Hamdard Foods India A Legacy of Trust and Innovation
Iconic Brand of the Year – 2024
In today’s fast-paced world, where consumer trust is often hard to earn and easy to lose, Hamdard India stands as a lighthouse of reliability and innovation. Founded in 1906, this iconic institution has weathered the storms of history, evolving from a small clinic into a multi-dimensional, internationally respected organization. Amidst the noise of modern marketing and transient trends, Hamdard’s commitment to quality, integrity, and social responsibility resonates deeply with its loyal consumer base.
THE GENESIS:
FROM HUMBLE BEGINNINGS TO A HOUSEHOLD NAME
The story of Hamdard begins in the heart of undivided India’s capital, Delhi, with a visionary named Hakeem Hafiz Abdul Majeed. In 1906, Hakeem Abdul Majeed, a renowned Unani physician, established Hamdard Dawakhana—a small clinic dedicated to the practice of Unani medicine. Driven by a profound sense of compassion and a desire to alleviate suffering, Hakeem Abdul Majeed named his clinic “Hamdard,” meaning “companion in suffering.”
Under his guidance, Hamdard quickly gained a reputation for producing highquality, affordable Unani medicines. The clinic’s success, however, was not just due to its effective remedies but also Hakeem Abdul Majeed’s unwavering commitment to humanity. His belief in the therapeutic power of nature’s bounty and his dedication to making these remedies accessible to all laid the foundation for Hamdard’s future growth.
THE VISIONARY LEADERSHIP OF HAKEEM ABDUL HAMEED
After Hakeem Abdul Majeed’s untimely death in 1922, his son, Hakeem Abdul Hameed, took the reins of Hamdard. Under his visionary leadership, Hamdard transformed from a local clinic into an internationally recognized name. Hakeem Abdul Hameed’s contributions extended beyond the realm of medicine; he was a philanthropist dedicated to social welfare. His initiatives led to the establishment of various educational and cultural institutions, including the Jamia Hamdard University, which continues to be a testament to his enduring legacy.
Hamdard’s growth was not just in terms of business but also in its social impact. The Hamdard National Foundation (HECA) was created to channel a significant portion of the company’s profits into charitable activities. This foundation supports a wide range of initiatives, from education and healthcare to cultural preservation and skill development. The social purpose at the core of Hamdard is a powerful attestation to its commitment to giving back to the community.
THE MODERN ERA: UNDER THE STEWARDSHIP OF MR. HAMMAD AHMED AND MR. HAMID AHMED
Today, Hamdard is led by Mr. Hammad Ahmed, the Chief Trustee, and Mr. Hamid Ahmed, the CEO and Trustee of Hamdard Foods India. These two leaders are the driving forces behind the company’s expansion plans and forward-thinking business strategies. They have successfully navigated the company through the challenges of the modern market while staying true to Hamdard’s founding principles.
Mr. Hamid Ahmed has been instrumental in diversifying Hamdard’s product portfolio. Recognizing the evolving consumer preferences, he has spearheaded the launch of new-age products, including ready-to-drink beverages and healthoriented food items. His vision is to ensure that Hamdard remains relevant and beloved by future generations while continuing to uphold its legacy of trust and quality.
INNOVATING WITH TRADITION: THE ROOHAFZA PHENOMENON
No discussion about Hamdard would be complete without mentioning RoohAfza, the flagship product that has become synonymous with the brand. Introduced in 1907, RoohAfza has been a staple in Indian households for over a century. Aptly called “The Drink of India,” this iconic beverage has stood the test of time, remaining a favorite across generations.
RoohAfza’s success lies not just in its unique flavor but also in its ability to evoke nostalgia and a sense of cultural pride. The drink has been a part of countless family gatherings, religious celebrations, and everyday moments, making it an integral part of India’s cultural fabric.
Over the years, Hamdard has expanded the RoohAfza brand with various extensions, including RoohAfza Fusion, RoohAfza Milkshake, RoohAfza Lassi, and RoohAfza LITE (a sugar-free variant). These innovations cater to the diverse preferences of modern consumers while staying true to the essence of the original product.
DIVERSIFICATION: EXPANDING HORIZONS
Hamdard’s journey of innovation extends beyond beverages. The company has successfully ventured into various food categories, introducing products such as Hamdard Honey, Hamdard Nariyal Paani (coconut water), Hamdard Glucose-D, and edible oils like Hamdard Olive Oil, Hamdard Kachi Ghani Mustard Oil and Hamdard Soya Magic. Each of these products reflects Hamdard’s commitment to quality and consumer trust.
The latest addition to Hamdard’s product portfolio is the range of Hamdard Khaalis Spices. Manufactured at the state-of-theart Manesar plant, these pure, whole, and blended spices have been well-received by consumers. The Khaalis range also includes Saffron, Hing (asafoetida), and Vermicelli, further establishing Hamdard’s presence in the culinary market.
Hamdard aims to provide high quality products to its customers by following the process of ‘Farm to fork’ where company has invested in growing ingredients in its own farms and making the products in its own state of the art facilities. Company has invested in new technologies and machineries in its manufacturing plants for better quality control on the final products offered to the customers.
