There is no shortage of vegetables in India; rather, the issue here is not consuming the proper amount of vegetables. It may seem contradictory, but Sbzee, a start-up from Noida that provides customers living in noida gated societies with fresh fruits and vegetables, makes this their whole purpose.
Most Indian families would claim that they eat vegetables on a daily basis – and this is not untrue. However, just because someone consumes vegetables does not mean that he or she consumes the proper amount of vegetables. Only three or four types make up the weekly diet: potato, onion, tomato, and sometimes green.
The Hidden Nutrition Gap
Five servings of fruits and vegetables per day is the bare minimum prescribed by the World Health Organization for people around the world. Few in India meet this target. Consuming similar vegetables all the time, despite being good for health, cannot serve as a replacement for the variety that the body requires to function normally. Some types of minerals and vitamins never find their way into the body.
The Real Barrier Is Friction, Not Awareness
When asked if fresh produce plays an important role in their life, most urban Indians will answer yes without giving it a second thought. When questioned about consumption of these food products on a consistent basis, they may hesitate before answering. Fresh produce needs to be purchased from markets that involve time consuming processes. It can also prove quite tiring to cook vegetables after having worked the entire day. Consumption of low-quality produce is one of the major factors behind increased diabetes, heart problems, and obesity in India today.
Making the Healthy Choice the Easy Choice with Sbzee
This is the problem that Sbzee is trying to address. The Noida based start-up company brings fresh, seasonal and local fruits and vegetables right to your doorstep with next day early morning delivery so that upon waking up, the fresh produce for the day is already available at your doorstep. This requires neither a visit to mandis nor buying fruits and vegetables from stores which may not be fresh.
India does not face the problem of production. India faces the problem of accessibility, practice and convenience, and that can be solved only if one makes it easy for everyone to consume fresh fruits and vegetables.
