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“I know we’ve come a long way, We’re changing day to day, But tell me, where do the children play?” – Cat Stevens

Children and Play are inseparable words. Back in the early 21st century, outdoor games used to be the best part of life. Be it in India or offshore countries, playing outside used to be an integral part of life, as it helped in expressing ourselves freely. However, in the last few years, technology has highly influenced the lives of children. Technology has conceived disruptive instruments, which have glued children to them and separated from physical endeavors.

Moreover, many playgrounds and parks have been re-structured into business podiums, stealing the play spaces for children. As per the WHO guidelines, children below 18 years of age, must go through 1 hour of vigorous aerobic activity for proper physical, cognitive, emotional and creative development. Emphasizing on this matter, many entrepreneurs have used their resources to devise play spaces for children across India like KidZania, Funky Li’l Munchkins, Kingdom Of Dreams, and much more. Among these places of delight, Sim & Sam’s Party and Playtown stand as the largest and leading play town for Kids in Telangana, Hyderabad.


Sim & Sam’s Party and Playtown is a 100% gadget-free, innovative play space for children aged 0-12 years. It is an electronic-free Indoor playground, where children get to experience hours of vigorous play and physical activity, stimulating motor skills and encouraging, social, emotional, physical and cognitive development. The playground is structured, with modern innovations and the foremost safety standards to guarantee every child is having fun, in a safe environment.

Sim and Sam’s, also provide their venue for children’s Birthday Parties, Private Functions, Corporate Parties, School Day Trips, Play Dates & Outdoor Sports. Within a short span, the brand has become a preferable choice, surpassing many peers with their well designed Indoor Playground Equipment, Well Planned Weekend Events, Friendly Staff to deliver an outstanding service to every customer.


Sim and Sam’s was the brainchild of Mr. Gulshan Ahuja. Mr. Ahuja has garnered years of experience, in many areas of the industry. Being a grandfather now, he aimed to create a loving and caring society, especially for the kids. This thought laid down the foundation of Sim & Sam’s, which is taken forward by his son Mr. Sumit Ahuja (Managing Director). Sumit is an enthusiastic entrepreneur, with an innovative mindset and passion for media & entertainment. Sumit has inculcated 19 years of commercial and negotiation experience and shows his proficiency in strategic thinking, operational effectiveness, and delivering commercially successful solutions. In short, Sumit possesses the ability to turn a good idea into a sound business strategy. The name of the Company was conceptualized after his two daughters (Sim – Simar) and (Sam – Samaira).

Apart from Sumit, the venue is overseen by Neha Ahuja (General Manager) and Mr. Om Saini (Managing Director). Neha has incurred good exposure as a kindergarten teacher in Japan. Being a mother to two girls, She shows deep concerns towards the growing use of technology and gadgets in children’s lives and aims to empower them towards physical activities and outdoor games. Om is a seasoned entrepreneur, with more than 20 years’ experience in directing business in Australia & India. He specializes in corporate governance and quality standards and has a passion for community engagement.


Sim and Sam’s has journeyed through a lot of hurdles to create a strong stature. Their exponential growth is entitled to their hard work and dedication. From its inception (2017), the Company has successfully provided children and parents with space, where they can enjoy, play, dance and spend a 100% Gadget Free Quality family time. Within 3 years, they have put happiness in the face of more than 22,000 families in Hyderabad.

In-depth R&D is also a USP for building qualified experience for the Kids. Through constant research, they strive to incorporate evolving play equipment’s, produced around the world. Few examples are the Volcano Slide, Drop Slide, 4 Level Jungle Maze, Pedal Car Circuit and The Ninja Circuit. Each venue is designed with different themes, making them attractive and bringing smile every time a customer enters the premises.

Added to this, they have a café zone. Sumit gleefully asserts, “There is no scope for boredom at Sim & Sam’s”. While children are busy with play and activities, parents/guardians can spend some quality time at the café. Their café offers a wide variety of tasty & healthy favourites that can be consumed by everyone in the family.


The Company maintains a strict balance between client and employee satisfaction. With an understanding of employees’ prominence, the leadership panel ensures every employee is treated with respect and dignity. Their approach to empower employees’ spirit, has helped them retain a team of House Keepers, Store Managers, Reception Staff, birthday party vendors, floor supervisors, etc.


Sim and Sam’s has successfully brought happiness in the life of many odd families across the region. For their exceptional service, they have been winning the “Best Indoor Play Area” award, for the last 3 years.

With 4 Locations in Hyderabad at the moment, Sim and Sam’s is aiming to expand to 20 more locations & establish a PAN INDIA model across Tier 2 and Tier 3 cities, in the next 5 Years.


“Follow your passion, stay focused and make sure the customer stays happy, no matter what. The cost of 1 Unhappy customer is more than 1000 Happy ones…”, concludes Sumit.


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