AN AVID FITNESS ENTHUSIAST, CREATING A NEW REALM IN FITNESS AND NUTRITION
In its search for a noteworthy and inspirational tale in the Indian business world, Business Connect came across the glorious tale of Akshay Chopra, the director of We R Stupid, a former Indian Air Force pilot, a fitness enthusiast, and a visionary with strong business acumen and leadership skills.
Cruising to emerge as India’s leading research-based health, fitness, and lifestyle platform, We R Stupid initiated its voyage in 2019 with the idea of eradicating myths, eliminating the clutter of inaccurate and self-made knowledge, and offering evidence-based facts in the areas of fitness, nutrition, and lifestyle. The idea, which emerged from a YouTube channel, ended up being a historic beginning for many aspects of fitness and nutrition, including the health supplement company MangoHerbs, the online fitness and nutrition coaching program GENESIS, which offers solutions to people of all ages from over 42 countries, and much more.
Strategically headquartered in Gurugram, the company distinguishes itself through the trust in the minds and hearts of customers. This trust is a result of the corporation maintaining a customer-focused strategy and using the best production methods. Furthermore, you do not need to worry about competitive advantage if you are giving the best service possible and meeting the needs of the client.
A MULTIDISCIPLINARY BUSINESS LEADER, AKSHAY CHOPRA
Akshay Chopra, Founder and Director of We R Stupid, is a former Indian Air Force pilot and has been the captain of the Air Force bodybuilding team. Akshay is a prolific writer and an alumnus of the esteemed National Defense Academy and the Air Force Academy. He has published hundreds of articles for different journals and websites and over 90 eBooks in his area of expertise.
Akshay began penning essays for a number of publications and websites. Several books and eBooks have been written by the author. He has also given speeches around the nation at conferences like 7xTEDx, Josh Talks, and the India International Science Festival, as well as in hospitals, fitness expos, business events, and schools. After his retirement, Akshay very recently started his career in the fitness industry. He began with his YouTube channel WE R STUPID and started the Genesis online fitness program, which has clients from over 42 countries around the world.
A GLANCE AT HIS SPECTACULAR JOURNEY
In the late 1990s, Akshay commenced his creative endeavours in the fitness and sports industries. He comes from a family of athletes. Sports and fitness were in Akshaya’s blood because his mother was a national award-winning athlete and his grandfather was a former wrestler. However, excelling in sports wasn’t regarded as a virtue in the 1990s. Regardless of your talent, your social standing is determined by your grades. And Akshay was a top-back bencher.
Even though Akshay hated school, he enjoyed reading. He was a voracious reader. He was able to qualify for the elite National Defense Academy because of his love of reading literature and sports. NDA completely changed his perspective on life. Following the NDA, Akshay enrolled in the Air Force Academy, where he completed his flight training before being commissioned as a pilot in the IAF. Shining more light on his journey, the inspirational persona apprised, “My first assignment was in the lovely city of Baroda.
And while handling an incredibly demanding flight schedule and my workouts, I was fairly consistent. I was exercising one day in a metropolitan gym when a group of trainers approached me and persuaded me to participate in a bodybuilding contest. I participated in my very first competition, Mr. Baroda, after around 8 to 10 months of preparation, and I took first place with a gold medal. The IAF bodybuilding squad soon took note of me and invited me to join the team. After that, there was no going back. I continued competing in and winning contests at the state, inter-services, and national levels over the following couple of years.”
The best part of this incredible journey was the hands-on training Akshay Chopra received from some of India’s best educators. From competitive bodybuilding to rigorous military training, from track and field athletics to several other sports, including swimming, football, volleyball, horseback riding, and more. But one thing that had been bothering him constantly all along was the theoretical part of it – the why, the how, and the what behind all that he was doing.
Everything started out by focusing on the study of exercise science, biomechanics, strength and conditioning, nutrition, and supplements. The expert fitness coach obtained numerous international courses and certificates but felt there was something missing from his education. As a result, he was able to conduct an independent study and delve much deeper into a variety of aspects of fitness and nutrition. After that, there was no turning back.
MANGO HERBS: BRINGING THE PURE NATURAL GOODS
Akshay formed Mango Herbs a few years ago with just one product. Since then, the company has grown to over 20 goods and has a sizable domestic and international customer base. Mango Herbs is dedicated to providing you with the most pure natural goods that are supported by reliable scientific research. It is the only company in India whose products combine the most effective elements of both traditional Ayurveda and cutting-edge science.
BATTLING THE COVID-19 CRISIS
COVID-19 was one of the most frightening and hazardous periods in recent human history. Many thriving enterprises were forced to incur significant losses or close their doors. Millions lost their jobs.
But it was also a time of immense potential and learning, as people learned more than ever before about the power of technology and online business. During the COVID era, both the supplement company Mango Herbs and the online training company Genesis launched and had great growth.
SYNCHRONIZING WITH THE LATEST TECH ADVANCEMENTS
The health and fitness sector has evolved significantly over the years as a result of powerful technology solutions and people’s increased awareness of their health. They now have much greater flexibility because of technology, which also makes fitness more accessible to everyone.
SIGNIFICANCE OF R&D
Innovation is fueled by R&D, which is a key component. And in this fiercely competitive environment, creativity is the only way to succeed. The team makes sure that each and every product the business releases on the market is made up of the highest-quality components in the most bioavailable form.
“We have a team of Ayurvedic and Pharma doctors and professors, and I myself am involved in the key facet of research for every product”, says the founder when asked to acknowledge the implication of research and development in the company’s operation.
EXCLUSIVE MARKETING APPROCH
As a direct-to-consumer brand, Akshay’s current marketing objective is to raise brand recognition, online visibility, and ultimately sales. This is accomplished through influencer marketing, with serving as the main source through his social media following. Additionally, in order to raise brand visibility, paid advertising initiatives are essential.
THE FUTURE OUTLOOK – AT A GLANCE
While speaking about the road ahead, Mr Chopra shared, “My present focus is more on expanding MangoHerbs’ product line and customer base. We started a business with just one product, and it has since grown to over 20 goods, with the goal of eventually reaching more than 50. The goal is to penetrate verticals like skin care and hair care over the course of the next five years and surpass 100 crores yearly.”
MOTIVATING WORDS FOR ASPIRING BUSINESS LEADERS
Be specific about your target market niche and familiar with the psychology of the Indian customer. Set attainable but loftier goals, then put everything you have into achieving them.
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