Prollets is On a Distinctive Journey to Make Millet Food Products Accessible and Delicious Worldwide
Millets have been an integral part of our diet for ages. Millets, in addition to providing several health benefits, are also beneficial to the environment due to their minimal water and input requirements. The United Nations named 2023 the ‘International Year of Millets’ at the request of the Government of India in order to raise awareness and promote the production and consumption of millets. Prollets, an innovative brand venture by Sanhir Foods India Private Limited, is delivering delicious, healthy, and sustainable millet-based food options to the world, making these highly beneficial ingredients even more accessible.
Prollets, a pioneer of millet food products in India, has built a niche for its products in the global market and is acknowledged for producing products with amazing flavours, taste, and quality. Commanding a formidable position, the brand collaborates with local farmers and suppliers to acquire high-quality, non-GMO millet food products that are farmed responsibly and ethically. They also make sure that all of their products are manufactured with simple, natural ingredients and do not contain any artificial flavours, preservatives, or additives.
The journey started with a mission to make millet accessible and delicious for everyone. Whether you’re looking for a quick and nutritious breakfast, a filling lunch or dinner, or a delectable snack to get you through the day, Prollets has established a firm grip over the market and is further planning to expand the business through strong marketing plans as per the current scenario. The team will collaborate with the product’s target audience and customers to enhance their manufacturing site using innovative and automated equipment while improving production capacity.
PROLLETS’S TREASURED CARAVAN OF PRODUCTS
Millets has a high protein, fiber, and calcium content. It is high in essential vitamins, antioxidants, and minerals. They are excellent for weight loss, lowering blood sugar levels, preventing cardiovascular disease, and boosting immunity. Prollets brings a diverse assortment of millets-based and other nutritious products. Here is the list:
• Ragi Idali Instant Premix
• Ragi Dosa Instant Premix
• Multi-millet Idali Instant Premix
• Multi Millet Dosa Instant Premix
• Multi-millet Khichadi Instant Premix
• Ragi Laddoo
• Jowar Chiwada (Baked)
• Bajara Chiwada (Baked)
• Jowar Flakes Chiwada
• Multi-millet pasta
• Millet Pancake Premix
• Jowar Murukku
• A2 Geer Cow Ghee
THE VISION AND MISSION: AT A GLANCE
Their vision is to establish Prollets as a unique and trusted brand for millet-based products as well as to change the scenario from unhealthy eating habits of processed or junk foods to healthy eating habits of processed foods with traditions worldwide.
Their mission is to empower the rural village’s small farmers to cultivate the traditional crops, like small cereals, i.e., Millet, and edible oil seeds, and increase the rearing of livestock of Indian breed cows, which helps or benefits the development of natural nutritionally enriched food products, which resolves consumers healthy food eating requirements and empowers our rural area’s farmers.
THE GENESIS OF PROLLETS – HOW HAS THE JOURNEY BEGUN?
Starting an entrepreneurial journey was no piece of cake for Mihir Mukund Desai and his B.Tech classmate Mr. Sanket Patil (Co-founder), and Mr Sandip Pingle(Co-founder); they initially thought about this idea in 2021 and explored numerous startups and well-known businesses in the food industry to better understand their journeys and the struggles they overcame to become renowned or to build their brands. They learned a significant lesson during that time: competing with well-known food brands and the food sector was not simple.
Following extensive market research and site visits, they settle on starting with their traditional approach, i.e., millets-based products that are well-known in markets and are currently consumed in every home on a daily basis. Additionally, they have developed 13–14 different milletbased healthy ready-to-eat and ready-to-cook snack products for the market, which they have launched in April 2023. In academic Banton, Mihir Desai did an M.Tech in Food Engineering and Technology, and pursuing Ph.D. in Food Engineering from ICT, Mumbai. While Sanket Patil did Masters’s in Packaging and Sandip Pingle is Computer Engineer by qualification.
PROLLET’S DISTINCTIVE REVENUE MODEL
Transactional Revenue Model: This model is one of the best revenue models for startups, and it is very direct to sell products to generate revenue. They have a strategy for marketing the brand’s goods through distributors, exhibits, and campaigns.
Sales Revenue Model: Direct, Indirect, and Web: The Sales Revenue Model is the most common among the best revenue models for startups. It involves consumers or customers purchasing the goods or services directly, indirectly, or online.
MIHIR’S TAKE ON LEADERSHIP
Leadership is not only about achieving position and power; the most crucial factor in being a leader in that industry is having the following abilities:
• You must actively listen to your colleagues in your organization or to other competitors in your business.
• As the leader of your team, you must train or grow yourself.
• How you do it is by delegating ownership in accordance with their skills or area of expertise.
• Taking a commitment from them to meet the requirements of that specific area or department of an organization
• Set expectations or goals for the same.
• Create and share an agenda for the same, and make a timeline for compliance in both a personal and professional way.
• Always do hard work with passion and speak the truth without blaming
THE WORK CULTURE: FOSTERING GROWTH AND ACCOMPLISHING GOALS
There is a shared workplace culture where everyone on the team, from senior management to entry-level employees, engages with one another amicably. It ensures that employees are resilient enough to explore the full potential of their skill sets in their work and implies that the company is inspiring, which motivates them to put in extra effort.
This also conveys that the company is fostering employee growth and development. Every employee and member of the management team at the company has been granted individual ownership over their field of expertise. This means that they have the authority to enhance the outcomes of their respective professional work areas, and the company is able to rely on them to do so.
A PIECE OF ADVICE BY MIHIR DESAI
Build a good team with passion, hardworking skills, vision, and mission for your business. Create a perfect business plan including market data, a good marketing strategy, and most importantly, finance (own capital) to continue your business for at least 2 years without any revenue from your business.