Embarking the journey of business to render logistics services to its customers; BLR Logistiks (I) Ltd. (BLR) has emerged as one of the topmost companies in Indian transportation and logistics domain. Under the supervision of Mr. Ashok Goyal- Managing Director, the company has reached the zenith. Ashok says, “The Indian economy is at an exciting stage of growth. The Government’s stated objective of strong emphasis on infrastructure growth has a very positive significance on the logistics industry.”
BLR has developed from a small trucking company to a pan India INR 400 crore turnover logistics provider. The marquee clientele of the Company reads like a who’s who of the Indian industry, and several of the clients have deep rooted relationships with the Company. The Company has attracted one of the early investments made in the logistics sector with Reliance Capital taking on an equity stake in 2007, which is still held by them.
Recalling the History
The founder of the company, Mr. L. C. Goyal, started the ‘one man-one-office’ trucking company ‘Bombay Ludhiana Roadways’ in 1968. The company grew steadily to a sizeable business of about INR 2 crores (INR 20 Million), and three offices by 1989. Quality, Integrity, and Social responsibility are the values that he practiced, preached, and imbibed in the culture of BLR.
The company started its growth phase in the 80’s under the dynamic leadership of Ashok Goyal, Commerce Graduate from Mumbai University and the 2nd generation entrepreneur. This continued through the 90s and led to BLRs pan India presence with branch offices all across the country.
The Company then started expanding on its service offerings. In addition to offering B2B Full Truck Load (FTL) transportation, the Company started offering warehousing and distribution and clearing and forwarding services to its clients.
BLR has been a pioneer of outsourcing of fleet management; it has become common now, but the company has started the trend 15 years back.
A continuing exciting journey
BLR offers road transportation and warehousing and distribution services to its customers through its privately owned and attached fleet of more than 2,500 vehicles and over 24 general and custom bonded warehouses across all major cities in India. With its 78 offices in India BLR can offer the clients an extensive network and overall coverage. BLR renders globally competitive solutions whilst ensuring a trustworthy and service oriented environment. It offers customized solutions to all industrial sectors with a central focus on saving costs and providing world class services. With a highly competent management team, supported by the knowledge of the company’s 600 people, BLR has become one of the most sought after Transportation & Logistics companies in India.
BLR gives continuous Training and Safety measures to drivers and operation team members in a systematic and methodical way by trained professionals.
BLR is fully GST compliant and also complies with all applicable tax and labour laws. It has received numerous prestigious awards for its excellent Road Transportation services from leading Multinationals companies of International repute.
At the forefront of technology
BLR promotes a culture that embraces changes in technology, and the company is often considered as the early mover to adopt or experiment with new technology. At any given point of time, it has a pilot project running testing a new technological solution.
GPS devices installed on their own vehicles provide tracking information. The company has overcome the challenge of providing live-tracking of outsourced vehicles by tying up with an IT company. The Company seamlessly uses different techniques to achieve greater operational efficiency, and provides effective MIS to the clients, irrespective of whether own or outsourced vehicle is engaged for the movement.
BLR has set up at 24 X 7 control tower to actively monitor trips with a proactive approach towards achieving zero accidents. A four-team works 24X7 in 3 shifts to actively monitor and prevent night driving, over speeding, harsh braking and continuous driving beyond 8 hours.
The company has implemented on-line integrated systems in the areas of operations and finance. All branches connect via internet to a centrally located server and all aspects of the operations, and its posting into finance is done by the system. The Company has interfaced the application with the systems used by its banks and diesel selling companies to have real-time benefits of transaction recording.
Research and development is a constant process in the company. As a team, the people are looking for the improvement in processes and finding out more efficient or effective ways to conduct the company’s operations. BLR is constantly looking out for new and advanced technologies that can help it become more efficient, and provide the aid in cost reduction, so that it can provide a direct value add to the customers.
The top 20 engaging clients of BLR Logistiks are United Spirits, Asian Paints, Owens Corning, Nestle, adani wilmar, TI India, DOW, TATA HITACHI, SIEMENS, Tetra Pak, Henkel, IKEA, BASF, LEAP, and ISRL. The mentioned companies are excelling, and doing the best in their domains. The engagement of BLR Logistiks with them is itself commendable.
On ensuring the unbreakable faith of clients in the company, the MD states, “We try to never say “No” to a customer, and always try to deliver more than what we promise especially at times when the customer most needs us. We have had several cases of us going out of our way to help customers, and that has helped us win their unbreakable faith.”
