PROPAGATING 80 YEARS OF AYURVEDIC LINEAGE ACROSS THE GLOBE
Ayurveda, also known as the ‘Science of Healing’, is the oldest and most effective process of restoration in healthcare. India is the home of Ayurvedic knowledge. The practice has been burgeoning for more than 5,000 years, stemming from Vedic culture. Its deep presence extends to the food we eat, the water we drink. In short, it can be called a way of life. Despite India’s Ayurvedic lineage, the country has been significantly influenced, by western culture and other forms of medicine.
But with the disruptions across geographies, people are becoming conscious and seeking solutions that bring peace to their life. Perceiving the need, several industries like FMCG, Pharma have turned to natural and organic ingredients and products.
The present presence of Ayurveda doesn’t share itself with other forms of medicine rather it’s growing as an independent trillion dollar Health & Wellness industry. Venkatesh Anilkumar, Managing Director of Aarshaveda, shares his thoughts,
“Ayurveda is the science that links the body, mind and spirit through a single string. By being a key ingredient in several consumables, it can shape a better way of life.”
A STRONG LINEAGE
Founded on the banks of the Periyar River in Kerala, Aarshaveda is envisioned to revive the heritage of Ayurveda by integrating it with modern healthcare practices. While Aarshaveda is a young startup-initiative, it carries more than 8 decades of Ayurvedic expertise. Venkatesh is the grandson of a renowned Ayurvedacharya Dr KGK Panicker, whose influential efforts largely popularized Ayurvedic treatment across Kerala. His zeal and zest to heal people through herbal treatment made him revered across the state.
In 1973, the helm was picked up by his son Dr Anil Kumar, after the demise of his father. With his passion, he fostered the establishment of a world class manufacturing facility in Kerala and multiple hospitals, clinics and resorts across India. However, with the aim of expansion the company tied-up with a venture capitalist and it was no longer a family-owned business.
Venkatesh soon after his education joined and served his father’s empire as an employee. Years went by, and be it fate or destiny, Venkatesh grew up to be an embodiment of passion and zeal that his lineage carried.
TURNING OVER A NEW LEAF
After 8 years of working with the company, Venkatesh realised that he had to revive his family’s legacy. Little did he know, his struggle was soon to become an indelible option. In 2014, his new-born son was diagnosed with severe rashes, and he wasn’t able to find a proper and natural treatment for the same. Venkatesh returned to his roots, he and his father began exploring Ayurvedic products in the hope of finding a cure.
His son’s skin was sensitive and required a particular oil made from Dashapushpam (ten medicinal flowers traditionally grown in ancestral homes in Kerala).While searching the market for the oil, he identified the gross ambiguity in information and dissatisfying quality due to the commercialization of Ayurveda.
Understanding the unavailability, Venkatesh decided to make the oil himself under his father’s guidance. His determination saw fortune! He synthesized a sublime prototype and tested it on his son. The astonishing results not only healed his son but, planted the idea of “Aarshaveda” in his mind as well.
The oil was inarguably wholesome. He shared his idea with his family and friends. With a strong emphasis, he finally left his job at the empire once owned by his father and decided to pursue his grandfather’s vision. Venkatesh aimed to establish a venture that sells self-synthesized authentic Ayurvedic products. He sourced original and organic ingredients instead of cheap alternatives. It took him more than 6 months but, he successfully began manufacturing the Dashapushpam oil for babies and mothers in small numbers and finally, in 2015, Aarshaveda Wellness Pvt Ltd was founded.
PROPAGATING THE GOODNESS OF NATURE
While Venkatesh had exceptional products that guaranteed better health and lifestyle, he wasn’t welcomed in the market with open arms. The market was sprawling with cheap and inferior quality products. And, it became a colossal challenge convincing customers about the efficacy of the products. He fought till the last throes, but the market didn’t respond like the way he expected it to. But Venkatesh is a man of focus and sheer will, and he wasn’t going to give up. He decided to launch his business through the e-commerce space and was welcomed by, the cloud border Amazon.
This became the cornerstone of his business. Today, Aarshaveda prides itself on its portfolio with 500+ classical medicines, 100+ proprietary Ayurvedic formulations and multiple organic products. Within 4 years from inception, Aarshaveda has scaled its revenue in Crores and is enjoying a spellbinding journey. Its products are certified by USDA and India Organics (APEDA), for they bring all the goodness of nature. Venkatesh wanted to make sure, his products are the epitome of Ayurvedic heritage.“Ayurvedic texts are the cornerstone of Ayurvedic medicine as it has been written down by great Rishis or sages for the benefits of all mankind”, explains Venkatesh.
The products are detailed with Ayurvedic texts, using traditional brass and copper vessels just as in ancient times. Furthermore, the entire production process from land to the lab and then delivery is strictly monitored by 3rd party certifying bodies. They have also launched another brand, ‘Nature’s Veda’, which brings a whole new series of organic & friendly Ayurveda products. By combining heritage with intelligence and putting it into modern healthcare, Aarshaveda is ushering Ayurveda to a new era with an aim to provide a healthier lifestyle.
BUILDING A BETTER FUTURE
“I don’t want to compete with anybody. My only focus is to uphold my family’s tradition, heal people with the goodness of Ayurveda” claims Venkatesh.
Ayurveda has been passed on to generations by sages, and it was a different time when people acknowledged it for its goodness. But, in this transitioning era where we seek solutions fast solutions, we often overlook the effluents. Aarshaveda is putting all its effort to change the case. Venkatesh understands the world we live in can’t be returned to a more nourishing era. Hence, through his venture, he aims to help people sustain a healthy and peaceful life.