Master Trust: Empowering clients to make informed decisions!
Company of The Year 2024
In the past two decades, the broking industry in India has undergone major changes. In particular, common people have become aware of its role in changing lives with reliable investment strategies. Earlier, the industry used to be old-fashioned with slow settlement processes, but not anymore!!
The digital waves have brought a revolution where instant transactions are being performed at the fingertips. Indeed, there has been a huge shift towards digital methods spearheaded by stock brokers in the country. The core focus is more on customer’s benefits which is commendable for sure. One such highly acclaimed and reliable platform is master trust which has created waves in the industry with its innovative strategies to empower its clients with the best wealth-creation opportunities.
We got a chance to sit down for a one-on-one interaction with Mr. Harjeet Singh Arora, the Managing Director, to cover the length and breadth of the company. Striking the conversation, Mr. Arora shared the vision that fuels their drive to create a difference, “Our vision is to be a welldiversified financial shop for wealth creation and be an ideal service provider in our domain of business. To always earn the right to be our clients’ first choice through personal & social wealth maximization.”
The Company Profile
Master trust has solidified its position as a financial services provider and it serves a diverse range of clients be it individual investors or corporate and institutional entities. It has been four complete decades since the successful commencement of the company.
So far, master trust has grounded itself strongly in the Indian markets by prioritizing innovation, customer satisfaction and ethical practices master trust boasts of sharing a wide array of financial products that include equities, bonds, mutual funds and derivatives, as well as unique services like wealth management and portfolio management.
The prowess of the company is displayed via robust trading platforms that facilitate smooth transactions across multiple channels. All of the platforms function with the help of cutting-edge technology facilitating swift execution. And, this execution is essential for the optimization of the trading process.
The Service Portfolio
Master trust believes that Trading platforms have become the bedrock of modern investing, offering a seamless bridge between investors and financial markets. With a myriad of options catering to diverse investment appetites, our platform provides accessibility and transparency like never before. From stocks and bonds to derivatives, investors can navigate a vast array of products with ease, aided by sophisticated tools and real-time data analysis.
“Our wealth products offering involves curating a diverse range of financial instruments tailored to meet the unique needs and goals of investors. From traditional options like stocks and bonds to alternative investments, our wealth product offerings span a broad spectrum.
These products are meticulously crafted to balance risk and return, aiming to optimize wealth accumulation and preservation over time. Whether seeking capital growth, income generation, or portfolio diversification, investors rely on these products to construct robust and resilient investment portfolios. With a focus on innovation and customization, master trust continually refines our offerings, leveraging cutting-edge technologies and market insights to deliver value and drive investor success in an ever-evolving financial landscape.
Master trust believes in promoting financial literacy which is imperative for fostering economic empowerment and resilience in society. By equipping individuals with the knowledge and skills to make informed financial decisions, we empower them to navigate complex financial landscapes with confidence.
Under Streetxpert, we undertake educational initiatives, workshops and accessible resources, we aim to demystify concepts such as budgeting, saving, investing and debt management. By instilling a culture of financial responsibility from an early age, we sow the seeds for long-term financial well-being and independence.
When it comes to the core values, compliance and transparency foster the aspects of trust and long-term relationships in association with the client’s business operations. This holistic approach to financial services has positioned master trust as a leader in India’s competitive stock broking and financial services industry.
The early journey
Shining the light on the entrepreneurial journey of the venture that began in 1985, Mr. Arora stated, that the voyage began with the establishment of Arora Financial Consultants. Previously, the vision was to emerge as the one-stop shop for all financial needs. But, with time, the venture evolved as per the market trends and became the brand it is today.
And the focus on empowering clients with top-notch financial guidance kept them moving ahead. Their journey speaks volumes of resilience, adaptability, and strategic growth that made them such a considerable brand. Mr. Arora stated, “We’ve embraced digital changes and diversified our services to stay relevant in the dynamic financial sector.
With 39 years of experience, master trust offers a range of financial services and cutting-edge trading platforms. Our promise still remains unfettered– building lasting relationships and putting clients’ financial well-being first. Looking forward, we’re committed to innovation and using technology to offer personalized financial solutions for years to come.”
The Reliance on R&D
Master trust heavily relies on its R&D capabilities which play a crucial in its growth. Mr. Arora expressed that investing in R&D has assisted them in innovating and staying ahead of the competition. It has helped them develop new products and services that cater to the evolving needs of their customers and improve their existing offerings and platforms to enhance business operations and customer experience.
Research allows them to anticipate market trends, acknowledge lucrative opportunities and adapt to regulatory changes. Not only this, but R&D has allowed the company to cultivate a culture of continuous learning and improvement over the years.
