BinaryBoot: AN IT WING FOR BIG BRANDS AND STARTUPS
Information technology over the past decade has become the fastest growing industry in the world. With the ability to enhance operational efficiency and provide the 24×7 global reach, it is bringing an impeccable change in all walks of life. Today, it is an integral part of all sectors of the economy such as industrial, marketing, banking, health. Thus, it is a key driver of global economic growth.
BinaryBoot, a software development company filled with creative ideas and reliability is helping businesses grow by taking advantage of this tech boom.
Be it a startup or a big brand, the world around us relies greatly on technology. Through its development and consultancy services, BinaryBoot helps clients across the world build amazing tech-based products. BinaryBoot offers web design, mobile development, software development, and strategic planning services. The company strives to build efficient and scalable applications with modern User Experience (UX).
As a testimony to its accomplishment, BinaryBoot specializes in building native & hybrid mobile app and SaaSbased web apps. It is one of the first movers in smart device development such as Alexa, Cortana and Google Assistant having built AI-powered Chatbots.
Writing robust and scalable code is a vital part of a software’s success. From data analysis to applied sciences, coding skills play a crucial role in the growth of a company. BinaryBoot through its in-depth domain expertise and seasoned team of developers delivers unparalleled and reliable tech solutions. This makes sure that the exact client requirements are met on-time and in-budget.
With the pace that the tech industry is changing, one has to keep evolving to stay relevant. As the Chines proverb says “The wise adapt themselves to circumstances, as water moulds itself to the pitcher.” By staying up to pace with the latest trends, one can take advantage of the new developments in the industry. This doesn’t only help the company, but the clients and end-users as well. Reinventing itself is the fundamental working structure of BinaryBoot.
Usage of mobile is at its all-time high and will continue to grow immensely. In the first quarter of 2019, smartphones counted for more than 60% of all retail website traffic. By 2021, more than 50% of online sales revenue is expected to be from mobile-commerce. Thus, businesses need to offer easy and seamless mobile visitor experience too. Due to this up-rise in hybrid mobile apps, the tech specialists from BinaryBoot are currently working on React Native projects. This helps the team build hybrid apps which work across both Android and iOS platform, which is especially helpful for startups on a tight budget. Keeping up with the industry, the company has also fused the latest web frameworks like Angular 8, ReactJS, and Ruby on Rails into its work. This helps provide a modern User Experience (UX) across both mobile and web platforms.
The management is ever-expanding tech stacks via Research and Development. The team implements the latest tech into the internal projects or develop PoCs (proof of concept) on them to get a better understanding. This helps them provide the best solution for clients on a case-to-case basis.
There are a lot of situations in the business world where companies face tech challenges. This can disrupt the customer experience and the business model. This is where the BinaryBoot team is able to leverage its wide and in-depth industry experience to identify and fix these problems. The company is indeed an IT wing for the clients. Through their creative engineering solutions, BinaryBoot takes care of the client’s tech complexions. The client can then focus on their business goals, without worrying about the tech to go with them.
The BinaryBoot team focuses on integrating AI and MLbased solutions to make their systems smarter and more efficient. This helps businesses save on a lot of operational costs by cutting down their manpower requirements. The team has implemented AI-based smart systems in areas such as “Chatbots”, “Smart Assignment Based Logistics Management” and “Recommendation Engines”. This intelligent behavior complements user interaction and helps them make decisions faster and with more accuracy. For example, suggesting products to a buyer based on their previous purchases or interactions with the system.
The company’s huge DevOps experience across Cloud and Dedicated Servers means that it can help and advise the client with the best of services at every point of time. This provides both horizontal and vertical scalability to the clients. It also makes sure that the product is available to the end-user without any glitches.
BinaryBoot makes a special emphasis on the cybersecurity field. The company’s TOTP Authenticator app is one of the most popular authentication apps available for Android and iOS. As an authenticator app, TOTP Authenticator allows users to easily add another layer of security to their online accounts. The app combines the best in industry security practices with a modern design. This allows the app to challenge the market leaders such as Google Authenticator and Authy. Till September 2019, the app has garnered more than 50,000 installs increasing at the rate of almost 300 installs per day, all organic growth. With an average rating of 4.5 stars, it’s one of the highest-rated authenticator apps in the market. This was possible by identifying a gap in the market and capitalizing on it.
What stands out the most in BinaryBoot’s projects is their experience integrating a host of integrations and plugins. The company has integrated everything from payment platforms such as Braintree and Stripe to HR software such as Namely. This helps its clients to take advantage of popular 3rd-party solutions to enhance their products and UX.
Working with clients across a variety of industries such as Fintech, E-commerce, and Wellness has also helped the company gain expertise in implementing industry-standard compliances like HIPPA, PCI, GDPR, etc. This makes sure that the client products meet the legal obligations across continents.
The team provides strategic planning to its clients, especially to the startups by mapping their business requirements to tangible IT milestones. Some of the past clients include Pepsi VBL, SIEC (Global education consultants) and VLCC.
The Founder Speaks
When you start a company, your biggest challenge and blessing is that everything is your responsibility. You have to wear different hats and work through Tech, Finance, HR, Operations, etc. and learn on the way. Luckily, we have been able to put together a team that embodies the same mindset, to deliver the maximum value possible. So getting your initial hires right is something that can make or break a company. When you trust and mentor your employees, your growth can skyrocket. Building wonderful teams also raise an issue of talent retention, but it’s a good challenge to have.
We believe that a strong work culture is the basis of any organization’s success. And work culture is built by your workforce and not the other way around. That’s why we focus on transparency within the company. This involves proper recognition for efforts and success. Sharing client feedback is another thing that takes precedence.
We also hold regular tech stand-ups to encourage everyone to discuss the state of technology. We go on yearly retreats as we believe our employees are more than their work, and worth knowing outside of it. We also acknowledge the importance of work-life balance and thus follow work from culture policy when necessary.
The best thing you can do as a founder is to never give up. No two days will be the same and you’ll face a variety of challenges, but you need to rise over these. You are the captain and you have to keep your ship steady, no matter how many icebergs come across your path.
The best way to achieve this is to always stay focused on the cornerstones of your business. For us, these are to never compromise on the quality and to maintain maximum transparency with our clients and employees. As long as you are focused on your vision, you’ll find a way.