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SEO Last Month Updates May 2024: youtube,Google Search, Google Ads

Written By Anurag Tiwari

Hello Business Connect Readers, this is the latest SEO news from last month April in 2024. the first news of this month is coming from YouTube. YouTube has launched 3 new features on April 2.


  1. you will get the analytics of the reactions that come while live streaming on YouTube. So that you can know what your audience thinks about your livestream.
  2. you can live stream on YouTube in HDR. If you don’t understand HDR, just know that if you live stream in sunlight, the video quality will be great.
  3. you will get the breakdown of the impressions of the new and old audience on your videos. There are so many updates about live streaming.

Microsoft Ads

On April 3, 2024, Microsoft Ads announced that they were going to remove manual CPC and default to enhanced CPC. And the campaigns that are using manual CPC will be upgraded to enhanced CPC.

what is enhanced CPC?

Microsoft tells you that you want to give Rs. 10 per click on an ad. But according to me, if you give me Rs. 12, then this person will definitely click on your ad.  On 13th April, all the campaigns with manual CPC have been converted to enhanced CPC. And from 30th April, the option of manual CPC has also stopped.

YouTube news. Shopping related news

A lot of shopping-related features were added to YouTube in 2023. But on 9th April, YouTube has added some more serious features:

  1. Shopping Collections. Creators can create a hub by combining their own or other brands’ products. Which can be seen in their video description, product list, and store tab.
  2. Affiliate Hub. Now, YouTube creators can collaborate with brands and sellers and use the affiliate feature directly on YouTube.
  3. Multiple Tagging. Now products can be tagged together in multiple videos. So that creators don’t have to spend time tagging products in multiple videos.
  4. Fourth Wall-YouTube is now supporting a shopping platform called Fourth Wall. So if your e-commerce store is on Fourth Wall, you can connect it to YouTube. Apart from Fourth Wall, Cafe24, Marble Shop, Shopify, Spreadshop, Spring, and Suzuri are being supported by YouTube.

Related News:

Google Merchant Center

A lot of changes have been announced in Google Merchant Center. The list of changes is quite long. So let’s divide them into categories. First, let’s see the changes that have already happened. That is, they were announced and came into effect immediately.

  1. If you are using AI-generated content in the title and description of your Google Merchant Center product, then you will have to use the structure title and structure description. This will help Google know that you have used the title and description generated by AI.
  2. The loyalty Underscore program is being launched in the US and Japan. by using this, you can give information about your loyalty program, points, etc. to the Merchant Center. This feature has been launched only in the US and Japan. It will come later in other countries.
  3. By using a new attribute, you can tell the Merchant Center about the minimum price of the product.
  4. By using the installment attribute, you can tell the Merchant Center about the products that can be purchased on EMI from your store. You can also use the price, down payment, lease, and finance attributes to give information about all these.

Now what is the new change coming from 31st July? The shipping costs in India and New Zealand will have to be disclosed in the Google Merchant Center.

If you want to stay in the Merchant Center, you have to keep telling the shipping costs from 31st July. Now let’s look at the changes that will come into effect from 1st September.

  1. Using the pickup method attribute is no longer compulsory. You can use it or not. The pickup option will automatically remain live in the Merchant Center listing.
  2. By using the certification attribute, you can add different certificates with your product. You can inform Google Merchant Center.
  3. The price attribute can be avoided if you are using the installment or minimum price attribute. On 16th April, Google Ads launched the Generative AI feature in Demand Gen type ads.

By using generative AI, you can use this new feature in your Demand Gen campaigns. The amazing thing about this feature is that you can create more images, like the images that are performing well in your Demand Gen campaign. So you will give 3 images to Google in landscape, square, and portrait mode. Google will automatically create more images like that so that you can use them in your ads.

Now there are two things that Google is providing you as control over.

1. You will decide whether you want to use the images that Google has created with the help of generative AI. Google will automatically start using them. You will have to approve them.

2. Google will not create a copy of the original image. It will take inspiration from it and use new images so that the conversion is good. Google is giving us a hint that we will use the image only if you approve it in the ad.

On 16th April, Google has announced another change. From now on, you will get better options for left-over token management in the Google Search Console. That means if you want to remove the old ownership tokens of Google Search Console, you will see the remove button instead of the how to fix.

On 16th April, another news came from Google AdSense.

AdSense has launched a new ad format called Ad Intent. It analyzes the content of the page. The user who is visiting that page, any text based on its intent is inserted as an anchor text.

On 17th April, Brave Browser launched its AI answer engine. It is named Answers with AI. Like Google’s SGE, it also gives search queries in answer text format. For publishers, You can use Brave browser to create content. Brave is using Mistral AI for this purpose.

On 23rd April, Google has increased the deadline to remove third-party cookies from Chrome to 2025. Despite a lot of documents, flogs, topics related to privacy sandbox, tests, trials and our videos, Google’s efforts are not going well in this direction.

when will the third-party cookies be removed?

It’s not clear. the date is still not final yet.

On 23rd April, Reddit, has launched a new type of ads called Dynamic Product Ads. These Dynamic Product Ads can show products’ information directly from your inventory, in real-time, including their thumbnail, pricing, etc. you can use these Dynamic Product Ads for retargeting and also to pitch new clients and audiences. Right now, this ad campaign is in beta. If you want, you can try it by accessing the program.

Google Publisher Center Update 2024

On 25th April, Google announced a big change .Google Publisher Center, which is a way to add websites to Google News, has imposed a restriction. From now on, no one can sign up to their website in Google Publisher Center, which was normally allowed till now. No one can add their website to Google Publisher Center. Google has closed this access. Now, Google’s system will automatically pick news publishers, blogs, or websites, and add them to Google’s Publisher Center.

March Core Update rollout was completed on 19th April

On 26th April, Google announced that the March Core Update rollout was completed on 19th April.

Google Ads update news

On 30th April, Google Ads announced that if there’s a keyword in your active campaign that hasn’t gotten any impression in the last 13 months, Google will automatically pause it, or deactivate it.

if a keyword hasn’t gotten any impression in the last 13 months, it’s already dead, it doesn’t matter if you stop it or not. this time it won’t wait for 13 months, it will pause it again within 3 months, if again, there’s no activity, there’s no impression. So, it may be useful in some extreme cases,So, these were all the news that we were able to cover in April. Thank you so much for read this News. Business connect Magazine.

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