in today’s disruptive business environment. Acknowledged for simplifying and enhancing the interview process for organizations across various industries, InCruiter made a propitious beginning back in 2018 in Bangalore.
InCruiter caters to startups, small businesses, and large enterprises, enabling them to find the perfect candidates and empowering organisations to make better hiring decisions. Under the dynamic leadership of Anil Agarwal CEO & Co-Founder and CA Ritu Mathran, CFO and Co-Founder of InCruiter, and supported by a passionate team of over 3000+ professional interviewers, InCruiter has established itself as an industry pioneer.
Its mission is to empower businesses with reliable and innovative AI interview solutions that save time by 75%, cost by 80%, and guarantee a 100% positive candidate experience that improves hiring outcomes and contributes to building strong teams.
Service Portfolio: Handling the Intricacies of Recruitment
InCruiter is a cutting-edge HR tech company committed to revolutionizing the hiring process. It offers an AI-powered Video Interview Solution that simplifies and enhances recruitment for organizations. The company’s product offerings include:
• IncServe: Outsourced interviewing services to over 3000+ expert interview panels from 250+ technologies and engineering backgrounds.
• IncBot: A Conversational AI Video Interview Platform that speeds up hiring and enhances accuracy with technical, coding and soft skill assessments for technical and non-technical roles.
• IncVid: A Live Video Interview Platform with inbuilt pair programming, proctoring, Transcript & AI Summary, interview feedback system, etc. functionality for evaluating candidates in a real-time.
• IncFeed: An efficient interview scheduling and feedback management system that automates and tracks the scheduling and follow-up process with the panels and candidates. • IncExit: Automated Exit Interview Services that assist organizations in gathering actionable insights to enhance retention and organizational culture.
• IncSource: A pool of pre-vetted professionals available for immediate deployment on specialized projects.
Together, these offerings empower organizations to focus on strategic decision-making while effectively managing the intricacies of recruitment.
Formation and Establishment of InCruiter
InCruiter’s journey began with a simple yet impactful idea: to tackle inefficiencies in traditional recruitment. Initially, the company focused on interview outsourcing. As the business expanded, they recognized the need for a comprehensive suite of solutions to meet the evolving challenges in recruitment. Through perseverance, customer-centricity, and a commitment to innovation, InCruiter has evolved into a trusted partner for organizations worldwide. Its entrepreneurial journey is marked by adaptability, learning, and an unwavering pursuit of excellence.
Significance of R&D in InCruiter’s Growth
Research and Development (R&D) serves as the backbone of InCruiter’s growth and innovation. By prioritizing R&D, the team stays ahead of industry trends and ensures their solutions evolve to meet modern hiring demands. Last year, in 2024, InCruiter introduced its Conversational AI feature, which not only asks questions but also generates intelligent follow- up queries, simulating a human-like interview experience.
They also launched AI-powered coding assessments and a pair programming functionality, redefining technical hiring with unmatched precision and efficiency. R&D enables InCruiter to identify emerging technologies like AI and machine learning, continuously enhancing product relevance and user experience. Feedback-driven refinement and testing of new features help address specific customer challenges, reinforcing InCruiter’s commitment to innovation. Staying at the forefront of HR tech innovation, R&D ensures InCruiter maintains a competitive edge in the dynamic recruitment landscape.
Notable Marketing Strategies
InCruiter employs various marketing strategies aimed at building trust, showcasing expertise, and engaging with its target audience.
Some of its key strategies include:
• Content Marketing: Sharing valuable insights through blogs, whitepapers, and case studies.
• Social Media Engagement: Actively participating on platforms like LinkedIn, Twitter, and Instagram to enhance a strong brand presence.
• Webinars and Events: Hosting webinars and attending industry events to connect with potential clients and demonstrate the solutions.
• Partnerships: Collaborating with industry leaders and influencers to strengthen credibility.
• Customer Testimonials: Sharing success stories to highlight the impact of the services.
A Distinctive Leadership Approach
According to Anil Agarwal, “Leadership is about inspiring others to work towards a shared vision while fostering a culture of trust, collaboration, and growth.” At InCruiter, he strives to empower his teams to take ownership and innovate. He consistently leads by example, upholding the company’s values while prioritizing clear communication and transparency. Focused on both the personal and professional development of the team members, CA Ritu Mathran views leadership as the driving force behind the company’s success.
Nurturing an Innovative and Inclusive Work Culture
InCruiter’s work culture is built on the principles of inclusivity, innovation, and mutual respect. The company prioritizes transparency and open communication at all levels, ensuring alignment with its goals. Continuous learning is at the heart of the company’s work environment, where employees are encouraged to develop their skills through training programs and workshops. Additionally, cross-functional teamwork promotes innovation and problem-solving while celebrating achievements boosts morale, and motivates the team.
“Our culture is designed to nurture talent and create a positive environment where employees thrive”, emphasises CA Ritu Mathran.
Dignitary Recognitions and Achievements
InCruiter has successfully onboarded over 3000+ expert interviewers during its six-year journey. The company has launched innovative solutions like IncBot, IncVid & IncFeed which have transformed recruitment. InCruiter has also partnered with leading 500+ organizations in over 7+ countries across industries to streamline their hiring processes.
The company’s relentless focus on innovation and customer satisfaction has earned it stellar rankings on trusted platforms such as G2, Product Hunt, and Capterra. The visionary leaders and InCruiter have received several recognitions and awards for their contributions to HR tech. These achievements reflect their commitment to excellence and client satisfaction.
The Upcoming Plans for the Future
Since its inception, InCruiter has experienced significant growth. However, the team understands that these are only the initial years of their impact, and they aspire to create more as there is still a long way to go. Looking ahead, the company aims to expand its AI capabilities to deliver smarter, faster, and more efficient interview solutions.
Additionally, InCruiter plans to enter new markets to serve a broad clientele worldwide and establish a global footprint by catering to diverse industries and regions. Furthermore, the team is committed to setting benchmarks for innovation and excellence in recruitment technology. They strive to continue shaping the future of hiring with impactful solutions and leverage digital platforms for wider audience engagement.
Words of Wisdom
• Believe in your vision but remain flexible to adapt to changing circumstances.
• Invest in building a strong team that shares your passion and values.
• Focus on solving real problems for your customers.
• Embrace failures as learning opportunities and never stop innovating
• Maintain a strong focus on customer experience; happy customers are your best advocates.
“At InCruiter, we believe that innovation and collaboration are the keys to success in any industry. Whether you’re an aspiring entrepreneur or a seasoned professional, always strive to create meaningful solutions that add value to your customers. The journey may be challenging, but with persistence and a clear vision, success is achievable. Together, let’s shape the future of business and make a lasting impact”, concludes Anil Agarwal.
