By: Sneha Chaudhary
On November 3, at noon Micromax will introduce its new ‘In’ lineup of smartphones. The company shared a small video for the same continuing with its Cheeni Kum Motto, ‘IN’ series of smartphones, will add some “masala” to your life. Upcoming smartphones video does not share any information, but it gave the date and the message ‘Aao Karein Cheeni Kum’ ( Come let’s reduce sugar). Micromax shared a video on Twitter revealing the retail packaging of the ‘In’ series phones last week.
Co-founder and CEO of Micromax Rahul Sharma stated that the series will range between Rs. 7,000 and Rs. 25,000 and it has revealed through a short video that the new ‘In’ series of smartphones will be launched in India on November 3 at noon. Micromax is planning to host a virtual event for the launch and it is currently unclear where it will be live-streamed.
CEO of Micromax revealed that the company started work on ‘In’ series before the India-China rivalry. Models of these smartphones have been made in India, or rather put ‘Make in India’. The Micromax series ‘In’ phones will not have any bloatware and no advertisements. Further, he added during the interview “ they’re also not going to take data, or they don’t want to do it.
In the series, two phones will be launched and it will be powered by the G35 MediaTek Helio and G85 MediaTek Helio processors. It said that the G35 Helio Model have a dual rear camera setup while the G85 Helio model will come with a triple rear camera setup. Models of these smartphones may come backed by a 5,000mAh battery and its display features are 6.5inch HD plus, and it has storage capacity up to 3GB RAM and up to 32GB.