HAMDARD KHAALIS SPICES – INCEPTION AND IDEA BEHIND THE BRAND:
Khaalis, or Purity is in the DNA of Hamdard’s unmatched legacy. Rooted in the ethos of nature and purity over a hundred years, Hamdard has perfected the art of formulating food products for you with pure ingredients.
Hamdard’s Khaalis range of spices is hence an ode to this heritage, with purity as its cornerstone. The ingredients are selectively sourced and carefully curated by Hamdard’s experts, the Khaalis spices range brings the pristineness of flavours, and uncompromised aroma to the diverse cuisines of India.
HAMDARD SPECIALIZED BLENDED SPICES:
Culture, history, stories, there are many ingredients that go into making a cuisine special. However, what makes a cuisine stand the test of time is authenticity, that is reflected in the minutest detail. After all, a lavish spread does more than tickle the taste buds; it becomes a memory that is cherished year after year, an experience that continues to be irresistible, over the centuries.
North Indian Shahi Cuisine is one such cuisine. In fact, it won’t be wrong to call it a story that has the power to draw hordes of people from afar, if only to savour that ‘Lazeez Korma’, one whose ‘Zaayqa’ retains its glory and remains authentic through the test of time.
Relished all over the world, dishes were made with aromatic spices. Generous portions of dry fruits and nuts are added to achieve a rich texture, and delectable flavours. For Hamdard, the royal cuisine was an inspiration, to create a whole new range of quintessential Blended spices.
116 years ago, when Hamdard came into being in the heart of old Delhi, the city was abuzz with sher-o-shayari, music and Urdu literature. Age-old recipes, that were inherited and guarded by Khaansamas, were an inseparable part of the Old Delhi culture. Our beliefs are rooted in this rich culture that was not just about art, but also about compassion, about feasting together and thriving as one. That is what makes us ‘Hamdard’.
Our love for all things pure led us to launch Khaalis Masale and now, we are proud to present a world of spices, so every preparation, veg or non-veg, is ‘umda’, as it deserves to be. With Hamdard Khaalis spices, Hamdard promises to fill this huge void and set a trend, a trait for which Hamdard is known for years. Hamdard Khaalis Blended Spices range is not just an addition to our range; it is what every food lover in the country has been waiting for.
Shahi Cuisine is one such cuisine. In fact, it won’t be wrong to call it a story that has the power to draw hordes of people from afar, if only to savour that ‘Lazeez Korma’, one whose ‘Zaayqa’ retains its glory and remains authentic in the backdrop of everchanging regimes, tastes, and preferences.
Hamdard Khaalis Shahi Spices are made with ethically sourced ingredients and are free from preservatives. Untouched by hand, these spice blends go through a 4-stage cleaning process that ensures the spices retain their natural colour, aroma and flavour. What you get is pure, unadulterated Spices from Hamdard. Khaalis, as the name promises.
CHALLENGES AND TRIUMPHS: BUILDING TRUST IN A COMPETITIVE MARKET
Despite its long-standing reputation, Hamdard has not been immune to challenges. The competitive nature of the modern market, coupled with changing consumer preferences, has necessitated continuous innovation and adaptation. However, Hamdard’s firm commitment to quality and its strong legacy have helped it navigate these challenges successfully.
One of the key factors behind Hamdard’s enduring success is the trust it has built with consumers. This trust is not just based on the efficacy of its products but also on the company’s ethical business practices and social responsibility. Hamdard’s dedication to giving back to the community, as seen through its various charitable initiatives, has strengthened its bond with consumers.
KEY DIFFERENTIATORS: HAMDARD’S UNIQUE BUSINESS MODEL
Hamdard Foods India business model stands out due to its commitment to quality, consumer trust, and social responsibility. Unlike many contemporary brands, Hamdard’s success is deeply rooted in its founding principles of providing natural, effective, and affordable healthcare solutions. This dedication has cultivated a sense of trust and loyalty among consumers, enabling the company to sustain its legacy for over a century.
A significant differentiator is Hamdard’s non-profit status, which channels a considerable portion of its profits into social welfare activities. This model not only builds brand equity but also fosters a genuine connection with consumers who value the company’s contributions to education, healthcare, and community development through the Hamdard National Foundation (HNF-HECA). This symbiotic relationship between business and philanthropy is a cornerstone of Hamdard’s enduring success.
ENDURING LEGACY: ROOHAFZA AND HAMDARD’S CULTURAL IMPACT
RoohAfza, Hamdard’s flagship product, epitomizes the brand’s timeless appeal. Since its introduction in 1907, RoohAfza has been more than just a beverage; it has become a cultural icon, deeply ingrained in the social fabric of Indian households. The brand’s longevity and consistent popularity are testaments to Hamdard’s ability to evolve with consumer preferences while preserving its core values.
