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Top Countries with the Most Social Media Users in 2024

Top Countries with the Most Social Media Users in 2024

In the last few years, social media has transformed from a communication tool to a go-to source for information. Approximately 4.2 billion people use social media today, worldwide. However, social media is now more widely available than it was before.

There are 2.44 billion more users of social media than there were in 2017, marking a staggering increase of 89.4% in just seven years. Throughout this time, the average yearly growth rate has been 9.6%.  The number of people using social media will likely keep rising in the future, but the growth rate is anticipated to level off. From 2025 to 2027, an average annual growth rate of 4.2% is projected.

Top Countries with the Most Social Media Users in 2024 | Business Connect Magazine
Top Countries with the Most Social Media Users in 2024 | Business Connect Magazine

Social media will undoubtedly remain a part of consumers’ everyday lives despite the slowdown, with smartphones and other mobile devices acting as the primary catalyst. As of right now, social media statistics reveal that 91% of people access social networks through mobile devices.

List of Top 10 Countries with the Most Social Media Users in 2023-2024

Top Countries with the Most Social Media Users in 2024 | Business Connect Magazine
Top 10 Countries with the Most Social Media Users in 2023-2024

The Latest Social Media Statistics

Social media growth has followed a consistent pattern. There were 2.078 billion active social media users in 2015. With a 21 percent growth rate, there were 2.307 billion people on Earth by 2016. With 3.196 billion accounts, social media achieved a 9% growth rate in 2018. By 2020, there were 3.960 billion active users on social media, and that growth pace had not abated. What platforms are people using when striving to determine the number of social media users? is a reasonable question to ask. Facebook remains at the top of the list.

In this article, we will explore the top countries with the most social media users in 2024, the popular social media platforms in different continents, as well as the global social media market in more detail.

Which Countries Make the Most Use of Social Media?

Do you know about the countries that make the most use of social media? Social media is very popular in Manila. The Philippines leads the globe in social media usage as of 2021, and they use the internet an average of 11 hours a day, which is 60% more than the norm!

It’s a very long time spent online. And for the previous few years, that has been the case. Filipinos spend an average of four hours and fifteen minutes a day on social media. placing them #1 globally, with Colombia following. In the Philippines, YouTube is the most popular platform, closely followed by Facebook and Facebook Messenger.

Global Regions With the Highest Usage of Social Media in 2024

With 1,246.98 million social media users as of 2024, Eastern Asia holds the top place. With 24.71 million users, Central Africa has the lowest number of users on social media. Social media marketers find it useful to know how strong a region’s user base is when creating policies. The number of social media users across the globe is displayed in this table:

Total Time Spent on Social Media Daily

Asia generally enjoys social media, with many of its nations ranking higher than the global average of two hours and twenty-five minutes. According to the research, the Asian countries with the highest average time spent on social media platforms are:

  • Indonesia is ranked 9th with 3 hours and 14 minutes.
  • Malaysia is ranked 13th with 3 hours and 1 minute.
  • Thailand is ranked 16th with 2 hours and 48 minutes.

It’s interesting to note that social media usage on the continent is not evenly distributed; South Korea uses it for a little over an hour a day, and Japan comes in last with 51 minutes. South America is ranked extremely highly as well. With 3 hours and 45 minutes of social media use, Colombia comes in second, followed by Brazil in third place, only three minutes behind. That is a 7% annual increase of 10 million new users in Brazil and an 11% annual increase of 4 million additional users in Colombia.

In Colombia, most social media users are between 18 and 34 years old and active on YouTube, Facebook, and Whatsapp, with 99% watching online videos. The most active market in Brazil varies between 18 and 44, with a preference for the same three platforms as Colombians. The most active market in Brazil is the 18–44 age group, which favours the same three platforms as Colombians.

Which are the top countries’ most popular social media platforms?

The most popular social media platforms vary throughout the top 10 countries that utilize social media the most. Intriguingly, in these nations, YouTube and WhatsApp receive more traffic than Facebook, the largest network in terms of audience size, demonstrating the continued popularity of video and messaging in 2021.

Social media is a digital ecosystem that is clearly reshaping the marketing landscape. It’s more than simply applications and platforms. Social media sites like Facebook, YouTube, and Instagram are the places where your brand can interact, build relationships, and expand its following. Embrace the growth of social media and see your business story unfold in intriguing ways on social media.

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