By Business Connect Magazine | May 12, 2025
Direct-to-consumer (D2C) snacking brand Farmley has secured a massive $40 million (INR 338.8 Cr) in its Series C funding round, led by global consumer investment firm L Catterton, with participation from existing investor DSG Consumer Partners. The Noida-based startup, founded in 2017 by IIT graduates Akash Sharma and Abhishek Agarwal, aims to transform India’s healthy snacking landscape with this fresh capital infusion.
Farmley Raises $40M in Series C to Revolutionize Healthy Snacking in India
Farmley, known for its unadulterated dry fruits, nuts, and innovative snacks like makhana pasta and date bites, reported a 55% revenue surge to Rs 370 crore in FY25. The funds will fuel expansion into untapped regional markets, enhance offline distribution, and drive product innovation using advanced food technology. “We’re reimagining snacking by blending nutrition with taste,” said co-founder Abhishek Agarwal, emphasizing plans to scale exports to markets like the US, Australia, and Singapore.
With a robust supply chain linked to over 5,000 farmers and five processing units across India, Farmley ensures premium quality. The brand, endorsed by cricket legend Rahul Dravid, is poised to capitalize on the $8.5 billion healthy snacking market, projected to grow 14% annually by 2031. L Catterton’s Anjana Sasidharan praised Farmley’s “better-for-you positioning” and sourcing capabilities as key growth drivers.
This funding, a leap from its $6.7 million pre-Series B in 2023, positions Farmley to dominate the D2C snacking space, competing with brands like Happilo and Nutraj. As consumer demand for wholesome snacks rises, Farmley’s mission to make healthy snacking accessible is gaining momentum.
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