The secret to RoohAfza’s enduring success lies in its simplicity and authenticity. By maintaining the original formulation and quality, Hamdard has created a product that generations of consumers trust and love. The introduction of modern variants like RoohAfza Fusion, RoohAfza Milkshake, and RoohAfza Lite (Sugar Free) has allowed the brand to remain relevant and appealing to younger audiences while retaining its nostalgic value for older generations.
TRUST IN THE AGE OF MISTRUST: CONSUMER-CENTRIC STRATEGIES
In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, consumer trust is a precious commodity. Hamdard’s ability to maintain and enhance this trust is a significant achievement. The brand’s consistent quality, transparency, and ethical practices resonate with consumers seeking reliability in an era of skepticism.
Hamdard’s marketing strategies are tailored to build and sustain this trust. The brand has effectively utilized traditional media, such as television, print, and radio, alongside innovative digital campaigns. Influencer collaborations and participation in health and fitness events have allowed Hamdard to reach specific audiences, particularly health-conscious consumers. These initiatives not only promote the products but also reinforce the brand’s commitment to health and well-being.
ESTABLISHING A MARK: FROM LEGACY TO LOYALTY
Hamdard’s success in establishing a strong foothold in the industry and the hearts of consumers can be attributed to its undivided focus on quality and purpose. The brand’s century-long journey is marked by its ability to adapt to changing consumer needs while staying true to its core values. This balance of tradition and innovation has cemented Hamdard’s reputation as a trusted name in natural and healthy products.
Customer value is at the core of Hamdard’s operations. The brand’s holistic approach to consumer engagement, from product development to marketing, reflects its commitment to delivering value beyond mere transactions. By understanding and addressing the evolving needs of its consumers, Hamdard has built a loyal customer base that spans generations.
FIRST IMPRESSIONS: TRUST AND QUALITY
When consumers see the Hamdard brand, the first things that come to mind are trust and quality. With over 100 years of delivering high-quality products, Hamdard has become synonymous with reliability and excellence. This enduring reputation ensures that every Hamdard product, from RoohAfza to Hamdard Khaalis Spices, is met with confidence and loyalty from generations of satisfied consumers.
RoohAfza has become a household name, synonymous with syrup in the Indian market. Every research result confirms its iconic status, illustrating the immense trust consumers have in the brand. Over the years, RoohAfza has been a staple in households across the country, maintaining unwavering consumer trust for over a century.
EFFECTIVE MARKETING: CONNECTING WITH CONSUMERS
Hamdard’s marketing initiatives are a blend of traditional and contemporary strategies. The brand’s active participation in digital campaigns has significantly boosted its reach and engagement. Social media influencers, who resonate with the brand’s target audience, have played a crucial role in creating positive traction and generating awareness.
Hamdard’s participation in health and wellness events, such as marathons, aligns the brand with health-conscious consumers, reinforcing its image as a provider of healthy and natural products. These initiatives, combined with targeted advertising and strategic promotions, have enhanced Hamdard’s visibility and consumer connection.
FUTURE PLANS: GROWTH AND INNOVATION
Looking ahead, Hamdard is poised for continued growth and innovation. The company plans to expand its product offerings, particularly in the food category, with new blends under the Hamdard Khaalis Spices brand. Popular spice blends like chicken masala, biryani masala. Nihari, Korma masala which are specialized ones are among the new products recently launched, tapping into a significant growth area.
Hamdard is also investing in infrastructure to support its expanding business. The development of a food park cluster in Jhajjar, Haryana, and the expansion of its existing factories in Manesar and Aurangabad are part of the company’s growth strategy. These initiatives are aimed at enhancing production capabilities and ensuring the consistent quality of Hamdard’s products.
MESSAGE TO YOUNG ENTREPRENEURS: PURPOSE-DRIVEN BRANDS
For young entrepreneurs, Hamdard’s journey offers invaluable lessons. The brand’s enduring success underscores the importance of creating value and purpose behind business ventures. By prioritizing quality, ethical practices, and social responsibility, brands can build lasting connections with consumers and stand the test of time.
Mr. Hammad Ahmed and Mr. Hamid Ahmed’s leadership exemplifies how a purpose-driven approach can transcend market challenges and create enduring consumer trust. Their vision for Hamdard’s future is rooted in innovation, tradition, and a steadfast commitment to social welfare, providing a roadmap for aspiring entrepreneurs to follow.
CONCLUSION
Hamdard India story is one of resilience, innovation, and unshakable commitment to quality. From its humble beginnings in a small clinic to becoming a global icon, Hamdard has remained true to its founding principles while continually evolving to meet the needs of modern consumers.
As Hamdard looks to the future, its legacy of trust and quality will continue to guide its journey. With a dynamic vision, a robust product portfolio, and a commitment to social responsibility, Hamdard is well-equipped to navigate the challenges of the modern market and sustain its iconic status for generations to come.
In a world where many brands struggle to maintain consumer trust, Hamdard’s century-long legacy stands as a testament to the power of integrity, purpose, and commitment to excellence. As the brand continues to innovate and expand, it remains a trusted companion in the journey of health and well-being for millions around the world.
