Defined By High-Quality Healthcare Services
Our bid for bringing the best- in- class stories for our global readership has actuated us to feature KIMS Hospitals at the forefront in this publication. As the healthcare industry is hovering for growth in India, there is a considerable need for quality services at reasonable cost here. Especially in the region of Andhra Pradesh and Telangana, the demand for better medical facilities are at its peak. Acting as a key consolidator in the healthcare market, KIMS Hospitals has emerged as an exemplary brand with some well-established values and mission that allow it to make a difference in this crucial industry sophistically.
Hence, this cover story is dedicated to the outstanding journey of KIMS Hospitals— one of the largest corporate healthcare groups in AP and Telangana and in future want to spread its presence in Karnataka, Tamil Nadu and parts of central India.
Fundamentally, its nationwide reputation is based on its dedicated services in recovering large numbers of treated patients as well as matchless treatments. Today, it has become a prominent player in the Indian healthcare industry owing to its multi-disciplinary integrated healthcare services. Its intense focus has always been fixated on ensuring primary, secondary & tertiary care in Tier 2-3 cities and primary, secondary, tertiary and quaternary healthcare in Tier -1 cities.
Under its service parasol, there are 9 multi-speciality operate as the brand name – KIMS Hospitals, with an aggregate bed capacity of 3,064. The CRISIL report commissioned by the KIMS Hospitals reveals that there are over 2,500 operational beds till March 31, 2021, which is astoundingly said to be 2.2 times more capacity than the secondlargest provider in Andhra Pradesh and Telangana. The diverse healthcare services provided by the brand encompasses over 25 specialities and super specialities in — cardiac sciences, oncology, neurosciences, gastric sciences, orthopaedics, organ transplantation, renal sciences and mother & child care.
The transformative growth this institution has witnessed from being a single hospital to a chain of multi-speciality hospitals via organic growth and strategic acquisitions over the last two decades are the outcome of the insightful stewardship of Dr Bhaskara Rao Bollineni. He is the key luminary who is the Founder & MD of KIMS Hospitals and every step taken by him has been supported and accompanied by Dr Abhinay Bollineni, the Executive Director and CEO.
The phenomenal business journey from the first hospital established in Nellore (AP) in 2000 with the capacity of approximately 200 beds to a mega-hospital brand across India has grabbed eyeballs across the healthcare industry. The flagship hospital of the institution is located at Secunderabad (Telangana) that has a stature of an eminent and credible private hospital in India enriched with a capacity of more than 1000 beds.
“We have significantly expanded our hospital network in recent years through our acquisitions of hospitals in Ongole (AP) in Fiscal Year 2017, Vizag (AP) and Anantapur (AP) in Fiscal Year 2019 and Kurnool (AP) in Fiscal Year 2020. Approximately one-third of our 3,064 beds were launched in the last four years. We have added over 940 beds, in aggregate, in our hospitals in Visakhapatnam (Vizag) (AP), Anantapur (AP), Rajamundry (AP) and Kurnool (AP) in Fiscal Years 2019 and 2021, and improved the overall bed occupancy rate in these hospitals from 71.83% to 78.60% in the same period,” claims the Founder.
The institution strives to ensure quality healthcare services to more and more patients and the administration firmly believes that they have greater scope for additional patients and improved occupancy rates. At present, it has inclined its focus on the southern Indian healthcare market where it possesses a robust understanding of regional nuances, customer culture and the mind-set of medical professionals. As this region has a peaking need for quality as well as affordable healthcare services, KIMS Hospitals has proved its forte here effectively and will continue to do so in future.
Owing to their integrated diagnostic services and pharmacies, patients will be availed of proper medical care under the same roof, affirms the CEO.
A Brief of The Luminaries
The Founding head, Dr Bhaskara Rao Bollineni, is a renowned cardiothoracic surgeon in India with over 27 years of extensive experience in cardiothoracic surgery. He has been associated with multiple leading medical institutions across the country in his overall career trajectory. He began his entrepreneurial journey by setting up KIMS Nellore in 2000 with an exclusive vision to establish a reliable hospital system to serve his native state – Andhra Pradesh.
