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Twitter is one of the largest and fastest-growing social networking service sites where people can share thoughts, news, advertisements, post that involves something unexpected directly to a large audience. It has become one of the highest-ranking social networking sites throughout the world where users can interact with family, friends, and media by messages known as ‘tweet’.


  • Company size: 1001-5000 employees
  • Type: Public Company
  • Founded: 2006
  • Specialties: Real-time information

Facilities such as posts, likes, retweets are also available for the users so that they can easily share their thoughts, advertise their products, and learn something new from the news available on Twitter every day. Twitter (earlier called twttr) is a microblogging social networking site that was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan William and was launched in July of that year.

Success Story of Twitter

Twitter Story - CEO, Founder, History | Famous Companies | Success Story
  • Founded: 21 March 2006, United States
  • Headquarters: San Francisco, California, US
  • Founders: Jack Dorsey, Biz Stone, Evan Williams, Noah Glass

By the end of 2010, the number of tweets increased by 50 million each day. In the year 2013, Twitter became one of the most visited social networking sites and by the end of 2012, it had more than 100 million users. Moreover, by the end of 2020 Twitter had 1.3+ billion accounts created with 353 million active users where the registered users can post, like, retweet and tweet but those who are unregistered users can only read that post that is publicly available on Twitter.

Messages or tweets are limited to 140 words that mean Twitter has their limits to words whatever thought you have in your mind to share or deliver, write it in the best 140 words so, it can be better understood by the audience but the limit was doubled to 280 for -CJK languages in November 2017 limits are also applied for audio and videos and is limited to 140 seconds.

In Twitter hashtag # is added due to the reason that whenever users want to find most trending topics which are interesting for them they can simply use the symbol # before the unbroken word and phrases using the hashtag in a tweet create a link to all other tweets that are trending after that Twitter starts to find out the most trending hashtag related to your interest you can also create your own trending hashtag for that you have to choose something good enough to trend secondly.

you should have a large number of follower’s in your Twitter account for having a large number of followers you have to first select a better niche and follows that person followers who are likely to follow you back by this method your followers’ number increases within a few days.

Twitter success rate grows faster as it provides users with the easiest way to share their thoughts, easily advertise their products and can make the public aware of what is going on across the world with the help of tweets and retweets, users type a tweet via mobile phone, keypad or computer and send them the tweets which may contain links, texts, videos are posted to your profile and it becomes searchable on twitter-search and the post are sent to your followers so they can easily get updated through your post and also get new information. Retweets are also a Twitter offering for users that mean re-posting, helping anyone to quickly share the tweet with all of the followers.

Success story of Twitter: Revenue 

Year Revenue
2012 $0.3 billion
2013 $0.6 billion
2014 $1.4 billion
2015 $2.2 billion
2016 $2.5 billion
2017 $2.4 billion
2018 $3 billion
2019 $3.4 billion
2020 $3.7 billion

The reason behind its popularity

Twitter is described as the ‘SMS of the Internet’ and is the world’s 3rd largest social networking company that represents its high success rate- growing day by day. Anyone across the world can become a user of Twitter where one can easily showcase his talent and ideas in front of the world.

One question arises in our mind- was Twitter equally successful earlier in comparison to its current success rate? The answer is no as when we look into the past, we get to know what it takes to succeed.  The man who is known as the founder of Twitter has been the key driver of its considerable success.  With his idea, hard work and dedication, we are enjoying effortless connection across the country or any other part of the world even going anywhere, we can reach our thoughts across the country this has been possible only by the use of Twitter.

How did it start?

Jack Patrick Dorsey  

  • Born: 19 November 1976 (age 45 years), United States
  • Height: 1.8 m
  • Net worth: 1,150 crores USD (2021)
  • Education: Bishop DuBourg High School
  • Parents: Marcia Dorsey, Tim Dorsey

Success story of twitter – Dorsey was born on 19 November 1976 in Missouri, America Jack’s father’s name is Tim Dorsey and his mother’s name is Marcia Dorsey.

Jacks early studies were done in Dobourg High School in Missouri Jacob from his childhood interested in computers, when he is only 15 he made traffic open Source software for ambulances and cabs for further studies he went to Oakland, California where he established network-based company Jack along with it get an idea of short message communication services which can update people about the location in real-time but in that time company is not gaining that much success he gave a name Twttr to it which then change to Twitter after that he met Evan William to implement his real-time short message idea.

Evan William was the founder of the blogging company Blogger initially he gave AOL instant messenger name to it but on 15 July 2006, it has changed to twitter on that day Twitter is started. The headquarters of Twitter is in San Francisco, California U.S Presently, Parag Agrawal is the chief executive officer of Twitter. Twitter has a net worth of $-35.56B on 06 December 2021 with 51,500 employees handling Twitter.

Twitter is so successful as it allows people to easily promote their ideas and research, bloggers use Twitter to update about their new posts, celebrities used it to keep in touch with their fans, Government uses Twitter to keep in touch with the public. CNN, BBC are news networks their tweets help people to get instant news.


Why is Twitter being rebranded as 'X'? Elon Musk's biographer reveals the  story that began in 1999 - BusinessToday
CREDIT IMAGE: BusinessToday

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