The company has a PAN India network which helps it to deliver goods to and fro from any location existing in India. This gives the customers a one-stop solution for all their movements. It believes in a culture of transparency and honesty that has helped to retain customers over decades, and has built very strong relations with them. BLR Logistiks is well-known for its customer service and ethics when it comes to delivering what was promised in the contract, which is often the differentiating factor for it as not many companies in the transport industry work with this kind of ethics. Customers often have to face difficulties related to transporters not honoring their contracts, and defaulting on their promises. These attributes gives an edge over its peers.
An outstanding Work Culture
BLR recruits positive and passionate team members who work collaboratively in enriching the business. The company believes that employees are its biggest asset, and thus it appreciates the employees’ suggestions and opinions. At the same time, BLR philosophy encourages individuality whilst inculcating the strong values of trust, integrity, honesty, and respect for others within and outside the organization. The company constantly adapts to change, learn new things, and instantly implements it. Only then can an inspiring workplace attract, develop, and retain the best talent. In the dynamically growing organization, dedicated employees benefit by receiving opportunities that help them to excel in their respective careers. BLR values the hard work and dedication of team, and believes in combining fun and business. BLR encourages fairness and provides equal opportunity to employees. It does not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. There is an accepting environment in the company, and the work culture is excellent.
Ashok states humbly, “Our team is our biggest strength. In fact, it is due to the team that a company can grow or go down. We are one big family, and even today any staff can walk into my office and discuss his or her problem.”
Benefits to the employees
Apart from the normal mandatory facilities, BLR provides free accommodation to its bachelor staff along with a cook. It offers Mediclaim policy in which the entire family of the staff is covered. For the elderly people, it has a special fund where the treatment cost is shared by the company. Celebrating festivals/ birthdays, going for picnics, flexible office timings, and open house every month, where it takes suggestions from the team members, and implements the suggestions if the majority desires. These are some of the refreshing events which boost the energy levels of the employees. Additionally, most of the team members working here have joined after their graduation in 1990s, and are still working with us. The enthusiast remarks, “BLR has been their first job, and probably they will retire in BLR”
Importance of ISO Certificate in BLR
BLR Logistiks (I) Ltd. is proud to receive certification that its Occupational Health & Safety Management complies with the requirements of ISO 45001:2018.This certificate complements its earlier certification for Environmental Management System under ISO 9001:2015 and Quality Management System under ISO 9001:2015. These internationally recognized standards ensure that the products and services meet the needs of clients through an effective Quality & Environmental Management System and Occupational Health & Safety Management. BLR has developed and implemented its services in order to improve the overall performance, maintains a high level of quality and strong customer service, and to provide a sound basis for sustainable development initiatives. Its decision to work towards ISO 9001, 14001 & 45001 accreditations demonstrates the commitment to providing high-quality and consistent services to clients and its ongoing investment in the business growth. To become ISO certified company, BLR underwent an evaluation process that included quality & environmental management system development and occupational health & safety management, a management system documentation review, audit, and initial assessment which was very successful as no non-conformances were identified. The ISO certificates are the assurance that BLR has robust, clearly defined procedures in all our business areas such as Transportation, Warehousing, and Logistics, etc. Being ISO certified, it not just ensures 100% reliability of BLR’s services, but also helps it by converting customer feedback into project tasks. The entrepreneur proudly says, “Therefore, we can proudly and safely state that BLR is built with quality and transparency in mind. We integrate the attitude of quality in our daily work and continuously challenge ourselves to improve the Quality & Environmental Management System and Occupational Health & Safety Management to provide services that meet or exceed the needs and expectations of our customers, always complying with the specifications and regulations.”
BLR Environmental Initiatives
BLR tries to conserve the environment by opting alternatives to petrol such as Biofuels. Biofuels are often considered alternatives to conventional fuels which are used to power its vehicles. BLR uses approx. 2000 liters of biofuel per month.
Looking to an exciting future
The company has achieved a lot, and covered a multitude of milestones in the path. For the future, the company has some aspirations like expanding the foot prints in warehouse spaces, and became known as a 3 PL player in the industry. It also aims to increase the market share with its current clients. The company is in a growth trajectory and these developments will see the company touch the Rs. 500 crore turnover mark by 2020.