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An Unmatched International Success

Vibfast Pigments
is a renowned manufacturer and exporter of pigments and solvent dyes, and has created a stellar reputation for itself in the textiles and leather industry. The company has established a global presence, as a result of its Founder’s dedication and fierce determination.

Vibfast Group was incorporated in 1992 by a young visionary, Amit Banthia at the age of twenty three. The aim behind VIBFAST was to grow in the field of textiles and chemicals, which were two major businesses that were to take corporate India into the next century.
Vibfast Pigments, an auxiliary of Vibfast Group, was established in 1995 to trade in dyestuffs for textiles and leather. With the rapid market expansion in local and overseas territories, Vibfast gave rise to another company, Vibfast Pigments Pvt. Ltd.

Today, Vibfast Pigments is a leading manufacturer of PhthalocyaninePigments, Azo Pigments, High-Performance Pigments, Tonal Pigments, Ultramarines, Chrome Pigments, Self Dispersing Pigments, Universal Pigment Pastes, Fluorescent Pigments, Food Colours and Colors for Home and Personal Care. Their pigments are extensively used in Offset Inks, Water based Inks, Gravure Inks, Solvent Based paints, water based paints, plastics, textile, food industry, home and personal care and in all kinds of polymers.

Vibfast strives to maintain quality standards with each dispatch for its customers. It has fully equipped labs to test the material in various applications. The company follows rigorous processes to ensure superior quality of its products.

Before the material is shipped, the product is preliminarily tested by the plant chemist. The approved sample is then sent to the in-house laboratory where the technical team further analyses the products and conducts various tests. After the product is approved, the team sends a pre-shipment sample from the blended lot to the customer. After the customer has approved the PSS, during the packing stage the technical manager collects random samples from the bags and tests the samples once again before dispatching.

With extensive knowledge and consistent efforts, along with established world-class manufacturing facilities and high-quality products which are competitively priced, Vibfast Group has become a well-known brand in Pigments & Dyes Industry across the globe.

The Company has employed in house innovative technologies for automation of production as well as creating dust free environment for the production of pigments and colourants.

The key strategy of the company to stay ahead of the competition is Value Addition. Along with practices to ensure customer satisfaction, such as post-sales services, specialized packaging, custom color matching, excellent communication, prompt dispatches, etc, Vibfast focuses on intensive and continuous Research and Development. The team consistently works on new product development and also on how to make the existing product range better both in terms of performance and pricing.

Mr. Amit Virendrasingh Banthia is the Chairman-cum-Managing Director of Vibfast Group. It is under his stewardship that Vibfast is one of the leading Manufacturer and Exporter of high-quality Pigments, Solvent Dyes and Food colourants with a presence in more than 90 countries across the globe.

A Chartered Accountant by education, Mr. Amit Banthia ventured into his entrepreneurial journey with an interest in dyestuffs textiles and pigments in 1995. He started with trading in textiles and pigments in the domestic market. While doing this business, he noticed a growing demand for Pigments & Dyes in the international market, and hence, with a clear vision and focus to export, in 2001, he set up the first of the many plants of Vibfast Group in Vatva, Ahmedabad. With his marketing capabilities, extensive experience in the chemical industry and a well-groomed team, Vibfast started exporting pigments all around the globe and marked its presence in the field of coatings, plastics and inks.

Madhu Banthia, the co-founder of Vibfast, looks after the administration of Vibfast Pigments. She has a masters in international business from AMA. Under her leadership, the company has been able to create a niche for itself in the market.

The team at Vibfast is one big family, with a broad hierarchy system of management. This ensures that everyone in the team, from the CEO to the peon, can go and freely discuss their problems with the MD. Honesty, integrity, transparency and respect for all individuals are key to its corporate culture.

The company has training and skill development programs for the employees to help them grow their career trajectory. They make sure that the needs and safety of the employees is well taken care of. All these factors have led to a very low employee turnover rate. The culture at Vibfast has made the team feel extremely proud of working for such an astute company.

In a short time since the inception of Vibfast Pigments, the company has achieved various milestones and received a number of awards. One of the biggest milestones for Vibfast was becoming a trusted supplier for multinational companies like- Seigwerk, Sun Chemicals, Flint, Ampacet, etc, to name a few.

The company also boasts of the various new product ranges it has developed over the years. Vibfast is one of the only three companies in the world that produce ready to use, stir-in pigments. The company has also been the recipient of the Export Award from the Gujarat Dyestuff Manufacturing Association.

Progressing steadily on its path to success, Vibfast is set to expand further in the industry. The company is to launch quite a few new products in the near future. Vibfast will be producing a full range of Fluorescent Pigments for various applications, and is planning to launch more products in its existing range of products for food, home and personal care.

The main advice I would like to give the readers of Business Connect India is that never stop learning. There is so much knowledge out there-make sure you read a lot and keep learning new skills and about the developments happening in the industry. This is the only way to stay ahead of the competition. Another thing I would like to add is to sit and think about the vision of your company and then base out your strategy, this will help you achieve your long term goals.

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