Britannia Marie Gold has launched Season 2 of its groundbreaking reality series, Her Start-Up Show, on JioHotstar, premiering April 19, 2025. This inspiring platform, conceptualized with GroupM Motion Entertainment and Mindshare, showcases 40 finalists from over one lakh applicants of the Britannia Marie Gold Her Start-Up Contest 2024, celebrating the entrepreneurial spirit of Indian women.
Hosted by actress Shriya Saran, the show features a stellar jury including Neha Dhupia, MasterChef winner Shipra Khanna, artisan Ruma Devi, Suta’s Sujata Biswas, Aarti Gupta (Jagran Group), Riya Joseph (Britannia), and Shreshtha Gupta (NSDC India). The contestants, hailing from cities like Indore, Aurangabad, Coimbatore, and Jammu & Kashmir, pitch innovative ideas in food, fashion, sustainability, tech, and agri-solutions. The top 10 will win ₹10 lakh Golden Grants, while others gain mentorship through the NSDC Women Entrepreneurs Mentorship Program.
Available in six languages—Hindi, Bengali, Marathi, Tamil, Telugu, and Kannada—the eight-episode series drops two episodes every weekend, offering national visibility and ecosystem access to all participants. “This show is a catalyst for change, empowering women to turn ideas into impact,” said Siddharth Gupta, General Manager – Marketing, Britannia.
Building on initiatives like HerStore and the Her Start-Up Contest (previously MyStartup Contest), Britannia continues its five-year mission to fuel women’s entrepreneurial dreams. Her Start-Up Show Season 2 is a testament to ambition, resilience, and innovation, inspiring millions across India.
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