There was a time when leadership came with a fixed seat, a long-term contract, and a defined hierarchy. That time is quietly fading. Today, leadership doesn’t need permanence to create impact. In fact, some of the most decisive, high-value leadership is now being delivered without it.
As businesses navigate complexity, speed, and constant change, virtual consulting is no longer an alternative, but becoming a strategic advantage. Models like virtual CFO (vCFO) and virtual CHRO (vCHRO) are reshaping how organizations access expertise: on-demand, high-calibre, and deeply outcome-driven. And at the centre of this shift are two leaders who aren’t just observing the change, but building it.
When we sat down with co-founders of the Infinity Growth Services, Puneet Khanna and Sukirat S. Sethi, one thing became clear that it isn’t about cost-cutting. It’s about rethinking capability.
Together, they lead “Don’t Hire – Be Virtual”, a platform rooted in a simple but powerful belief, organizations should be able to access world-class leadership when they need it, not just when they can afford to hire it full-time. Operating on a time-share model, their vCXO framework delivers what traditional hiring often cannot: double the impact at a fraction of the cost, without compromising on expertise or execution.
C.A Puneet Khanna: Leader Going Beyond Finance Into Transformation
An undergraduate from Shri Ram College of Commerce, Delhi University, and a Chartered Accountant (FCA) by profession, Puneet Khanna brings nearly three decades of leadership that goes far beyond conventional finance roles. His journey spans positions from Controller and CFO to vCOO and vCEO, reflecting a rare, enterprise-wide command across finance, operations, IT, legal, and commercial functions. But what sets him apart is not just experience, but its application.
Puneet is known for translating strategic intent into tangible outcomes. Whether it’s scaling operations through automation, structuring capital, or driving mergers and acquisitions, his work consistently aligns with one metric that matters deeply to him: ROIC (Return on Invested Capital), with a sharp focus on achieving benchmarks of 25% and above. His leadership is measured, disciplined, and anchored in long-term value creation with a clear focus on enhancing shareholders net worth.
Sukirat Sethi (MBA): Leader Emphasizing on Human Capital
Where Puneet brings financial and operational depth, Sukirat Sethi anchors the human side of transformation. A seasoned global HR leader with experience across Fortune 500 organizations, Sukirat has built his career around one core idea: businesses don’t transform, people do.
His approach goes beyond policies and frameworks. It starts with understanding human behaviour, emotional responses, cultural risks, and the invisible dynamics that often determine whether change succeeds or fails. Before solutions, there is alignment. Before execution, there is partnership. From crafting change narratives to designing engagement rhythms and reinforcement behaviours, Sukirat focuses on building organizations that are not just scalable, but resilient.
The Emergence of a New Business Model
In 2018, this shared vision took shape as Infinity Growth Services LLP, now widely recognized through its brand philosophy: “Don’t Hire, Be Virtual.” Since then, the model has grown steadily, mirroring a larger shift in how businesses think about leadership itself. Because the question is no longer “Who should we hire?” It’s becoming: “What capability do we need right now?”
The vCFO Advantage
A Virtual CFO offers something traditional structures often struggle with—flexibility without compromise. Businesses gain access to seasoned financial leadership without the long-term overheads of a full-time hire. Engagements scale as the business evolves, while decision-making becomes sharper, faster, and more informed. With cross-sector exposure and an independent lens, a vCFO brings clarity to capital structuring, risk management, cash flow optimization, mergers & acquisitions and commercial strategy. The outcome is simple, yet powerful i.e. high-impact financial leadership, delivered efficiently.
Change That Actually makes a difference
From a vCHRO standpoint, transformation is not implemented but experienced. At Don’t Hire. Be Virtual, change management begins with decoding human behaviour. Emotional triggers, cultural alignment, and awareness drivers are mapped before solutions are designed. This enables the creation of structured yet flexible frameworks, ranging from change stories to engagement rhythms, that allow organizations to evolve without disruption. The emphasis is clearly on build capability, not complexity!
Where AI Meets Leadership
The rise of AI isn’t replacing leadership, but refining it. In the vCFO space, AI-driven tools are shifting the role from reactive oversight to predictive, strategic influence. With real-time visibility, advanced analytics, and automated controls, financial leadership is becoming sharper and more forward-looking.
This evolution enables real-time financial visibility, smarter capital allocation, stronger governance, enhanced talent fluidity, global scalability and outcome-driven execution. Owing to these aspects, we can experience finance functions that are not just efficient, but decisively strategic.
Building for What’s Next
Fundamentally, their platform promotes a change in perspective in addition to providing services. The co-founders are committed to making sure businesses adopt lean, skills-based, and virtual leadership models in place of traditional hiring restrictions. They are eager to put their offering into practice so that finance shifts from reporting numbers to making decisions and HR becomes a strategic driver rather than a support function.
The team keeps creating cultures, structures, and leadership frameworks that are suited to changing business realities in order to guarantee this. Because the ultimate objective is to create smarter, more adaptable organisations rather than larger ones.
At last, we believe some leaders build companies, others build systems that outlast them. And in a world where agility is everything, the ability to access leadership, without permanence, might just be the most powerful system of all.
