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A New Wave of Stylish Ladies Garments is an online ladies garment company dealing in all sizes ranging from XS till XXL. Their secrect of success is that larger sizes are preferred more than other sizes as there is a dearth of fashion for the larger sizes. Their fabrics are very soft cottons and viscoses and are crafted specially to suit the Indian climate. The reason for starting this project was to tap the demand of Indian fusion clothes. They cater to the Indian women who want fashion at their doorstep at an affordable price with excellent quality. They have a very strict quality control team and customer feedback is most important to them. This way, it only improves and makes the product better.

The Company has tried to serve the solution of the challenge pertaining to sizing. The Company is very confident on the colors, fabrics and styling. In order to make the customer happy, they send all sizes for a free trial at the customers doorstep .This facility is so far only within Delhi NCR which stretches from Ghaziabad to Mannesar and Faridabad to Greater Noida. By doing this, they get zero returns. The customers try at their convenience and then send a message to collect the extra pieces.

They are a team of young people who are determined to make the company a successful entity. They have clients who have been very encouraging in every aspect which has further boosted the business and sales. They have a team of people who specialize in their respective fields. Right from marketing to designing to production, the team has an experience of several years which has helped them to bring the brand forward.

The online business is tough and it stresses on quality. For this an excellent after-sales service is required. This is where the company has excelled and made quality its biggest USP. The Company aims to reach every fashion-freak lady in India. It is currently in the process of an expansion by also selling to boutiques. It is successfully selling in New Delhi, Pune, Shirdi, Hyderabad, Varanasi Jaipur and Faridabad. The Company foresees a growth of more than 200% in 2019 by retailing online and in boutiques. Its target is 100 stores within the country by 2020.

Recently, they have achieved their yearly target which makes them move forward in all its plans. They have a long term goal to be in maximum cities all over India catering to the stylish Indian woman of today. Social media has been a strong help in their business development. By this, they have been able to reach all parts of the country. The Company is always active on the social front. They always look for ways of sponsoring events and donating garments for a good cause. Would also like to add that a certain percentage of the profits go to charity.

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