This venture was enticing to top medical talents and provided high-quality care at a reasonable price to the commonalities. Following his footsteps, Dr Abhinay Bollineni joined KIMS Hospitals in 2014 and they both conjointly extended the presence of the institution in nine cities all across AP and Telangana via a combination of greenfield, brownfield and acquisition-led expansion.
In 2019, Dr. Abhinay took over as the CEO and guided the operations in expanding the KIMS Hospitals network where the launch of KIMS Hospitals, Kondapur and the acquisitions of the hospitals in Ongole (AP), Vizag (AP), Anantapur (AP) and Kurnool (AP) were the key milestones.
In reference to their scaling growth, both the leaders quoted, “We believe that affordability and quality of healthcare services provided by us and our track record of building long-term relationships with medical professionals including our doctors, has enabled our growth and helped us build our ‘KIMS Hospitals’ brand.”
“KIMS Hospitals, Secunderabad is the one and only hospital in AP and Telangana possessing an emergency department that effortlessly complies with NABH standards. It was the second hospital in Hyderabad (Telangana) to install the 4-Arm HD da Vinci robotic surgical system, which facilitates complex surgeries that are virtually scarless.”
Their hospital chains are well- equipped with first- rated medical instruments and persistently employ practices and policies that grant quality healthcare services to their patients. As such, KIMS ICON Hospital Vizag has pioneered some world-class systems in AP-
- An Endoscopic Ultrasound System with Radial & Linear Scopes
- A 2T scope to perform high end endoscopy procedures such as ESG & therapeutic procedures
- A Power Spiral Endoscopy for performing end- to- end enter scope via motorized scope.
In order to stay ahead of game, the administration never hesitates to heavily invest in improving their technological capabilities, training programs for healthcare professionals, enhancing day-to-day operational efficiencies and innovative methods to engage and retain patients. Moreover, the institution also hosts world- class medical education programs via their affiliations with state medical boards and universities. Also, they offer PG, UG and Diploma programs affiliated with Kaloji Narayana Rao University of Health Sciences and the Telangana Para Medical Board.
Addressing the exclusiveness of their ‘brand’, the CEO affirmed, “KIMS Hospitals are well recognized in its targeted region among patients, doctors, other healthcare professionals and vendors. Predominantly, their leadership in Andhra Pradesh and Telangana is driven by two factors— Clinical Excellence and Affordable Pricing— as the key dignitaries believe that unequalled healthcare services should be a synonymous to their brand. In this endeavour, KIMS Hospitals’ competency to keep the capex / bed at high levels as per the rising demand has been imperative to its model of providing quality and affordable healthcare services to all.
DIGITAL HEALTHCARE PLATFORM & TECH-TRENDS
For allowing the common people manage their health and wellbeing journey effortlessly, they are fixated on formulating an effective healthcare ecosystem that leverages digital healthcare technologies. Undeniably, the sheer involvement of latest technologies in their business operations will allow them expand their digital capabilities to facilitate amelioration in patient care, stretch the scope of treatments, stimulating greater affordability, efficiency and cost savings— their foremost priority.
“We have successfully implemented our affordable pricing model in our hospitals in both Tier 1 and Tier 2-3 markets, even though hospitals in different markets face different competitive landscapes and pricing pressures, serve patients from different economic backgrounds and offer a different mix of specialty offerings,” elucidates Dr. Bhaskar Rao
Today, when digital health platforms have been enabling patients to handle their own overall health, medical records, receive prescription via online consultation and much more, KIMS Hospitals also acknowledges the effectiveness of this digital revolution and is all set to sync with it by developing its customized tech-laced platform. They avidly state that digital health technology can enable clinical improvement and intervention alongside helping the patients to monitor their own health and recovery, identify deviations or setbacks and determine when follow-up consultations or inpatient admissions are advisable.
