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They say, “A brand is no longer what we tell the customer it is; it is what the customers tell each other it is.” In today’s highly competitive business world, the significance of a brand cannot be overstated. A brand serves as the face of a business, representing its values, identity, and reputation to customers, employees, investors, and stakeholders.

A strong brand can create an emotional connection with consumers, fostering brand loyalty and driving repeat business. It can also attract new customers, differentiate a business from its competitors, and increase its market share. Moreover, a well-established brand can command premium pricing, leading to increased profitability and long-term sustainability.

Business Connect is a renowned name in the arena of publication and has been one of the biggest players in the same. We have been a true appreciator of the brands scattered in the business world empowered with reliability and efficiency. And here again, we are back with our exclusive edition of the month comprising the success tales of some of the leading brands out there setting higher standards in the corporate world.

In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of Codermax Plus Health Informatics. The management of the company and the CEO, Mr. Tapan Mishra, shared numerous lesser-known facts about the company and also shed some light on his overall entrepreneurial journey so far. His passion and dedication to the business arena and brand creation highly inspired us and made us feature them in this exclusive read.

We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage the budding leaders out there to break the barriers and chase their dreams.


Giving a detailed introduction of the company, Mr. Tapan quips, “Codersmax, a fast-moving medical coding training firm in Hyderabad approved by AAPC, is dedicated to providing advanced and comprehensive medical coding training to life science graduates to help them establish their careers. We prioritize providing excellent learning opportunities and ample space for our students to learn and perform to the best of their abilities.

The mastermind behind Codersmax is a techno-management professional with 18 years of experience in business strategy, corporate finance, human resources, information technology, and business operations in diverse corporate domains such as IT, finance, insurance, engineering, and edutech. He has designed and developed various business strategies and assisted numerous firms with corporate governance, corporate finance, and information technology integrations to enhance the student’s learning experience.”

CodersMax is an initiative of New York Business Advisory & Corporate Services Inc. (NYBACS), a full-service USheadquartered global business advisory and corporate services company with a presence in multiple geographies. The company provides business advisory, incorporation, factoring services, and cross-border payment solutions to clients worldwide, with a special focus on helping small and medium-sized businesses expand internationally.

CodersMax Plus LLC, an emerging training organization, offers medical coding and compliant medical billing (RCM). The team empowers their students with in-depth medical coding knowledge, and complete RCM, and AAPC CPC exam preparation. Medical coders play a crucial role in the healthcare industry. Every time a patient interacts with a medical professional, a report is generated, resulting in millions of medical records generated every month.

The medical coder is responsible for transforming those medical records and assigning the Diagnosis (ICD-10-CM), Procedure (CPT), and Supplies and Drugs (HCPCS) Codes as per HIPAA compliance. As long as people continue to require medical care, there will always be a demand for medical coders.

He further adds, “At CodersMax, we place great emphasis on quality training. Our team consists of certified and experienced medical coders who understand the nuances of the profession. Medical coding and billing professionals are responsible for ensuring that physicians, hospitals, and other healthcare facilities are reimbursed for their services.

Two distinct and vital roles within medical coding are inpatient coders, who work with the records of patients admitted to the hospital, and outpatient coders, who focus on the records of patients who were not admitted for an overnight stay at a hospital.”


The company runs its day-to-day operations with a vision to be the market leader in Medical Coding Training and Consultancy Services with international applause. They also possess a mission to be committed to exceeding the expectations in everything they do and at all times.

Moreover, the mission statements of the company include these things:

• To be the best in identifying each client’s specific needs
• Delivering guaranteed and high-quality services, specifically tailored to improve each & every client’s business
• Maintaining professional and Ethical standards.
• To provide quality client support 24/7
• To strive for the organization as well as the employee’s growth.

Elaborating more, Mr. Tapan says,

“Our major strengths are our workforce and knowledge bank. Our primary goal is to help you gain the academic, professional, and productivity skills you need to increase your access to employment and career pathways that will lead to economic self-sufficiency.

Our training programs help you get a job and advance your career. We schedule short-term training courses during the day and evening hours, and on weekends so you can attend training on a schedule that is convenient for you. So, if you are looking to upgrade your skills, improve your marketability, or increase your income potential, CodersMax training and education you need!”


Before signing off, the visionary leader shared a few words of wisdom for the young minds out there, by quoting, “Be Honest to your Stakeholders, Maybe People, Society, Customers, Students, or Government. Honesty Pays you like anything, Dishonesty destroys you like anything.”

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