iPhone 17 Pro launch: Top 8 features to expect ahead of Apple event

The iPhone 17 Pro and iPhone 17 Pro Max are expected to bring a host of exciting upgrades. Here are the top 8 features you should know before Apple’s big event.

Officially, the much anticipated Apple iPhone announcement event will happen tomorrow, September 9, at 10:30 PM IST. The business is anticipated to present the new iPhone 17 series devices at the presentation, showcasing their improved features and specs. We are interested in the iPhone 17 Pro models, even if the entire lineup is expected to be upgraded. We now got a sneak peek at the new iPhone 17 Pro models’ appearance thanks to a number of last-minute leaks that surfaced shortly before launch. Thus, these are the top 8 features of the iPhone 17 Pro that you may anticipate when it launches.

Apple iPhone 17 Launch : What to Expect

On September 9, Apple is set to launch its highly anticipated iPhone 17 series. There has been a lot of buzz around what the new phones will—and won’t—include, especially regarding the new design elements. While the official details will be revealed tonight, we can give you an idea of what to expect in terms of changes and upgrades in the iPhone lineup.

According to leaks and media reports, Apple is expected to launch four models in the iPhone 17 series. The most talked-about device is the iPhone Air, a thinner model that could replace the older Plus models. Slim phones are trending again, and Apple’s close competitor, Samsung, recently launched the Galaxy S25 Edge this year, so a slim iPhone fits the current market trend.

However, the real surprise may not be the iPhone Air itself, but Apple’s voice assistant, Siri. Rumors about updates to Siri have been circulating for over a year, as Apple has struggled to improve its AI capabilities. Last year, the company promised enhancements, but so far, results have been limited. Social media even jokingly called it the “AI Nokia.”

Now, Apple is reportedly collaborating with Google to improve Siri. According to Bloomberg, Google is developing a model specifically for Siri. If true, this would be a significant shift, as Apple usually keeps everything within its own ecosystem. Seeing two tech rivals—friends and occasional competitors—work together will certainly be interesting.

The iPhone 17 series will launch tonight at 10:30 PM IST, and the devices will run iOS 26. Apple skipped versions 19 through 25 to jump directly to iOS 26. This update introduces a “liquid glass” user interface, where icons and settings appear to float smoothly, creating a bouncy effect reminiscent of Windows 7.

Other notable updates in iOS 26 include:

• Redesigned calling app, which may take some time to get used to.

• Search bar moved to the bottom in settings.

• Apps now have toolbars at the bottom.

• Improved camera UI and a simplified photo app.

With iOS 26, all iPhones—from iPhone 11 to iPhone 16—will receive the software update, making them look and feel refreshed. As for the iPhone 17, whether it will set a new benchmark for the lineup or pose a threat to other models, we’ll know soon after tonight’s launch.

iPhone 17 Pro launch: Top 8 features to expect ahead of Apple event

iPhone 17 Pro & Pro Max FAQ

Q1. When will the iPhone 17 Pro be officially announced?

• The Apple iPhone 17 series, including the Pro models, is expected to be announced on September 9, 2025, at 10:30 PM IST during Apple’s official event.

Q2. What are the design changes in iPhone 17 Pro models?

• The iPhone 17 Pro and Pro Max are expected to feature a part-aluminium, part-glass rear panel, with Apple potentially removing titanium entirely for a sleeker look.

Q3. How has the camera design changed?

• The Pro models will have a redesigned camera island with a rounded rectangle camera bar and a triple camera setup. The iPhone 17 Pro Max may also be slightly thicker, measuring approximately 8.7mm.

Q4. Are there upgrades to the display?

• Yes, the iPhone 17 Pro models are likely to come with new anti-reflective glass, offering better scratch resistance compared to the current Ceramic Shield display.

Q5. What performance upgrades can we expect?

• The phones will be powered by the A19 Pro chip, built on an upgraded TSMC 3nm process, and are expected to include 12GB of RAM for smoother multitasking and improved overall performance.

Q6. Will there be a better cooling system?

• Yes, the Pro models are expected to include a vapour chamber cooling system to enhance thermal performance, making it easier to handle 3D gaming or ProRes video recording for extended periods without overheating.

Q7. What are the camera and video improvements?

• The telephoto camera is expected to be upgraded from 12MP to 48MP, offering up to 8x zoom, while the selfie camera may be upgraded to 24MP.

• The Pro models could support 8K video recording and a dual video feature that allows simultaneous recording from the rear and front cameras.

Q8. How is the battery life expected to improve?

• The iPhone 17 Pro Max is rumoured to feature a 5000mAh battery. Additionally, Apple may include software-based enhancements to further optimize battery life for longer usage.

Add Business Connect magazine to your Google News feed

Must Read:-

• Baaghi 4 Movie Review & LIVE Updates: Tiger Shroff’s Action, Sanjay Dutt’s Villain Role Win
• Conjuring 4 Outshines Baaghi 4 & Bengal Files, Targets ₹15 Crore Opening
• Madharaasi Box Office Day 1 Advance Booking: Sivakarthikeyan’s Latest Film Opens 46% Lower Than His Previous Release in Tamil
• Sivakarthikeyan: Profile of a Rising Star in Tamil Cinema
• Madharasi Movie Explained: Sivakarthikeyan & AR Murugadoss’ Power-Packed Collaboration
• Madharasi: Everything to Know About Sivakarthikeyan & AR Murugadoss’ Upcoming
• Madrasi Movie Review – What Works, What Doesn’t in Sivakarthikeyan’s New Film