NETIMPACT SOLUTIONS PVT LTD: A NEXT GENERATION SOCIAL DATA SCIENCE AND BRAND SPECIALIST FOCUSED ON CLIENTS’ BRAND INSIGHTS
Big Data & Social Analytics, Online Reputation Management, and Actionable Business Insights are some of the NexGen services that have flourished the market through the influence of modernization.
Companies possess rich and humongous data but the lack of focused and streamlined modus operandi and associated tools only creates hindrances in the way of receiving insights and provokes information overload. Netimpact Solutions Pvt. Ltd. positions itself at the cusp of technology, business, and brands to redefine the concept of data science. The company offers a holistic range of services with a data-centric, consumer-centric and marketing avenue to unfold the clients’ thriving potential. The company stands as the pioneer of big data science unrivaled in quality, value addition, marketing & business-driven focus.
STORY OFCONCEIVING THE BRAINCHILD
Netimpact Solutions was introduced to the corporate world in 2014 by Mr. Rahul Saighal, ex Group CMO Samsung India with a focus in mind to assist organizations towards unlocking their growth potential through a data-driven, consumer-centric, and marketing approach. There is a huge disruption in the methodologies used by brands in engaging the customers in this era of growing internet penetration; Mr. Saighal having more than two decades of experience in marketing and business in top blue-chip companies like Unilever, Aircel, Samsung realized that the need of the hour was a specialist who can come with conducive measures to portray growth opportunities and promulgate a positive reputation in the social world for brands that lacked access to resources and expertise for online embellishment. This ideal was his principal objective towards inaugurating Netimpact Solution – A company focused on building clients’ growth by providing a holistic range of services concerned with big data, social analytics, and real time-business insights.
TAILORED SOLUTIONS SEWED TO TRANSITING ECOSYSTEM
Netimpact Solutions has incorporated a vigorous operational structure that is fine-tuned to client perspectives. The company has categorized its systematics into a 3-way format. First is Big Data & Social Analytics which is focused on providing clients with growth-oriented ideas by using social data. The company is motivated with a simple principle ‘Always On’ and works towards furnishing brands live feeds of data that have been analyzed and structured, ensuring immediate response by brand teams. Second is Marketing Growth Strategy Execution which works for 360-degree brand growth strategy and execution. The company has hired seasoned Marketing talents all form blue-chip, multinational companies, along with creative support from professionals who have been part of large, global agencies and have worked on important campaigns for leading international brands. Furthermore, with an ace strategist and marketer as Mr. Saighal; who has led many strategic disruptions in his years at Unilever, and as Chief Marketing Officer in Aircel, and Samsung, Net impact shows the capability to facilitate its expertise as a proficient partner in formulating growth strategy and execution. Third is Online Reputation Management. For this segment, the company has structured an ORM (Object Relation Mapping) which helps brands to capture all complaints and queries around them and responds to, in a timely manner. In brief, the ORM provides a next-generation service enabling clients to dialogue with audiences and influence perceptions about their brands. This further ensures brands to have a proactive stance in a rapidly changing digital environment.
STAYING ABREAST TO UNFOLDING INNOVATION & TECHNOLOGIES
Social Media Analytics, Online Reputation Management, Online Response Management, and Actionable Business Insights; services like this requires an organization to be technologically revamped so as to stay as the ace in the race. Netimpact Solutions brings Artificial Intelligence enabled next-gen social analytics with actionable insight – with speed. The company helps brands to stay on top of what their consumers are feeding back to them and what’s buzzing in the larger ecosystem and AI implementation plays a very crucial role in executing this agenda. Their ORM service ensures that the brands stay diligent with all kinds of debatable feedbacks with accurate context and classification so that it can be fathomed with and resolved without delay. Down the road, they have developed multiple proprietary tools that help brands with fast, accurate and insightful analysis.
ACHIEVEMENTS THAT SIGNIFIES THEIR FORTE IN THE MARKET
With five years of steady growth in the industry the company has achieved a big spot in serving FMCGs, Telecommunications, Banking, Online Payments, E-commerce, etc. and stands as one of the leading big data analytics in India. Netimpact Solution has a huge focus on data security and recently obtained the ISO 27001 IT security certificate. Also, looking forward to a prospective future the company has created a slew of new products including an AI-enabled Social Analytics engine.