PETMOJO
A SUPER EMPATHETIC PET SERVICE BRAND, SETTING UNPARALLELED STANDARDS IN PET CARE & TRAINING!
A beautiful line from the ancient Indian book known as the Bhagavad Gita, “Consciousness is when we feel the suffering of every creature within our hearts,” provides a much deeper message for the times we are living in. Similar to this, Mr. Jiten Kakar, CEO of Petmojo, embarked on an empathetic and, most notably, humane journey to provide a safe, reliable, and enjoyable service to pets and convenience to parents.
Petmojo envisions being a prominent and reputable brand in the pet care sector, committed to placing pets’ needs and well-being at the forefront by offering relevant digital footprints and reliable services for animals.
PETMOJO’S SERVICE PORTFOLIO – THE BEST
Committed to enhancing the well-being of animals, Petmojo strives to establish a reputation for providing superior, dependable, and compassionate pet care services. To provide the best care for animals, they continually innovate and change their services. At present, the company provides the following four primary services:
• Dog Training: Positive reinforcement training is the main focus of professional dog training services. Qualified trainers offer private training sessions for the animal. The training programme is supported by academic research. Here, the training partners have experience working with all breeds of dogs, both young and old.
• Dog Walking/Exercise: Dog walking services are the neighbourhood’s most dependable dog walkers. The service offers regular session reporting as well as GPS tracking.
• Pet Grooming: The professional grooming service gives a makeover to pets. To meet the demands of the pets, all the products have been carefully chosen to be non-allergenic and animal-friendly.
• Pet Boarding: While the owners are away, the company will look after the family dog. While boarding with the team, they provide the pet with wholesome, hygienic meals, fresh water, and enough exercise. Customers also receive regular updates via the app.
THE BEGINNING AND THE JOURNEY SO FAR…
A serial entrepreneur and generational pet lover, Jiten Kaker founded Petmojo with Mr. Ishaan and Ms. Konika. They recognised a gap in the pet industry. There were several brands of pet food products available, but a comprehensive brand for pet care services was the need of the hour. That is the objective with which Petmojo was born.
“When we first started, we had a lot of difficulties, such as developing a loyal client base, establishing brand recognition, and surviving the fierce competition in the pet care sector. However, Petmojo was able to overcome these challenges and establish itself as a trustworthy and reputable player in the neighbourhood pet care industry by focusing on providing great service and forging long-lasting connections with customers”, said the visionary leader.
Their focus has always been on the core values of providing exceptional care, building strong relationships with clients, and fostering a positive work culture. Today, the company continues to thrive as a leading provider of pet care services, serving pet owners across Delhi-NCR.
R&D: THE CRUCIAL FACTOR BEHIND PETOMOJO’S VICTORIOUS JOURNEY
R&D (research and development) can play a significant role in the expansion and success of a business. R&D helps in the discovery of fresh, cutting-edge products and procedures that can give a business a competitive edge. Additionally, it contributes to their better understanding of customer needs. Additionally, R&D contributes to cost-cutting, streamlined operations, and the enhancement of current offerings. As a result, spending money on research and development may result in sustained growth.
KEY MARKETING TACTICS OF PETMOJO
There are various advertising and marketing strategies that the company uses to promote its offerings and create an inedible mark in the industry, such as:
• Search Engine Optimisation
• Social media marketing
• Content marketing
• Display advertising
• Flyers and brochures
JITEN KAKAR’S TAKE ON EFFECTIVE LEADERSHIP
Effective leaders, in my opinion, have the capacity to inspire and encourage people, to communicate clearly and effectively, to make difficult decisions when necessary, and to set an example for others. In the end, leadership entails developing a vision for the business, enabling others to strive towards it, and ensuring that they are developing with the business. It is a combination of effective management abilities, strategic thinking, and emotional intelligence. A company’s success and growth can be accelerated by effective leadership, which can also foster a supportive and fruitful workplace environment.
Petmojo’s Positive & Supportive Work Environment Petmojo fosters a productive and encouraging workplace environment that promotes growth, innovation, and teamwork. Here, the team is made up of devoted experts who share a love of animals and a dedication to giving their furry clients the finest care possible.
They support fostering an office culture that prioritises teamwork, open communication, and respect for one another. Employees are encouraged to promote ongoing learning and growth and to share their thoughts and viewpoints. They work to foster an environment of openness, trust, and diversity where everyone may flourish and contribute to their shared goal of delivering outstanding pet care services.
INDUSTRY EVOLUTIONS OVER THE YEARS
Pet ownership is increasing, especially in metropolitan areas, and this has resulted in tremendous growth for the pet care business in India. The pet care market is predicted to reach INR 74,000 crore in 2022. By 2032, it is anticipated that India’s pet care market will be worth INR 21,0000 crore. The CAGR for growth is 19.2% on average.
Awareness of a pet’s good health and wellbeing has become crucial for pet parents, especially since the pandemic. Pet care services were an unstructured industry when Mr Jiten and his team first entered it. The Petmojo team is aiming to develop a structured economy to meet the lifestyle requirements of pets and make it easier for pet owners and service providers like trainers and groomers to connect with each other.
SUCCESS AND RECOGNITION FOR PETMOJO
While still in the process of improving and growing each day, Petmojo successfully runs multiple services like dog training, pet boarding, dog grooming, and dog walking. The distinctive aggregator platform has already been providing 1000+ partners with respectable livelihoods and serving a community of more than 25,000 pet owners in India. It is the first of its kind to exhibit 10X growth in the first year of operations, closing at 2.5 Cr in FYE 2022–23 with just Delhi NCR active. They are soon to start operations in Mumbai and Bangalore as well.
MOVING TOWARDS A BRIGHT FUTURE
Unfolding its roadmap towards a bright future, Petmojo has developed a distinctive growth plan that includes a thorough regional expansion initiative that intends to activate multiple cities, starting with Mumbai and Bangalore. Moreover, they are planning to introduce veterinary services and leverage them by partnering with local vet clinics.
“For our pet boarding and creche business, we are aiming to launch a franchise concept. Our objective is to increase our community of pet owners to 100,000 members and add 10,000 new partners to our team of partners”, added Mr. Jiten Kakar.
PARTING WORDS BY JITEN KAKAR
Don’t be afraid to fail, but learn from your failures. Starting a business can be a risky venture, and not every idea will be successful. However, failures can also provide valuable learning experiences that can help you improve and grow as an entrepreneur. Failures should not be seen as setbacks but rather as chances to grow and change your strategy. Up until you discover what functions best for your firm, keep exploring, testing, and refining your ideas.
