Top 10 Must-Ask Questions Before You Submit a Guest Post
Guest posting is a great way to increase your online visibility, establish yourself as an expert in your industry, and drive traffic to your website. However, before you submit a guest post, it’s important to ask some key questions to ensure that your post is a good fit for the site you’re submitting to and that it meets your own goals and objectives. Here are the top 10 questions to ask before you submit a guest post:
01. Is the site a good fit for my target audience?
One of the most important questions to ask before submitting a guest post is whether the site you’re considering is a good fit for your target audience. You want to make sure that the site’s readers are interested in the topic you’re writing about and that they’re likely to engage with your content.
To answer this question, you should spend some time researching the site’s content and audience demographics. Look at the topics they cover, the tone of their writing, and the types of readers they attract. If your target audience aligns well with theirs, it’s likely that your guest post will be well-received.
02. What are the site’s guest post guidelines?
Every website that accepts guest posts will have its own set of guidelines that you must follow in order to have your post considered. These guidelines typically cover topics like post length, formatting, and style, as well as any specific topics or themes that the site is looking for. Before you submit a guest post, be sure to carefully review the site’s guidelines and follow them to the letter. Failing to do so could result in your post being rejected or not even considered in the first place.
03. Do you get credit for my writing, or do I?
Asking whether your site will receive credit for your guest post or if you will receive credit is an important question for guest writers to ask because it can impact your brand visibility and recognition.
If the site is willing to include an author bio with a link to your website or social media profiles, this can help establish your authority and drive traffic to your own website.
On the other hand, if the site takes credit for your writing without providing attribution or a byline, this can harm your reputation and make it more difficult to establish yourself as a credible writer in your industry. By asking this question, you can ensure that your guest post will help achieve your goals and benefit your personal brand.
04. What is my goal for submitting a guest post?
Before you submit a guest post, it’s important to clarify what your goals are for doing so. Do you want to boost your online visibility? Establish oneself as an authority in your field? Drive traffic to your website? Depending on your goals, you may want to tailor your guest post content and approach.
For example, if your goal is to drive traffic to your website, you may want to include a call-to-action in your guest post that encourages readers to visit your site or sign up for your email list. If your goal is to establish yourself as an expert, you may want to focus on providing valuable and informative content that showcases your expertise.
05. What are the site’s promotion and linking policies?
Finally, it’s important to understand the site’s promotion and linking policies before you submit your guest post. Some sites may allow you to include links back to your own site or social media accounts, while others may have restrictions or guidelines around this.
Similarly, some sites may actively promote their guest posts through their own social media channels or email newsletters, while others may leave this promotion up to the guest poster. Understanding these policies can help you determine whether the site is a good fit for your goals and how you can maximize the impact of your guest post.
06. What are the site’s traffic and engagement metrics?
Before submitting a guest post, it’s important to determine the site’s traffic and engagement metrics. A site with a large audience and high engagement rates will be more likely to drive traffic to your site and help you achieve your guest posting goals. To evaluate the site’s traffic and engagement, you can use tools like Google Analytics, SimilarWeb, and Alexa.
These tools will provide insights into the site’s traffic volume, engagement metrics like bounce rate and time on site, and demographic data. If the site has low traffic and engagement metrics, it may not be the best use of your time and effort to submit a guest post.
07. Who is the site’s audience, and what topics do they care about?
Knowing the site’s audience and what topics they care about is essential for crafting a guest post that will resonate with readers and generate engagement. Start by researching the site’s content and social media channels to get a sense of their brand voice and style. Analyze the comments and social media engagement to see what topics generate the most interest and engagement. Once you understand the site’s audience and interests, you can tailor your guest post pitch and content to align with these preferences and increase the likelihood of acceptance.
08. Is the post still mine after I submit it to you, or do I have to relinquish complete control?
If the site demands you to hand over complete control and ownership of your guest post, they may be able to change it, use it in other ways, or even sell it without your permission. You may protect your intellectual property rights as a writer and guarantee that your guest post is utilised in a way that corresponds with your goals and values by specifying the conditions of ownership and control. This question can assist you in making educated selections about which sites to submit your guest articles to and what terms to accept.
09. Would you ever delete my blog post without informing me?
If the site has the right to remove your post without notifying you, they may do so for any reason, including changes in their editorial policy or business circumstances. By clarifying this before submitting your guest post, you can ensure that you are comfortable with the terms and protect yourself against any surprises or unexpected changes. This question can help you establish a clear understanding of how your content will be used and ensure that your guest post remains a valuable asset to your portfolio.
10. What is the site’s guest post submission process?
Understanding the site’s guest post submission process is crucial for ensuring that your pitch and guest post are accepted. Look for information on the site’s guidelines for guest posting, including the preferred word count, format, and style. Some sites may require a specific format for pitches, while others may have a submission form or email address. Take the time to carefully follow the submission process, and be sure to customize your pitch and guest post to match the site’s preferences.
Bonus Question:
What is the site’s editorial calendar?
It is good to know beforehand whether the site has an editorial calendar or schedule. This will give you an idea of when your guest post is likely to be published, which can be helpful for planning your own content and promotional efforts. Additionally, knowing the site’s schedule can help you avoid submitting a guest post at a time when the site is already overloaded with content, which could decrease the likelihood that your post will be noticed and promoted.
In conclusion, before submitting a guest post, take the time to research the site’s traffic and engagement metrics, understand the site’s audience and preferences, and tailor your content and pitch accordingly. Knowing the site’s promotional link policy and guest post submission process will help you increase the likelihood of acceptance and maximize the impact of your guest post. By asking these ten questions before submitting your guest post, you’ll be well on your way to building your personal brand and achieving your guest posting goals.
FAQs
Q.1- How to submit a guest post?
To submit a guest post, research a site that accepts guest posts,
- review their submission guidelines,
- choose a topic that aligns with their audience and your expertise,
- write and edit your post,
- and submit it according to their instructions.
Make sure to follow the site’s guidelines and provide high-quality, original content that provides value to their readers.
Q.2- What makes a good guest post?
A good guest post is well-written, informative, offers a unique perspective or actionable insights, aligns with the site’s niche and style, follows their submission guidelines, includes supporting evidence, and has a clear author bio with a link to the writer’s platform.
Q.3- How guest posting help in SEO?
Guest posting can help in SEO by providing opportunities to build backlinks to your website, which can improve your website’s search engine rankings. By writing high-quality guest posts on relevant sites and including links to your website in your author bio or within the content, you can increase your website’s authority and visibility online. Additionally, guest posting can help establish you as an expert in your niche and drive traffic to your website from the site where your guest post is published.
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