Mantra to effective leadership
As per Mr. Arora, leadership is not just about directing and managing a team. For him, inspiring and empowering others to attain a common goal makes a lot more sense. He believes in setting a clear vision, fostering a culture of collaboration and innovation and cultivating trust and respect among team members.
He adds that their industry is constantly evolving and to ride this wave, adaptability and forward-thinking are crucial. In this direction, Mr. Arora being a visionary knows that to combat challenges, they need to keep track of the market trends and make informed decisions that drive both short-term results and long-term sustainability.
“I believe that effective leadership is also about continuous learning and selfimprovement. It’s important to stay updated with industry developments, embrace new technologies and encourage a culture of lifelong learning within the establishment,” quips Mr. Arora.
A Culture with a Difference
“At master trust, we value our people as our greatest asset. We prioritize creating an environment where everyone feels valued, empowered and motivated to excel. Our work culture emphasizes collaboration, innovation and growth, with a dedicated team passionate about delivering exceptional service to our clients,” shared Mr. Arora about the cultural values of the venture.
The administration of the company is adamant about facilitating professional development, training and mentorship opportunities for their employees. They leave no stone unturned to support for advancement. Their pledge to inclusivity is evident through zero-tolerance for discrimination, active promotion of diversity and a supportive work environment.
The plan for the future ahead
As explained by Mr. Arora, master trust is about to celebrate its 39th Anniversary this year. And now, it is strategically positioning itself for continued growth and success in the dynamic financial services industry. Their multifaceted strategy is centered around expanding their reach alongside enhancing client experience. Service expansion is also on their bucket list. They wish to cater to a broader range of client needs. This involves the introduction of new financial products and solutions tailored to both individual and institutional clients. The whole plan is to align with the evolving customer needs.
Technology and Digital Transformation are also their core focus areas. The leadership is leveraging technology to enhance operational efficiency and improve the overall client experience daily. This includes developing innovative digital platforms and solutions that streamline processes and provide clients with easier access to their services. They are actively exploring AI-driven analytics, blockchain solutions and advanced mobile platforms to stay at the forefront of digital innovation in the industry.
In addition to the above-mentioned assertion, geographical expansion is also on their agenda as they are about to enter new regions with high growth potential. For this, market research and strategic planning are their entrusted ways to consider several opportunities. With the plan to expand its footprint, it expects to reach new clients and diversify its revenue streams.
Also, the management is committed to talent development and team expansion. They firmly believe that people are their most valuable asset. Hence, they would invest in training and development programs to equip their team with the skills and expertise needed to drive their growth initiatives forward.
The laurels
Master trust’s journey has been nothing short of phenomenal as it achieved notable milestones since the beginning. A few of the worthy mentions include:
• In 1995, it completed the Master Trust Ltd. IPO, signaling a pivotal moment in its growth. By 2004, the company expanded its services to include insurance brokerage as Master Insurance Brokers Limited. By 2014, master trust launched its flagship PMS product, MPSL Vallum India Discovery Fund, enhancing its product portfolio.
• With a workforce of 1200+ employees in 2024, master trust group demonstrated its commitment to expansion and profitability, as evidenced by a PAT exceeding Rs 65 Cr. in 2023.
• In 2023 & 2024, master trust was recognized as the Best BFSI Brand by Economic Times.
• In 2024 master trust is operational in 22 States, serving more than 3,30,000+ clients
• Mr. Arora stated that they attribute their success to robust internal controls and processes. The company’s focus on innovation is evident through its adoption of newage technologies for investment management. At present, they are setting a course for futuristic growth and excellence with their visionary roadmap ahead.
Motivational wisdom by the MD
“Having navigated the entrepreneurial landscape since 1985, my advice to budding entrepreneurs would be to prioritize financial literacy and risk management. Understanding your numbers and the financial health of your business is paramount to long-term success.
Always be prepared for unforeseen challenges by maintaining a robust financial cushion and diversifying your revenue streams. Remember, in business, as in life, it’s not about avoiding risks but about managing and mitigating them effectively. Stay adaptable, be resilient, and never stop learning.
Entrepreneurship is a challenging yet rewarding journey that requires a combination of passion, perseverance, adaptability and a willingness to learn, unlearn, and grow. By embodying these principles and staying true to your vision, you can navigate the ups and downs of entrepreneurship with confidence and resilience.
My message to you is one of optimism and resilience. Despite the challenges that the financial industry has faced, we have always found ways to adapt and thrive. We believe that the future of financial services lies in embracing technology and innovation while staying true to our core values of integrity, trust, and customer-centricity.”
