121 Advisor

Starting a New Chapter in the Financial & Insurance Sector with its Visionary Leader – The story of One Two One Advisor

In the satellite town of Kuala Lumpur, Petaling Jaya, a man is captaining the ship of a visionary technology solution and consulting services company to provide excellent FinTech & InsurTech solutions to the Banking, Insurance & Takaful sectors; that of One Two One Advisor.

A confluence of simplicity, expertise, and intelligence, he is none other than Kevin Steer. An alumnus of the Imperial College, where he completed his Master’s Program and holds a Bachelor’s Degree in Electrical from Cambridge University. After graduation in 1978, Kavin started his professional journey with the company Schlumberger (in Brunei, Australia, Indonesia, China) where he worked for 5 years. Then seeing how IT was evolving; in 1986, he did a Master’s in Computing focused on Artificial Intelligence and moved over to Malaysia in 1990, to implement solutions in Insurance & Banking where he was able to get business in China, India, Thailand & Indonesia.

Today, almost 33 years later, he sits at the helm of a company that is pioneering various revolutionary business solutions in digital technology, internet, and mobile platforms, social media channels as well as regulatory-compliant cloud solutions for multinational and domestic clients. As a CEO & ‘techie’, Kevin has always been looking for new disruptive solutions to continue evolving the business. He has developed database tables designs. What was interesting was that he worked for an Artificial Intelligence Company in 1986, and that piqued his interest in AI. As the CEO of One Two One Advisor, he always motivates the team to build new solutions. As a ‘Techie’ he designs data models for the teams and gets feedback from the teams.

A GLIMPSE OF 121 ADVISOR
121 Advisor, a top-notch FinTech & InsurTech services company, is emerging as a global leader in this space for its innovative and exclusive suite of services that are offered with peerless delivery and are equipped with exceptional capabilities in fetching maximum advantages for the clients.

Incorporated in the year 2010, the innovative firm has grown significantly to 20+ companies, where they implemented Agency Leader Corporations (ALCs) for N-Tier solutions, to compute for agents and pay the agents directly, they also monitor the performance tracking and suggest ways to enhance the overall performance.

Working on the mission to deliver cost-effective solutions that empower Financial, Insurance, and Takaful providers with robust, innovative technology solutions enabling the generation of quality leads, secure sales, and building customer loyalty in a professional and regulatory compliant manner, 121Advisor has implemented a healthy work culture with a growing team of 35 people.

EXCLUSIVE SERVICE PORTFOLIO
Since its inception, 121Advisor has quickly cemented its position as a partner of industry leaders across the global market. Now it provides advanced tech services to various brands, ranging from start-ups to giant companies. Below is the list of major services offered by the company:

Predictive Analytics with Machine Learning: The service helps businesses for predicting new products to buy, churns & lapsation, underwriting, etc.

Multi-lingual Chatbot for Financial, Insurance & Takaful (FITbot): The Multi-lingual Robo Advisor and a chatbot utilizes hybrid trees and natural language processing (NLP) to engage with customers to offer a more personalized customer experience and generate more referrals.

Web Portal Solution for Sales & Servicing (WebPoS): The Multilingual mobile responsive website and portal solution enables clients to experience a unified personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed.

REFERRAL MANAGEMENT & MARKETING AUTOMATION (REMMA)
ReMMA helps banks to effectively and efficiently auto-assign leads, track, and manage lead referrals and conversions based on user-defined workflows. Marketing automation results in personalized content delivery targeted campaigns and engagement.

SALES ACTIVITY MOBILE APP (SAMA)
The application allows agents to effectively plan and manage sales activity to ensure all leads and prospects are addressed. Managers can monitor real-time to render assistance where necessary

COMMUNITY & E-WORKSITE MARKETING & DISTRIBUTION (CEMD)
The community portal solution allows organizations to engage with members of their community to nurture trust and create advocates thereby improving customer retention. Recently launched u12know knowledge portal.

TAKAFUL & INSURANCE MOBILITY MADE SIMPLE (TIMMS)
A cross-platform mobile point of sales solution allowing agents to identify client financial needs via Customer Fact Find, recommend products, make presentations, generate quotes, and e-submit applications, in a regulatory compliant process. Solutions for IOS, Android & Windows.

Customer Service Portal: the Customer Self Service Portal is an on-demand access point enabling customers to view their insurance/takaful account, anywhere and anytime. This enables the policyholders to view their policies and certificate details via a simple internet connection. The portal provides a safe avenue for customers to update their personal information, pay premiums, switch funds, print documents, update beneficiary details, request policy changes, and engage in filing claims and processing, which traditionally would take weeks to be executed due to siloed lines of business.

The platform also supports automated workflows that are triggered by certain customer activities which are routed to relevant departments and customers are kept informed via emails or messaging. By providing a portal for your customers with the convenience of self-servicing, customers can enjoy the freedom of doing what’s convenient for them when they want anywhere.

ENTERPRISE PRODUCT CONFIGURATOR (EPC)
Reduce the time to market for insurance and takaful products. Built to rapidly set up product rates, illustrations, and validation engine as well as an automated testing module that allows quick product deployment.

MULTI-CHANNEL DISTRIBUTION MANAGEMENT SOLUTION (MCDMS):
For general agencies, IFAs, brokers, and ALCs (Agency Leader Corporations) simplify operations by consolidating their diverse requirements. With built-in performance management and compensation computation, our clients have seen improved sales with reduced administration costs.

THE VISION & MAIN DRIVING FORCE
121Advisor’s vision is to become a renowned Financial, Insurance, and Takaful technology enabler in the region. To make it happen, the company has introduced numerous unique initiatives. Recently, it has implemented a Referral Management System for banks. It has also implemented insurance and takaful sectors including Customer Service Portal, Online Sales, Mobile Point of Sales (for Windows, Android & IOS), Enterprise Product Configurator for Products.

121Advisor is fully Regulatory Compliant, and they test each year to assess the requirements and stay competitive. Now, the company is planning to expand to Singapore and Indonesia and Europe, and the USA in the long run.

INSIGHTS ON TECHNOLOGY & INNOVATION
In the last few years, 121Advisor has evolved and grown rapidly, and now, it is looking at disruptive solutions to implement more solutions.

The company has recently launched a new knowledge portal ( www.u12know.com ) to come up with unique lifestyle advice on Financial Planning and Health & Wellness. The leadership team at 121Advisor noticed that the Millennials do not understand their Financial needs and seem to get into debt.

The company has developed several health calculators and will be implementing a “Total Health Score” solution in the future. In the future, 121Advisor is planning to roll out the Financial Planning Goals (Loans, Retirement, Medical, Child Education, Critical Illness) based on a person’s Lifestyle (Single, Married, Young Children, Grown Children, Retired). These Financial Goals are mapped to the person’s lifestyle. This Knowledge Portal has grown to more than 4,000 users.