JSW Motors to Launch Premium Hybrid SUV in India, Targets Luxury EV Segment
Billionaire Sajjan Jindal-led JSW Motors is set to make a splash in the Indian passenger vehicle market with a plug-in hybrid (PHEV) SUV, expected to launch in June 2026. Industry sources suggest the vehicle will be priced around ₹45 lakh, placing it in the premium segment and positioning it against global luxury players like BMW and Mercedes-Benz. Until now, PHEVs have largely been offered by international luxury carmakers in India.
The SUV will roll out from JSW Motors’ upcoming manufacturing facility in Chhatrapati Sambhaji Nagar (formerly Aurangabad), Maharashtra, the company confirmed.
JSW Motors CEO Ranjan Nayak said, “JSW Motors will debut in the passenger vehicle segment with a hybrid model later this year. Our Chhatrapati Sambhaji Nagar facility will be central to this endeavour.”
JSW has been in discussions with several international automotive companies for technology partnerships, with one deal reportedly in the final stages. The collaboration is expected to focus on clean energy vehicles, including electric, hybrid, and range-extended electric vehicles (REEVs).
Nayak added, “We are progressing as planned on our retail and distribution strategy, with the first dealership expected closer to the product launch. While it’s too early to share specifics on partnerships or product details, we will provide updates as our plans progress.”
The entry of JSW Motors marks a rare launch of a new automotive holding brand in India. The last such launches were Hero MotoCorp’s Vida electric scooters in 2022 and Ashok Leyland’s Switch electric buses in 2021.
JSW’s EV Push
The $24-billion JSW Group, with interests spanning steel, energy, infrastructure, ports, and paints, entered the automotive space in late 2023 by acquiring a stake in MG Motor India from its Chinese parent, SAIC Motor. Together with Everstone Capital, JSW holds a 51% stake in the company, which has been rebranded as JSW MG Motor India. The firm produces both electric (EV) and conventional passenger vehicles and is currently the second largest EV maker in India, behind Tata Motors.
In 2025, the MG Windsor became the highest-selling passenger electric vehicle in India. JSW MG Motor India’s EV sales surged 136% year-on-year in CY25 to 51,387 units, capturing 30% of India’s domestic EV market, according to the Federation of Automobile Dealers Association (FADA). The overall electric passenger vehicle market grew 77% in the same period, reaching 176,817 units.
The Road Ahead for EVs in India
Legacy automakers, including Tata Motors, Mahindra & Mahindra, Maruti Suzuki, and Hyundai, are gearing up to expand their EV offerings over the next 12–18 months. This ramp-up is expected to increase India’s EV penetration to around 10% within two years, up from 4% in 2025.
JSW Motors’ hybrid SUV launch is expected to further energize India’s premium EV segment, creating stiff competition for global luxury automakers while tapping into the growing demand for clean energy vehicles.
