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Zomato Rebrands as ‘Eternal,’ Introduces New Corporate Identity

By Anurag Tiwari

Zomato has officially announced its rebranding to Eternal, zomato name change marking a strategic shift in its corporate identity. zomato new name the company unveiled a new logo and stated that Eternal will serve as the parent brand overseeing its four major businesses:

Zomato Rebrands as ‘Eternal,’ Introduces New Corporate Identity

  • Zomato (food delivery)
  • Blinkit (quick-commerce)
  • District (live events)
  • Hyperpure (kitchen supplies)

According to CEO Deepinder Goyal, the name Eternal reflects the company’s vision of building a long-lasting business. eternal zomato The move comes as Blinkit’s rapid growth has become a significant driver of the company’s future. Investors, once skeptical about Zomato’s acquisition of Blinkit in 2022, now see quick-commerce as a key growth area​.

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