Moreover, the administration also intends to make considerable expense in the infrastructure and tech necessities to drive the tech-enabled operations across every hospital under their parasol. Taking the current backdrop into consideration, they emphasise the investment in the tech trends for advanced medical equipment and procedures to be revolutionary for the heightening demand for sophisticated clinical care and procedures.
Also, more integration of technology will directly cause cost optimization by streamlining their processes while utilising human interventions with patients more carefully. And soon, their hospitals will be automated in their core operational functions like—outpatient registration, medical billing, admissions and discharge while pioneering a neoteric digital nursing portal for time optimization and resource allocation at nursing stations. Beyond any doubt, all these steps will be revamping the current scenario of healthcare industry.
LEADING A FEW SPECIALITIES
KIMS Hospitals happens to be the leader in some of the specialities in the healthcare space such as they have ensured the largest cardiac and cardiothoracic surgery and cardiology treatments programs in AP, considering the number of treated patients in 2018. Furthermore, the Founder asserts that they have been ranked first in genitourinary surgeries performed, neurosurgery and polytrauma treatments and have been first among private hospitals in nephrology treatments in AP in 2018. He further added that the institution also possesses one of the largest neurosciences programs for epilepsy in India.
All these leads have allowed KIMS Hospitals to get an edge in the respective industry. Their multi-speciality treatments have been tagged and unparalleled services have been grabbing eyeballs across the space.
The doctors serving the patients with their utmost dedication were the alumni excelling in premier medical institutions and have received accolades and awards for their contributions in their respective fields accordingly. The luminaries give credence to their commitment to serve mankind as the motive force behind the success of the brand.
Accredited by the National Board of Examination, the institution operates its own DNB student program that grants them a deep pool of talented medical practitioners to add substance to their hospitals. Their medical care centres at Secunderabad (Telangana), Rajahmundry (AP) and Kondapur (Telangana) are all NABH accredited, speaking of their credibility, and most of their facilities have acquired best- quality certifications from several accreditation agencies such as ISO certification and Green OT certification. No doubt, all the hospitals under the brand are compelled to follow defined sets of rules and patient safety protocols while adhering to established clinical standards when handling the patients.
Heart & Lung Transplant Institute: between September 2020 and August 2021, the doctors at Krishna Institute of Medical Sciences (KIMS Hospitals), Hyderabad performed 22 COVID Double Lung Transplants for patients with respiratory failures caused due to Covid-19 and 66 heart, double lung and combined heart double lung transplants for patients suffering from advanced cardiorespiratory failure. This is by far the highest.
During the COVID-19 first and second wave, KIMS Heart & Lung Transplant Institute received critical patients from across the country- from Jammu & Kashmir, Punjab, Delhi, Kerala, Karnataka, Maharashtra, Gujarat, Rajasthan, West Bengal, Odisha Madhya Pradesh and Chhattisgarh, where some cases even required advanced respiratory support ECMO for respiratory failure caused due to Covid-19 virus. With 18 ECMO machines, the largest in a single centre in India, KIMS Hospitals is at the forefront of offering high-end care in critical cases.
A Culture of Empowerment
The able administration of KIMS Hospitals firmly reckons that quality care can only be rendered by hiring adept medical professionals and clinical teams alongside retaining them for long-term partnerships. In line with this endeavour, they have ensured enormous efforts to formulate a culture that nurtures their medical talent while prompting their doctors to become stakeholders in the KIMS hospitals.
This step is significant for developing a culture of empowerment and ownership has been stimulating talent retention alongside maintaining prolonged relationships with their medical pros. So far, the institution has managed to retain over 80% of their medical practitioners. They are in constant attempts to maintain lowest attrition rate for doctors by promoting proactive participation in equity ownership.
And the retention rate of the committed team of doctors and other medical professionals has been the fruition of multi-disciplinary approach blended with low cost treatment, a high-volume tertiary care model and the administration’s convergence on teaching and research programs. Indeed, the benchmarks set by the brand in healthcare space by enriching its culture with a diverse pool of talented doctors, nurses and paramedical professionals makes it an inspiration to many other ventures.
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