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Bikano: An eminent household name to rely upon for inimitable flavours

Bikano: An eminent household name to rely upon for inimitable flavours

Kindling the entrepreneurial spirits in heart, two visionaries hailing from their home town- Bikaner in the state of Rajasthan- forged ahead to the national capital of India i.e. New Delhi. In 1950, Mr Shyam Sundar Aggarwal’s father and his uncle decided to expand their traditional family business. Initially, they started a venture- Bikaner Namkeen Bhandar– that became a major success among the masses. At present, Mr Shyam is carrying forward the legacy of his forefathers as the Managing Director of Bikanervala Foods Private Limited. Under his matchless stewardship, the brand has witnessed thumping success.

What began as a small sweet & savory shop at Chandni Chowk, has now established itself as an empire of overwhelming savouries and cuisines today under the brands – Bikanervala & Bikano.

Today, Bikanervala & Bikano have become a synonym for unequalled quality and affordable prices, offering food enriched with the miracles of authentic Indian taste. Primarily well-acclaimed for delivering taste within the borders of the Indian subcontinent now, they have established themselves in global markets as well with presence in 45 countries. Swiftly, getting name and fame across the nation, the company decided to transform the traditional heritage of Indian taste into new-age food offerings with International standards and expectation. In 1988, company ventured into a revolution known as ‘Bikano’. The brand produces Internationally- acclaimed packaged sweets, salty snacks and sharbats underneath its ₹1000 Cr brand name.

Establishing a steadfast presence in the targeted market
Bikano was launched with the exclusive vision to offer years of enriched legacy of delicious cuisines that were explored by their forefathers across the world. The company constantly strives to adopt the latest innovations & technologies while ensuring the authenticity of the dishes keeping added flavours, taste, quality and shelf-life into deep considerations. With Bikano’s diverse PAN India presence across Retail-stores, Wholesale-shops, Modern trade, National and International Stores, Airports, Railways, Government Stores, Military and Police Canteens, Institutions, etc.

Moreover, Bikano’s sweet products are packaged under ambient conditions via an application- MAP(Modified Atmosphere Packaging).

Acknowledging a peak in the demands of ready-to-eat consumables, Bikano has ventured into the RTE segment. Its prominent canned food products are well-received amongst Indians who are living abroad. In its canned food range, the company aspires to offer enduring packaging values to its products.“Every product that comes out of the Bikano factory passes through stringent quality checks before it reaches the consumers,” quotes Mr Aggarwal. Moreover, the company has also begun catering to its adored consumers via e-commerce(online orders).

The surging demands for Bikano’s outstanding products in India, as well as major Western markets, testifies the quality of its proposed consumables. Overpassing numerous geographical borders, Bikano’s ubiety has witnessed exponential growth with its diversification in food range by developing a matchless variety of not just sweets but namkeens, savouries, beverages and much more. Be it Joy Cones or Rings for kids or traditional savouries to stimulate Indian food cravings or western snacks for modern consumers, Bikano has something to offer for each aspiration of the consumers.

And the inheritance keeps propagating…
For his magnanimous contribution, Mr Shyam Agarwal has been venerated with the ‘Lifetime Achievement Award’, by Ram Nath Kovind, President of India at the Platinum Jubilee Conference of All India Food Processors Association in 2018. In his endeavour to touch the untapped potential of the FMCG industry, Mr Aggarwal adjoined the Group Director- Mr Manish Aggarwal- who has taken the group to the pinnacle of success. “Under his outstanding guidance, Bikano has made several strides, overpassed several milestones and touched the peak of successes that were otherwise inconceivable without his presence and contribution,” quotes Mr Shyam.

As an extraordinary business leader, fervent innovator and nonpareil mind who is ever ready to handle the budding problems with his 20 years of enriched experience, Bikano is shaping its portfolio to include healthier snacking options. And owing to his exclusive business management acuity, Manish Aggarwal aspires to create an everlasting bond with the end-consumers.

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